Why digital PR means people & relationships?

by PR Coach on October 3, 2014

What if you brought together one the best-regarded thought leaders in communications and social media with one of the funniest cartoonists? You get a very thoughtful little book with big ideas about people and relationships online and how PR plays a critical role in bringing the two together. And you’d be smiling while you read […]

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Seth Godin, Lao-Tzu, me and writing on the internet

by PR Coach on September 28, 2014

I guess I’m in a metaphysical mood today. Thinking about writing for the internet, how it’s different,  and finding your own style. So, let’s set the scene… Seth Godin, Lao-Tzu and I walk into Hemingway’s Bar & Grill. Godin says, “I’ll have a Purple Cow.” I say, in my best Homer Simpson salutation, “Beer me.” Lao-Tzu […]

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Social media on one hand. Words on the other.

by PR Coach on September 15, 2014

It’s all around us. We’re bombarded by content advice porn from the “experts.” It’s irresistible but like most instant gratification, it’s short-lived. Content is king. Make your copy bite-size and scannable. Run it through your Buzzfeed detector. Oh, and add visuals. They increase readership and response noticeably. After all, aren’t Pinterest and Instagram the next […]

Rumpled spokesmen: New PR & marketing trend?

by PR Coach on September 8, 2014

It’s official. Rumpled really is right in style! At least you’d be correct in thinking so if three high-profile, heavy rotation TV commercials are any indication. The TV ads from Trivago.com, Liberty Mutual, and DealDash.com each feature unlikely and atypical spokespeople who remind us more of Columbo, Humphrey Bogart, Jack Nicholson or Lucy Arnaz. Is […]

Imagine you work for the Central Intelligence Agency? Checking your voicemail two months ago via your satellite smartphone, you hear this new assignment: Agent Smith. Your mission today, should you decide to accept, is to plan and launch our new CIA Twitter account. You will have all the resources you need and we recognize the […]

Not every CEO is born to write a blog, but a look at some successful CEO blogs indicate tangible benefits for the businesses involved. For example: In his blog, Craigconnects, the founder of Craigslist actively discusses tech and social media trends in ways that resonate with avid readers. Guy Kawasaki, Apple’s chief evangelist and social […]

Why Google Plus PR fail speaks volumes

by PR Coach on April 27, 2014

When it comes to recent Google Plus news, what we have from Google is a failure to communicate. To recap, last Thursday Vic Gundrota, senior vice president for Google Plus, publicly announced his resignation by this rather touching Google Plus post And Then. His boss, CEO Larry Page, responded with his own G+ post to […]

There it is. Another of those stupid blog post titles that says plenty about nothing. You know the kind of lame titles I’m talking about? PR Is Dead! Long Live PR! Memo to Tom Foremski: Die Linkbait Journalism, Die! The press release is dead. Long live the press release… The Web Is Dead. Long Live the Internet The […]

Guess what content converts buyers best?

March 25, 2014

A new Nielsen research study provides powerful proof that “expert content” strongly influences consumer purchase plans. According to the report “The Role of Content in the Consumer Decision Making Process” commissioned by inPowered: “Results of the in-lab study show that expert content — credible, third-party articles and reviews — is the most effective source of […]

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Dilemma: Is live tweeting your father’s death right?

February 26, 2014

It’s one of those linkbait stories that catches your eye and won’t go away. Like a train wreck, you can’t resist looking at it. So, when Business Insider posted This Woman Is Live-Tweeting Her Father’s Death Right Now, I clicked to read their report, ready to be outraged: “Diagnosed with lung cancer, Mr. Kilmartin was […]

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