PR Jobs 2011: Job Growth, Hiring, Optimism

by PR Coach

PR Week 2011 PR survey is optimistic

The 2011 PRWeek/Bloom, Gross & Associates Salary Survey is very upbeat. From PR agencies to corporations and other organizations, hiring is on the upswing.

Recruiters were in high gear looking for talent from mid-level to senior PR pros. Some employers were actively looking to hire entry level employees, always a good sign for new PR grads.

The survey uncovered a number of interesting findings from its 534 respondents:

  • 23% changed jobs in the previous 12 months
  • The median salary was $87,000, up from $82,000 in 2010
  • 67% reported their salary was higher in 2011 than 2010
  • New hires can expect an increase between 5% and 15% over their previous employment
  • 29% were actively looking for new PR job opportunities
  • 21% of respondents would consider leaving their current job for a minimum 20% increase in salary; another 11% would leave for an increase of 15% in salary
  • 35% find their job more rewarding than they did 12 months ago.

One of the more interesting findings was a large decrease in the number leaving their previous employment due to downsizing – a drop from 27% in 2010 to 7% in 2011.

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PR Job Optimism Growing

With corporate profits and new investment rising, top recruiters, PR agency executives and hiring managers saw the need for new staff grow across the board. Recruiters were getting very busy. in January 2010, PR agency Fleishman-Hillard had more than 180 jobs open compared with 60 in 2010. Similar experience was voiced Ogilvy PR, Hill & Knowlton, Weber Shandwick and Ketchum.

Not only are employers looking for social media and internal communication specialists – the only two bright spots in 2010 – they are looking for experienced account managers and integrated communication experts. Growth is both organic and as a result of new business.

Two other important trends worth noting for PR job hunters. Performance-based incentives and bonuses were back on the table along with signing bonuses and more flexible working hours.

Because there were fewer entry-level hires in 2009 and 2010, employers are also now looking for the best entry level talent. Those are big signs that employers are working harder to hire the best candidates at all levels.

So the time is right if you’re among the 29% who are bored with their jobs or actively looking for job advancement. If you’re a new grad, be optimistic and persistent too. Polish up your resume and write that convincing and creative cover letter.

While rapid change is always a factor in the public relations business, there’s no question the future  in PR is bright.

Are you actively PR job hunting? We’ve got you covered! The PR Library has hundreds of practical PR job tips and a busy PR Job Board with dozens of real PR jobs featured every day. Check out my recent post 11 Tips to Take Your PR Resume from Lame to Game as well.

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Author: Jeff Domansky is Editor, The PR Coach

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