So, a PR pro dies and goes to heaven. “There must be some mistake,” she argues, standing in front of the Pearly Gates. “I’m too young to die. I’m only forty-five.” “Forty-five?” says Saint Peter. “No, according to our calculations, you’re eighty two.” “How’d you get that number?” she asks. Answers Saint Peter, shaking his head: “We added up your time sheets.”
Yes, it’s the curse of the PR business. There’s never enough time and there’s never enough budget. Clients want the best, most experienced team on their account. Yet they often only want to pay junior hourly rates.
It’s especially difficult with social media projects where work is often done by more junior staff, yet supervision and management are still required to ensure results and prevent online crises.
So what’s the solution for PR agency and account managers?
There are several possibilities:
- ensure your time-tracking system is superb; you need to track and manage time well; and there are some great, inexpensive online systems available
- budget your projects adequately, including project team and management time where needed
- have clear objectives and meet them; clients will not have budget issues if you meet objectives
- make certain each team member is clear on their own budget hours; it’s easy to run overtime on pet projects
- if you need extra hours to hit a grand slam, don’t be afraid to ask your client if you’re confident about delivering results.
So that’s it for today other than the usual Friday PR Picks.
Image: Salvatore Vuono / FreeDigitalPhotos.net
Friday PR Picks
31 Tips for Getting Your Stories Found in Google News [Optify]
Advisory News Releases Catching On [IR Report]
How to WIN the PR Game [SEO Journal]
Newspapers Threaten Legal Action Against Political Blog; More to Come? [Media Relations]
The Art of Effective Apologies [Words of a Broken Mirror]
The Digitization of Research and Measurement in Public Relations [Social Media Explorer]
The Seven Deadly Sins of PR [BNET]
The Importance of Media Relations Strategy in Critical Legal Disputes [The Metropolitan Corporate Counsel]
Why Every PR Pro Should Use Google Voice [As Media Changes]
Why One Editor Thinks Most Press Releases Are Garbage [Drew Kerr's PR Rock and Roll]
5 Dos and Don’ts for Getting Blog Coverage [Small Business Trends]
5 Tactics Bloggers Should Borrow from Traditional PR [Kikolani]
Blogs vs Traditional Press Subject Matter Variations [SteDavies]
Digital PR Tip Sheet: Twitter for PR [the PRoactive Report]
How to Use Twitter for Business [Jeff Bullas' Blog]
Top Ten Signs You’re Drinking Your Own Kool-Aid When Pitching Bloggers [Conversation Agent]
Top Ten Tips for Optimizing Your Press Release for SEO [Optify]
Marcia’s Makeovers: 24 Press Releases Transformed from So-So to Sizzling
Get Marcia Yudkin’s popular self-study news release writing course. Learn how to transform your news releases from ho hum to hot!
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