Technology & PR

Technology is having a huge impact on public relations. From new social media applications and online tools, services and products to practical applications such as monitoring, research and online newsrooms, as well as search engine optimization (SEO) and video tips, we’ve got it all. Easy-to-find items to help you make the most of technology to make you faster, smarter and more effective.

Have a look around and let us know by email if you’ve got a favorite technology or tool to share. The PR Coach’s own blog  This Just In… will also keep you current twice a week.  Sites with a W are PR Coach “winners.”

8 Tips to Improve Your Online Videos
As video becomes more important in social media, these tips can help you do better.  W

10 Effective Ways to Use Video in PR
Catherine and Andrew Goddard share 10 practical tips to use video to enhance PR.   W

10 New, Must-Have PR Smartphone Apps
Fun April 1st spoof of PR people’s cell phone gadgets by The PR Coach Jeff Domansky.  W

11 Ways to Do More with Online Video
Excellent PR advice for video impact.  W

20+ Free Press Release Distribution Sites
Mashable has a useful list of (mostly) free news release services.

23 smartphone apps perfect for PR pros
Hello? These are good tips.

32 Lessons for Online Video Social Media Marketing Success
Jeff Bullas gives 32 ways Gary Vaynerchuk says you can have success with your social media videos.

Eight Tips for a Better Online Newsroom [Video 4:14]
Video IconMark Ragan tells how to build an online newsroom reporters will love.   W

First Person: Gerry McGovern [Video 8:49]
Video IconGerry McGovern talks about what makes a good website and how to improve your intranet.   W

First Person: Ibrey Woodall [Video 4:16]
Video IconWoodall talks about the importance of an online newsroom, five things it should have and how it should function. Great tips.   W

Free PDF to Word Converter
Need to convert a PDF doc to MSWord? Here’s how with PDF-to-Word tool. Excellent.

Protect Your Privacy

HARO Gets Serious About Crowd Sourced Journalism
Help a Reporter Out (HARO) makes positive changes to already useful reporter-story gathering service writes Jay Baer.

How to Build a Better Online Newsroom
What makes a great online newsroom? Jeremy Porter has some answers and examples.  W

Online Videos 101: Keep It Simple, Stupid 
These practical PR presentation tips from Shonali Burke will help you produce better online video.

Kinetic Typography as a Storytelling Technique
Excellent video tutorial on using type for video storytelling.

Media Relations Guide to SEO
Lee Odden provides an excellent guide to media relations SEO and 10 links to further articles.   W

New PR Smartphone App Will Transform PR
Tongue-in-cheek breaking news about a powerful new PR app for smart phones.  W

Pitch Engine
New social media release distribution and online newsroom service with free and paid options. Getting positive chatter.   W

PR TRAINING
Learn how to launch a powerful, effective online PR program using guerrilla tactics from Marcia Yudkin’s report Powerful, Painless Online Publicity.

Pitch With Me
The brain child of Heather Wailing, this new site is where PR pros can collaborate on a pitch idea for stronger resources and, hopefully, better results. In beta test now.

Six Ways to Produce Online Video on a Budget
With more than half a billion hits, YouTube is just one great social media channel. Tom Pick offers valuable tips for video production on a budget to help you reach out.   W

Smart thinking: 7 Deadly Small Business Website Mistakes to Avoid
Website tips to help business provide a winning online presence.  W

Social Media Newsrooms – Nonsense or Necessity?
Done right, a social media newsroom is critical writes Sally Falkow.

This is PR Evolved
A look at PitchEngine for optimized news release distribution.

Top Ten SEO Tips for Public Relations
Lee Odden presented ten SEO tips at PRSA 09.

Web 2.0 Tools for Communications Professionals
Useful collection of tools for PR pros to help you do your job faster and smarter.

What Every Media Site Should Have [Video 4:00]
Video IconWhat features must be in your online press room? On MyRaganTV, Pete Codella answers and also talks about why multimedia elements are essential.   W

Why Communicators Should Get to Know SEO
PR pros want their news read or brands enhanced. Without SEO, Shannon Paul says that’s impossible and no one will see it.

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