Confused about PR? Try content marketing
Curation, content marketing, storytelling, brand journalism and citizen journalism. What’s a poor PR 2.0 pro to do? These are not just trendy topics, they’re a reality if not our new job description.
The explosion of social media channels lets anyone with a pulse publish, broadcast, speak to or reach out to millions in a moment. Sometimes it’s “kids with cameras” and predictably poor results. At other times, it’s a brilliant, quirky execution that goes viral.
With that easy access comes new challenges for PR pros and brand managers. Clients and organizations now expect us to be a video producer, web expert, social media guru, market researcher and customer service leader.
We’ll get right on it. Later this week.
But let’s start with a look at content marketing because it really covers most of these emerging – and merging – disciplines. Many of us are already deep into PR 2.0, content marketing, social marketing or whatever you want to call it.
We’ve gathered 26 excellent articles on content marketing to get you grounded. You’ll learn about curation. Get tips from content marketing leaders and innovators. Need new social media tools? Case studies? Tips and tactics?
We’ve got ’em all here and now you’ve got them. By the way, that’s curation.
While you’re at it, can you get the CEO an interview on CNN or a feature in The New York Times? We still need a speech for Monday. The employee newsletter is overdue and Greenpeace is out front demonstrating.
Just another day in public relations. Don’t you love it?
Recommended Content Marketing Reading
Enjoy these content marketing experts. The ones with the “W” are real winners and must-reads.
5 Case Studies of Brands Using Niche Social Sites (and Why You Should too) [Simply Zesty]
Niche sites are growing in appeal for brands.
5 Places to Find Inspiring Content Ideas [CMI]
Helpful content marketing tips.
10 Content Ideas that Generate Comments and Shares [Gini Dietrich]
Valuable content and writing tips from Gini Dietrich.
10 Reasons Why “Liquid” Content Should be Included in Your Social Media Marketing [Jeff Bullas]
The goal is to create liquid content that goes viral.
30+ Cool Content Curation Tools for Personal & Professional Use [Web Ad.vantage]
Great list of curation tools. W
A Mouse, a Librarian, Storytelling and Great PR [The PR Coach]
Just a terrific example of storytelling, social media and viral media coverage from a savvy library director.
A New Breed? 7 Roles of the Content Marketing “Engineer” [Content Marketing Institute]
Thoughtful insight into content curation and creation.
Best Free Content Curation Tools 2012 [iBlog Zone]
These tools will get you content cooking.
Brand Journalism Brings New Ethical Perils [PRSay]
Caution when using brand journalism strategies.
Content Marketing: What it is and Why it Works [B2C]
Excellent resource, definition and infographic.
Curating Company News: Time for Company Content Curation to Grow Up [Shel Holtz]
Moving from curation to results is happening.
How to become a Pinterest superstar [Mashable]
Useful tips & tricks for curation using Pinterest.
Lethal Generosity: The Key To Your Online Content Strategy [CMI]
Giving has a big payback.
PR Storytelling: Why’s This So Good? [The PR Coach]
All about inspiration, where to find it and three superb examples from Nieman Storyboard. W
Pinterest: A Beginner’s Guide to the Hot New Social Network [Mashable]
Great basic tips for ceating content on Pinterest.
Seven Ways to Make Your Writing Edgier [Airfoil]
Basic tips to make your storytelling sizzle.
Social Media Marketing Gives Brands Measurable Long-Term Benefits [Corporate Eye]
Proof positive!
Storytelling from Southwest Airlines Brings Out Its Humanity [Lou Hoffman]
LouHoffman shares a content marketing success story.
The Simple Template for a Thorough Content Style Guide [HubSpot]
Really useful content marketing resource.
The Top Brands on Pinterest [Mashable]
Quick look at how some brands are using Pinterest for social marketing.
What is Content Curation? [EContent]
Useful primer by Eileen Mullan.
You’ll find much more in our PR Library or you can get weekly tips and insight in our blog or have it delivered to your favorite RSS reader.
Author: Jeff Domansky
Photo credit: MISCHELLE
