by PR Coach on May 16, 2013
Earlier this week, I posted about the Facebook meltdown and trials and tribulations of Amy’s Baking Company Bakery Boutique & Bistro in Scottsdale. Arizona (Epic Facebook meltdown, PR fail or publicity ploy?). This un-reality show couldn’t get much stranger. It has more twists, turns and intrigue than a Shakespearean tragedy. Or maybe the Keystone Cops [...]
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by PR Coach on May 14, 2013
You’re about to witness one of the biggest social media meltdowns and PR fails in the short recorded history of the Internet. The big question is was it a staged publicity stunt? It happened Monday on the Facebook page for Scottsdale, Arizona’s Amy’s Baking Company Bakery Boutique & Bistro. I mean what’s with the restaurant [...]
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by PR Coach on May 1, 2013
Sometimes you come across a PR fail that is so big, it’s hard to believe. Marketers at Mountain Dew (owned by PepsiCo) hit the bottom of the barrel when it comes to racism and disrespect to abused women everywhere with a new video spot. To see how bad this ad is, you need to watch [...]
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by PR Coach on April 28, 2013
Twitter is cool and it does so many things so very well. In a crisis it’s an important source for news, updates and tips. When you’re researching, it can be a vital source of information for PR and marketing. Looking for fun and entertainment? Look no further. Sex and politics? You’ll definitely find it here. [...]
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by PR Coach on April 16, 2013
News today from down under that Qantas Airways is closing its Twitter PR account. What are they thinking? This is like going back to the media relations days of the caveman. Australian marketing magazine mUmBrella reports Qantas will shutter its Twitter news account on April 19th. It expects it’s online newsroom to deliver the news. [...]
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by PR Coach on April 10, 2013
Who said content marketing isn’t fun? A recent Adweek story looked at three companies, including Taco Bell, who are buying real-time, mobile ads based on the weather. Twitter and The Weather Channel were quick to recognize the growing revenue possibilities in mobile marketing. They announced a deal to create custom content based on the weather [...]
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by PR Coach on April 9, 2013
When I last posted, it was about 12 hours after my website crashed. I shared some of the lessons about how I handled the initial crisis in this post: PR Coach Website & Blog Crash: Now What? To recap quickly, when my website and WordPress blog went out of service, I used several alternate social [...]
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by PR Coach on April 5, 2013
Yesterday my entire PR Coach website and blog crashed. That’s why you may be reading this post on my Scoop.it site Public Relations & Social PR Insight or on Tumblr. It’s a sobering reality check. Today when you click on my PR Coach website you get a wonderful “Error establishing a database connection” message. In order [...]
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