Future of PR? 99 Super Tips to Take You ‘Social’

by coach

number-397491_640There’s no question the future of public relations is “social.” We’ve gathered our biggest tips list ever – 99 tips, tools and articles to help you bridge from traditional PR to savvy social media status.

This is the first of a five-part PR & Social Media series. Watch for follow ups on Social Media Crises, Online Influencers, Facebook and Social Media Monitoring. In fact, by the time you’ve finished reading these articles, you may even consider yourself a “guru.”

Adweek recently reported a RECMA research study showing that 12% or 17,400 of WPP Group’s global employees are digital specialists. The report also said digital contributed nearly 30% to the largest global agency’s revenue in the third quarter 2010. Other global holding companies reported similar growth.

The implications for public relations are clear. Social media and digital services continue to grow, the demand for talent and social media skills will increase and digital services revenue will be even larger in the future.

The 2009 Digital Readiness Report identifies which new media and social media communications skills are in demand with today’s hiring decision makers.

In a news release, study leader Eric Schwartzman says “the survey data also suggest that public relations and marketing professionals without new media and social media communications skills cannot, and will not, satisfy the requirements of today’s hiring decision makers.”

So what are PR pros supposed to do?

Those with traditional PR skills had better continue retooling and learning quickly. Agency management is scrambling to retrain existing staff and hire new talent with social media and digital expertise.

Students will need to capitalize on their instinctive knowledge of social media and ensure their training equips them well for the opportunities ahead. That’s also where the biggest PR job demand is.

The winners in this contest will be those public relations agencies and PR pros who adapt quickly and recognize the future is “social.” Even better, will be those who understand how to integrate traditional and new media skills!

We’ve gathered a terrific set of social media resources specifically for PR people to keep you going in the right direction. Browse to your heart’s content and let us know if you’d like to see similar resources in the future.

Author:  Jeff Domansky is Editor, The PR Coach

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Social Media & PR Tips & Resources

4 Corporate Communication Tips that Will Help Build Engaged Communities [Arik Hanson]
5 Deadly Sins of Corporate Social Media Marketing
5 Must-Read PR and Social Media Enewsletters
6 Resources to Help You Stay Current with Social Media
10 Tactics to Boost Your Social Media PR Skills
19 Questions to Determine Corporate Social Media Readiness
22 Social Media Marketing Management Tools
30 MORE Examples of Corporate Social Media in Action
40 Tips On How to Be a Social Media Rockstar
[Jeff Bullas]
50 Ways to Use Social Media, Listed by Objective
[Web Strategist]
A Brief History of Social Media, Seen Through Five Years of Conversation
[Social Signal]
A Quarter of Social Media Users Responsible for Most News Link Sharing
[New Statesman]
“AVE” is Not a Proxy for Measuring the ROI of Public Relations
Best Social PR Guides and Tips of 2010 (So Far)
Beware! The Social Media Dog Strategy Mentality
[Diva Marketing Blog]Biggest Mistake Companies Make with Their Social Media Strategy? [Steve Farnsworth]
Bridging the Information Gap with Social Media
[Ted Nguyen USA]
CDC’s The Health Communicator’s Social Media Toolkit
CEOs Are Social Media No-Shows
Charlene Li on Using Social Media to Inspire Public Relations
[Mopwater PR]
ComMetrics Social Media Checklist: 12 Crucial Dos
Creating a Corporate Social Communications Policy
Directory of Social Media Monitoring Platforms & Tools
[Social Marketing Spotlight]
Drinking Kool-Aid: Palms Resort Guzzles Klout
[Communications, Ink]
Eight Social Media Trends for 2011
[Spin Sucks]
Employee Expression on Social Media – Red Herring or Real Problem?
[Carol Rozwell]
Essential Online Public Relations and Marketing Skills
Even Communicators Unsure How to Use Social Media
[Biz Journals]
Four Digital Skills PR Pros Should Have
Four Good Examples of Social Media Campaigns
[Being Peter Kim]
Gawker Media Now Bigger than All Newspapers Online – Except One
[The Awl]
Giving Social Media Personality! [Ten Golden Rules]
Here’s to You, the Social Media Manager!
How Climate Activists are Warming to Social Media
How PR Pros Are Using Social Media for Real Results
How to Create a Social Media Strategy in Ten Steps
How to Leverage Social Media for Public Relations Success
How to Make Your Business’s Social Media Presence More Personal
[Vesta Digital]
How to Make Your Client Successful: PR, Politics and Social Media
[Solo PR Pro]
How to Say Stupid Things About Social Media
[The Guardian]
In Sea of Social Tools, Voices, Strategic Messages are Critical
[AZ Biz.com]
Jet Blue, Dunkin Donuts and Dove Social Media Update
[Jaffe Juice]
Kmart’s Teen Site is, Like, Totally Bogus
Money Among the Things PR Firms Need In Order to Own Social Media
[Media Bistro]
PR’s Use of Digital Media
[Conversation Agent]
People Spend More Than Half Their Day Consuming Media
[The Wrap]
Reach Young Through Social Media, Says Vatican Expert
See How They Did It: 104 Social Media Case Studies
[Conversation Agent]
Selling Social Media Strategy to Leadership with Charlene Li
[On the Record]
Seven Online PR Questions (and Answers)
Six Keys to Success in Social Media
[Pro PR]
Social Media Are Easier Than You Think
[The New York Times]
Social Media Can Change the Corporate Culture
[Twist Image]
Social Media Case Studies: Integrating PR & Social Media
[PR Squared]
Social Media Marketing: 27 Awesome Stats, Soundbites and Slides
[Online Journalism]
Social Media Marketing Checklist
[Top Rank Blog]
Social Media: PR Asset or Distraction?
[Fresh Ideas]
Social Media Policy Resource Guide for Higher Ed
Social Media Strategies for Journalists
Ten Corporate Social Media Mistakes
The 8 Wrong Questions PR Firms Are Asking About Social Media
[Convince & Convert]
The Communications Manifesto: “Public Engagement”
The Don Draper Guide to Social Media Marketing
[Comms Corner]
The Future of Public Relations and Social Media
The Future of Social Media Is Real
[Social Media Explorer]
Think Social Media is a Waste of Time? Consider These Five Practical Benefits
[Small Biz Technology]
Top 150 Social Media Marketing Blogs: Sept ’10
US Journalist Uses Twitter to Break 1,000-word Story Traditional Media Ignored
[Knight Insider]
What’s Next for PR in the Social Media Landscape?
[PR at Sunrise]
Where Social Media Resides
[The Flack]
Who Has Power in the PR Industry?
[PR 20/20]
Why PR and Social Media Don’t Mix – Qantas Culture
[Customer Think]
Why PR May Not Win the Social Media Agency Wars
[Social Media Explorer]
Why PRs Can be Better Link Builders than SEOs
Why Your Company Needs a Social Media Policy and 14 Corporate Social Media Policy Examples
[Windmill Networking]
Why Your Social Media Marketing Campaigns Aren’t Working
[SitePro News]
Writing the Conversation: How Social Media is Redefining PR’s Content Creation
You Are What You Publish, Post or Create
[B2C Marketing Insider]

Photo credit: National Library NZ

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