Say buddy, can you spare some time? Excuse me Miss, can you spare a minute? We live in the age of distraction and, as Wayne Friedman writes in MediaPost, a recent CRE/Nielsen study highlights the issue for advertisers, marketers, PR pros and social marketers: “Beyond noticing TV ads, the CRE says viewing, defined as total time […]
When it comes to turkey, some things are just too good not to share. Witness the lame duck or should I say sales turkey and marketing mashup I received on the evening before Thanksgiving. The individual’s last name, email, direct phone and LinkedIn link are removed but the lessons about this Thanksgiving Eve roast are […]
It’s official. Rumpled really is right in style! At least you’d be correct in thinking so if three high-profile, heavy rotation TV commercials are any indication. The TV ads from Trivago.com, Liberty Mutual, and DealDash.com each feature unlikely and atypical spokespeople who remind us more of Columbo, Humphrey Bogart, Jack Nicholson or Lucy Arnaz. Is […]
Not every CEO is born to write a blog, but a look at some successful CEO blogs indicate tangible benefits for the businesses involved. For example: In his blog, Craigconnects, the founder of Craigslist actively discusses tech and social media trends in ways that resonate with avid readers. Guy Kawasaki, Apple’s chief evangelist and social […]