Press Releases: Reinventing the Classic PR Tool
There’s lots of chatter about press releases being dead. We disagree. The press release simply needs to be reinvented and repurposed to be more effective with traditional media and now with social media.
We have a whole set of press release resources including News Release Writing & Distribution Tips and Social Media Releases (SMRs) where you can find out how to improve your press releases and learn to create, produce and distribute SMRs for maximum impact through new social media channels.
Photo credit: Ben Cooper