The pace of social media is relentless. It tempts you hourly to enter the Twitter Twilight Zone. The Facebook Folies Bergere beckons. Pinterest pulls you into its vortex while everywhere by the grace of Google go all of us. And blogging? Don’t get me started. My microblogging and blog posting owned me. That’s why I […]

What is PR today? Depending on who you talk to, it’s either stuck in the prehistoric era of the dinosaurs or trapped in the social media Twilight Zone. Smart PR pros recognize a foundation of traditional PR integrated with a new social media toolbox, content marketing and new digital channels is the recipe for success. […]

Mark Twain (Samuel Langhorne Clemens) is one of America’s favorite writers and humorists. Born in Florida, Missouri two weeks after the appearance of Hailey’s Comet in 1835, he would have made the consummate PR pro. As a journalist, writer and speaker, he embodied some of the skills of the best writers and PR pros today. […]

Curation is sometimes confusing. Everyone has a different definition and it’s used in many different ways as part of content and marketing strategies. I asked 11 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation. Each is a curator on Scoop.it, my favorite curation […]

This just in! TV discovers Twitter. At least that’s how it seemed watching a recent  national TV news story. It felt like the early days of the internet, years ago. The CBC-TV news report I viewed fell well short of demonstrating the network knows how to use social media to cover a breaking story. CBC-TV […]

It’s a slow news week. Nothing happening in Syria right now though CNN is just dying for conflict to break out to generate huge fall TV ratings. I figured it’s a great time to take a look at PR’s newest secret weapon. It’s just 14 days old but twerking has broken out everywhere. Since Miley […]

New webmaster rules from Google just killed PR agencies according to Tom Foremski’s post “Did Google just kill PR agencies?” last month. He highlights a Google webmaster update warning about black hat, linkbait press releases and other similar improper SEO content practices trying to manipulate search engine results. Look out PR agencies Foremski warns. Wrong […]

The Pope’s getting a lot of attention these days. And in the marketing world, attention is where it’s at baby. First, there’s the controversy over the newest Benetton ad generating a firestorm of reaction in traditional media and comments all over social media. Then, there’s a new Vatican social marketing strategy that is raising Holy […]

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