Sometimes I wonder about the usefulness of PR people. These often-glib practitioners of public relations occasionally dabble in the research labs and scientific journals around the world to create junk science. Say what? Robert McHenry’s wonderful post Science vs PR in The American says it best: ” One of the major reasons that science is [...]

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The PR Puzzle: Will They Ever Trust Us?

by PR Coach on April 30, 2012

According to Gallup, public trust in mass media dropped from 70% during the 1970′s Watergate era to 44% today. Jay Rosen recently wrote a must-read post about this drop in confidence in the press. He poses some difficult questions and tries to answer why this trust has fallen so far. He asks how this is [...]

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15 Primo PR Job Boards & Resources

by PR Coach on April 26, 2012

I was just drafting my own best PR Job Boards post when I got scooped by Amanda DiSilvestro over at the terrific PR Breakfast Club blog. You can see her Top 10 PR job boards list, a useful resource for PR jobs. It’s tough keeping up with smart new public relations grads isn’t it? So, [...]

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Activists launched a creative, ironic and sophisticated but phony “Your Bank of America” PR campaign against the North Carolina-headquartered financial institution yesterday. This comes just a week after my recent post Perils of Online Crisis Public Relations. Andy Bichlbaum worked with The Yes Men and stepped forward to take credit for the high-profile public relations [...]

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Perils of Online Crisis Public Relations

by PR Coach on April 10, 2012

Another day, another trial by Twitter. This time for South Carolina Governor Nikki Haley when a blogger falsely reported she was under investigation by the IRS for tax fraud. The New York Times traced how the unsubstantiated rumor, posted on March 29th by 25-year old blogger Logan Smith, caught fire on Twitter. Smith who blogs [...]

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30 Expert Tips? There’s a Pinterest for That

by PR Coach on March 29, 2012

Want a great recipe for Yorkshire Pudding? There’s a Pinterest for that. Searching for a cure for the common cold? It’s on Pinterest. Got a yen for yoga? It’s there as well. Looking for public relations? Not so much! Pinterest has it too but my search for “public relations” on Pinterest delivered mixed results. It [...]

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SPIN: How the News Media Misinform…

by PR Coach on February 26, 2012

Bob Conrad says they’re biased, error-prone, misleading and, on occasion, devious or even liars. No, he’s not referring to public relations people. He’s talking about the news media. Conrad is an award-winning public relations and marketing professional with a PhD (University of Nevada) and his APR accreditation. His new book Spin! How the News Media [...]

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PR 2.0? Inspiration first. Technology last.

by PR Coach on February 24, 2012

For inspiration, I follow a wonderful set of bloggers in public relations and many other fields. John Haydon is one of my favorites. He writes about social media marketing for nonprofits. His advice is always personable, practical and sometimes poignant. Recently,  he shared a brief video about social media problem-solving for a nonprofit client. His [...]

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Doh! The PR definition you can’t resist…

February 19, 2012

When we last left you, you were chewing over PRSA’s final three choices for the new public relations definition of the millennium. I have an alternate PR definition you can’t resist! I know. I know. I just blogged about PRSA and my disappointment. Judging by my inbox, the proposed definitions were giving you indigestion too. [...]

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Is PR on the same channel with Social TV?

February 19, 2012

“Social TV” is another game changer for business and public relations. The breakneck pace of change and the convergence of TV, video, social media and mobile have big implications for public relations, marketing and social media. Everyone is now a potential TV broadcast network. As PR pros know Google, YouTube, Hulu, Netflix, Vimeo and a [...]

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