PRSA’s PR Definitions: So Now What?

February 16, 2012

Three responses dominate PRSA’s effort to modernize the definition of public relations: angst, apathy and anger/annoyance. Which camp are you in? I’m in the annoyance camp. I think PRSA’s campaign to crowdsource a new definition was well-intended. Predictably, the three final choices feel like they were designed by committee. Instead of designing a racehorse, we [...]

Read the full article → by PR Coach

21 Brand New Worst Press Release Disasters

February 14, 2012

Press release disasters? File this one in the “some posts just write themselves” folder. Pity the poor editors and news directors across the country. Inundated every day with pitiful press releases containing horrible headlines, bad ledes, lame quotes, bluster, babble and an absolute lack of news. Most of them just bad PR. No better example [...]

Read the full article → by PR Coach

26 Experts Share Content Marketing Tips

February 9, 2012

Curation, content marketing, storytelling, brand journalism and citizen journalism. What’s a poor PR 2.0 pro to do? These are not just trendy topics, they’re a reality if not our new job description. The explosion of social media channels lets anyone with a pulse publish, broadcast, speak to or reach out to millions in a moment. [...]

Read the full article → by PR Coach

A mouse, a librarian, storytelling and great PR

February 6, 2012

What do you get when you bring together a mouse, a librarian, social media and some great storytelling? An absolute avalanche of media and social media coverage and not a strategy in sight! This public relations story opens in the most unlikely place, an obscure journal for librarians in a column called Emerging Challenges written [...]

Read the full article → by PR Coach

Never Hire a Bad Billionaire PR Client (Update)

February 4, 2012

You could see this public relations vs billionaire Mark Cuban crisis coming for miles. It all started with Cuban’s advice in Entrepreneur.com to startup companies including: “Never hire a PR firm.” His actual advice, number 11 in his 12-point list, was: “11. Never hire a PR firm. A public relations firm will call or email [...]

Read the full article → by PR Coach

PR 2.0 Trend: 10 Ways Tablets Will Impact PR

February 3, 2012

If sales stats and trends are any indication, tablet devices will have a growing impact on public relations. Soon. Are we up to the challenge? We’d better be because 29% of Americans now own a tablet or e-reading device according to a Jan 2012 Pew Internet study. That number grew an amazing 18% from just [...]

Read the full article → by PR Coach

One Million iReporters: Is PR Ready?

January 24, 2012

Recently, CNN reported it now has one million registered iReporters in its citizen journalism community. Imagine. Is PR ready to respond? What other newsroom can possibly compete and what are the PR implications of these citizen journalists crowdsourcing news from around the globe? The news channel’s CNN iReport site was completely redesigned, revamped and reinvigorated [...]

Read the full article → by PR Coach

Media Savvy: Are You Fully Socially Engaged?

January 16, 2012

73% of journalists using social media channels to interact with PR A new research report may finally convince you to dump email in favor of social media channels when it comes to media relations. The Cision/Newhouse School 2011 Digital Influencer survey found that more than 70% of digital influencers now engage with PR pros through [...]

Read the full article → by PR Coach

Never Hire a Bad Billionaire PR Client

January 11, 2012

You could see this public relations vs billionaire Mark Cuban crisis coming for miles. It all started with Cuban’s advice in Entrepreneur.com to startup companies including: “Never hire a PR firm.” His actual advice, number 11 in his 12-point list, was: “11. Never hire a PR firm. A public relations firm will call or email [...]

Read the full article → by PR Coach

Murdoch Tweets: Credible PR 2.0 Strategy?

January 4, 2012

So, Rupert Murdoch started tweeting on New Year’s eve? Now that’s news of the world! You could have hit me on the head with a two by four and I’d be less surprised. Dude, I mean Sir. That’s awesome! The octagenarian Chairman of News Corp and his PR handlers (Edelman?) have launched a brand-new 2012 [...]

Read the full article → by PR Coach

← Previous Entries

Next Entries →