2010 PR Job Market Perking Up

by coach

It’s been a long time coming but the PR job market is slowly picking up speed according to several large US PR headhunters. After seeing business down 50% or more in 2009, recruiters are again seeing encouraging signs of growth.

A PRSA The Public Relations Strategist story, “Signs of life in the public relations job market”, cites optimism from recruiters on both coasts and the US Midwest.

At AdWeek (“Work in Progress”) Amy Hoover says, “According to my own monitoring, more than 50 percent of PR jobs now have a social media element, and this is only trending up. These roles will likely be the Wild West of the job market. They’ll lack clearly defined titles and descriptions, and salaries with social media in the title will range from $10 an hour to $80,000 annually to run the entire social media strategy division at holding company agencies.”

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Where are the PR Job Opportunities Emerging?

According to PR  industry watchers, the consensus is for job growth in:

  • agencies
  • medical, pharmaceutical, financial sectors
  • smaller markets
  • social media
  • junior positions.

In the UK, a survey by the Major Players recruiting firm, reports 17% overall growth in the first quarter of 2010 and a surprising 210% jump in junior PR  positions. A very welcome trend for new PR graduates!

In its Occupational Outlook Handbook, 2010-11 Edition, the US Department of Labor predicts a solid 24% growth in public relations jobs through 2018, faster than average for all occupations.

It’s a much rosier outlook than one year ago, to the relief of the industry.  And one important trend to keep an eye on is the impact of social media on public relations. Job seekers and graduates with social media skills are likely to be sought after in the near future.

We’ve got lots more PR Job and Career resources at The PR Coach. Our PR Job Board showed 28 new PR jobs on June 3rd alone, so there are certainly new opportunities ahead in the PR and communications job market.

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