Storytelling: Lost Art & New Marketing Strategy

Business storytelling is hot

Storytelling is the new marketing strategy

The lost art of storytelling has been rediscovered and reborn as a powerful content marketing and marketing strategy.

Whether it’s business storytelling, blogging with better stories or storytelling tools to make you a better storyteller, we have the best storytelling tips, tactics and strategies to help.

Our Newest Storytelling Tips

We’ve created a whole new  page with the latest storytelling tips and trends such as Transmedia storytelling, visuals, brand journalism, native advertising and more. You’ll find it all on our PR and Social Media Insight curated pages on

Don’t forget to check out related topics including content marketing, PR writingstrategic PR and blogging. Note, articles with a W are PR Coach “winners.”

Storytelling Tips Archive

For researchers, students and for writers looking for historical articles, the archive below has our original best storytelling posts from 2011 to 2013.

5 Storytelling Mistakes to Avoid when Marketing Your Startup [
Good startup marketing advice.

5 Tips for Finding and Telling the Right Stories For Your Brand
Storytelling tips you can use.

6-Step Business Storytelling Guide
Terrific blueprint for telling stories.

7 Basic Types of Stories: Which One Is Your Brand Telling? 
Good overview of storytelling archetypes. W

7 reasons visual storytelling is one of 2012′s breakout trends
Tracking the growth of visual storytelling.

2013, the year of storytelling
Different take on content tools.

Best in narrative, 2012: Storyboard’s top picks in audio, magazines, newspapers, online
Superb stories and journalism.

Brand Storytelling … are you on that next level yet? [transmedia!] 
5 great tips, 4 excellent transmedia storytelling examples.

Changing Media Makes Visual Storytelling Essential for Brands
Key trends in consumer purchase behavior.

Compelling Storytelling: The Key Ingredient of Successful B2B Content 

Data-Driven Brand Storytelling: 6 Steps to a Credible Story 
Valuable content marketing tips.

Digital storytelling: How to tell a story that stands out in the digital age?
Excellent case study: Smart #PR advocacy saves Troy Public Library. W

Digital storytelling tools & resources
Really useful set of digital storytelling links and articles.

Four Storytelling Genres of Brand Re-invention
Karen Dietz looks inside stories. W

Future of Storytelling (FOST)
15 short videos exploring stories.

Genius storytelling: Penn Jillette Reveals the Secrets of Fire-Eating
What can I say? Great story!

How Do I Get People to Care About What I’m Doing? – Tell Bigger Stories
Chris Brogan and his storytelling tips.

How Stories Make Customers Fall in Love
Connecting with your customers’ highest aspirations will turn them into evangelists for your brand. Here’s how to do it.

How to Add Impact to Your Story-Based Articles 
Good storytelling tips from Sean D’Souza.

How to become a Successful Writer: Seth Godin in Conversation – Part 2
Second segment of Mary Jaksch’s interview with writer and thinker Seth Godin. W W

How to Craft Your Own “Startup Legend” 
Great business storytelling tips.

How to Create More Powerful Content Marketing Stories
Storytelling with purpose.

How to create videos from your photos free? is a great new slideshow video tool. 

How to Make Transmedia Better in 2013
Storytelling BUT different; here’s how.

How to Tell a Great Story
Valuable 7-step  process for storytelling and tips for small biz.

How to Tell Better Stories:10 Profound Lessons from the Future of Storytelling Conference
Rohit Bhargava provides highlights.

How to Tell Stories That Transform Prospects into Customers 
Story is persuasive because of its ability to transport.

How to Tell Your Brand’s Story: Four Questions You Must Answer
Four really good storytelling tips.

How to Tell Your Company’s Story: 8 Questions to Get You Started 
Using key Qs to help you tell your business story. W

It’s Not Curation; It’s Storytelling
Good read via @ChrisThirk. Think “small pieces, loosely joined.”

Journalists to Brands: Don’t Give Us “Content,” Tell Us Stories
Smart media relations strategies .

“Lies, Damned Lies and Statistics” Leave Room for Interpretative Storytelling
Lou Hoffman looks at two perspectives of the same report.

LinkedIn Encourages Bad Behavior
One of my fav @LouHoffman storytelling posts. W 

Nothing Says Storytelling Techniques Like An Anecdote [Lou Hoffman]
Lou Hoffman says media need anecdotes.

Offline Storytelling for Online Scanners
How to get “scanners” to read your stuff.

One-off Storytelling Works
Smart storytelling leads to good media relations says Lou Hoffman.

Psychology of Storytelling: 10 Proven Ways to Create Better Stories (Why Stories Sell)
Excellent look inside why stories work by Gregory Ciotti.

Rethinking the Case Study, Again
Christopher Butler talks about what makes a great case study.

Seven tips in digital storytelling from the New York Times and CNN
Great for PR, blogging too.

Significant Objects: How Stories Confer Value Upon Insignificant Objects
Fascinating storytelling insight by Maria Popova.

Snow Fall: The Avalanche at Tunnel Creek
Can’t say enough about this powerful Transmedia storytelling. A superb example of what traditional media can become innovation. W W

Social Media Has Evolved into the Art of Storytelling; Why We Must Master It
Good read and reflections from Laura Fisher.

Story marketing can power your PR program in the New Year
Content marketing is essentially story marketing, which is the central function of public relations.

Storytelling as a communication tool 
Rachel Miller shares 10 tips for telling tales.

Storytelling Is Hugging the Chaos
Love the quote and post by Robert Rose. W

Storytelling is Us
A look at Man as storyteller.

Storytelling resources to know: Six storytellers
The PR Coach shares six must-follow storytellers. W

“Storytelling Techniques” Aren’t Quite the Same Thing As “Storytelling” [
Lou Hoffman writes about stories vs techniques.

Storytelling Template
Here’s a simple template to help you tell stories.

Storytelling: The Narrowest Building in the World
Jeff Domansky tells a story about the narrowest building in the world using a new tool ideal tool called Fotobabble. W

Storytelling: Why Stories Attract More Customers
Great interview by Michael Stelzner with storyteller Dave Kerpen.

Storytelling works: How a shipping company earned 650,000 Facebook fans in a year
Great blueprint for social media success.

The 10 Immutable Laws of Storytelling
Andy Goodman shares storytelling tips for any writer or blogger.

The art of storytelling
Several enjoyable tales by Marco Buschman.

The Daily Routines of Famous Writers
@Brainpicker shares Inspiration.

The Irrefutable Case for Storytelling in Presentations – Pt 1 
Animating your presentations.

The power of storytelling, the key to consumer engagement
Gatorade is an excellent case study.

The Principles of Storytelling
Four values create the backbone for stories.

The Psychology of Storytelling: 10 Proven Ways to Create Better Stories
Stories trump data when it comes to persuasion because stories are easier to understand and relate to.

The Science of Storytelling: Why Telling a Story Powerfully Activates Our Brains
A good story can make or break a presentation, article, or conversation. But why is that?

Top 17 Free Digital Storytelling Apps for the iPad
Helpful free tools for storytellers.

Interesting and useful overview of Transmedia storytelling. W

Transmedia Storytelling, Fan Culture and the Future of Marketing 
Fascinating content marketing strategy interview with transmedia writer Andrea Phillips.  W

Use Social Web to Tell Stories that Create Resonance
Why storytelling matters.

Visual storytelling: 14 tools for journalists
Useful for PR too.

Want To Spark Innovation? Think Like A Cartoonist
Great storytelling ideas.

What a Lemonade Stand Taught Me About Storytelling
Are you giving your audience a reason to care? W

What Audiences Want: Study Uncovers Possible Futures for Storytelling
Excellent study by Latitude and a must-read.  W

What is the future of storytelling? Immersion, interactivity, integration and impact
Good storytelling trends to follow.

What Makes Great Charts, Graphs and How You’re Doing It All Wrong
Lessons you can use for better visuals.

Whoever tells the best story wins
Wonderful tips on storytelling. W

Why Storytelling is the Ultimate Weapon for business
Jonathan Gottschall says science backs up the long-held belief that story is the most powerful means of communicating a message.

Why visual storytelling is the future of digital
70% of all activity in social networks revolves around photos. What’s YOUR visual quotient? W

Why You Need to Tell Stories
Using stories to describe your product helps employees, customers, and press understand how it works in the real world, not in a presentation deck.

Why We Are All Artists: Seth Godin in Conversation – Part 1 [Write to Done]
Mary Jaksch interviews the inspiring Seth Godin who talks about writing, danger, ideas, the “connection economy.”  W W

 “Why’s this so good?” No. 28: Vanessa Grigoriadis on Britney Spears
Powerful writing must-read from Nieman Storyboard

 “Why’s this so good?” No. 44: Robert Kurson and the blind man 
Superb storytelling from the Nieman Storyboard.

 “Why’s this so good?” No. 52: Joshua Davis and the diamond heist 
Superb storytelling from Nieman Storyboard.

“You will always have work, and it will be the best kind of work”
Richard Rhodes shares storytelling inspiration.

This storytelling resource is curated by Jeff Domansky. Follow him on Twitter @ThePRCoach or his curation site Public Relations & Social Media Insight.