Fri SM & PR Picks: Content Marketing Bonus

by PR Coach on June 14, 2013

It’s Friday and the best social media and PR picks are in. We’ve got a great lineup of irresistible highlights from the PR Coach Twitter feed. This week, it seemed to be all about content marketing. Everyone’s talking about it. So we’ve got a bonus – a special collection of ten of the best insights into [...]

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The noise around brand journalism these days is deafening. Unfortunately, a lot of it is based on poor practices or wrong information.  We need to toss the marketing and get back to creating great content. As in irresistible content. Content that shares real news, tells stories, solves problems, informs, educates and connects with consumers. You [...]

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Friday SM & PR Tips & Picks: We’re Back!

by PR Coach on June 7, 2013

Blog readers and social media followers are funny. Sometimes they kick you in the pants. Other times they reward you with feedback, insight and amusement. It’s all good. Thanks to the encouragement of a couple of dozen of you (you know who you are), I’m resurrecting my Friday PR Picks posts. You may recall a [...]

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Why curation matters, enormously?

by PR Coach on May 22, 2013

I have huge confidence in the future of curation. That’s because we have so much information coming at us in this digital era. The more “stuff” the internet and all the shiny new social media channels throw at us, the more we need brilliant curators. Without curators, we run the risk of information overload. There’s [...]

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Earlier this week, I posted about the Facebook meltdown, trials and tribulations and bad PR of Amy’s Baking Company Bakery Boutique & Bistro in Scottsdale. Arizona (Epic Facebook meltdown, PR fail or publicity ploy?). This un-reality show couldn’t get much stranger. It has more twists, turns and intrigue than a Shakespearean tragedy. Or maybe the [...]

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You’re about to witness one of the biggest social media meltdowns and PR fails in the short recorded history of the Internet. The big question is was it a staged publicity stunt? It happened Monday on the Facebook page for Scottsdale, Arizona’s Amy’s Baking Company Bakery Boutique & Bistro. I mean what’s with the restaurant [...]

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Sometimes you come across a PR fail that is so big, it’s hard to believe. Marketers at Mountain Dew (owned by PepsiCo) hit the bottom of the barrel when it comes to racism and disrespect to abused women everywhere with a new video spot. To see how bad this ad is, you need to watch [...]

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20 Offbeat Twitter Resources You Must Read

by PR Coach on April 28, 2013

Twitter is cool and it does so many things so very well. In a crisis it’s an important source for news, updates and tips. When you’re researching, it can be a vital source of information for PR and marketing. Looking for fun and entertainment? Look no further. Sex and politics? You’ll definitely find it here. [...]

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Qantas Reverts to Caveman Social Media Strategy

April 16, 2013

News today from down under that Qantas Airways is closing its Twitter PR account. What are they thinking? This is like going back to the media relations days of the caveman. Australian marketing magazine mUmBrella reports Qantas will shutter its Twitter news account on April 19th. It expects it’s online newsroom to deliver the news. [...]

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Content Marketing: Sunny with a Chance of Burritos?

April 10, 2013

Who said content marketing isn’t fun? A recent Adweek story looked at three companies, including Taco Bell, who are buying real-time, mobile ads based on the weather. Twitter and The Weather Channel were quick to recognize the growing revenue possibilities in mobile marketing. They announced a deal to create custom content based on the weather [...]

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