by PR Coach on June 14, 2013
It’s Friday and the best social media and PR picks are in. We’ve got a great lineup of irresistible highlights from the PR Coach Twitter feed. This week, it seemed to be all about content marketing. Everyone’s talking about it. So we’ve got a bonus – a special collection of ten of the best insights into [...]
{ 0 comments }
by PR Coach on June 12, 2013
The noise around brand journalism these days is deafening. Unfortunately, a lot of it is based on poor practices or wrong information. We need to toss the marketing and get back to creating great content. As in irresistible content. Content that shares real news, tells stories, solves problems, informs, educates and connects with consumers. You [...]
{ 0 comments }
by PR Coach on June 7, 2013
Blog readers and social media followers are funny. Sometimes they kick you in the pants. Other times they reward you with feedback, insight and amusement. It’s all good. Thanks to the encouragement of a couple of dozen of you (you know who you are), I’m resurrecting my Friday PR Picks posts. You may recall a [...]
{ 0 comments }
by PR Coach on May 22, 2013
I have huge confidence in the future of curation. That’s because we have so much information coming at us in this digital era. The more “stuff” the internet and all the shiny new social media channels throw at us, the more we need brilliant curators. Without curators, we run the risk of information overload. There’s [...]
{ 0 comments }
by PR Coach on May 16, 2013
Earlier this week, I posted about the Facebook meltdown, trials and tribulations and bad PR of Amy’s Baking Company Bakery Boutique & Bistro in Scottsdale. Arizona (Epic Facebook meltdown, PR fail or publicity ploy?). This un-reality show couldn’t get much stranger. It has more twists, turns and intrigue than a Shakespearean tragedy. Or maybe the [...]
{ 2 comments }
by PR Coach on May 14, 2013
You’re about to witness one of the biggest social media meltdowns and PR fails in the short recorded history of the Internet. The big question is was it a staged publicity stunt? It happened Monday on the Facebook page for Scottsdale, Arizona’s Amy’s Baking Company Bakery Boutique & Bistro. I mean what’s with the restaurant [...]
{ 3 comments }
by PR Coach on May 1, 2013
Sometimes you come across a PR fail that is so big, it’s hard to believe. Marketers at Mountain Dew (owned by PepsiCo) hit the bottom of the barrel when it comes to racism and disrespect to abused women everywhere with a new video spot. To see how bad this ad is, you need to watch [...]
{ 0 comments }
by PR Coach on April 28, 2013
Twitter is cool and it does so many things so very well. In a crisis it’s an important source for news, updates and tips. When you’re researching, it can be a vital source of information for PR and marketing. Looking for fun and entertainment? Look no further. Sex and politics? You’ll definitely find it here. [...]
{ 4 comments }
Copyright Peak Communications Inc 2002-2013 | Legal, Privacy Policy and Disclosure Policy
