Welcome to a brand new feature in The PR Coach. We call it PR Twits. It’s based on feedback from my Twitter friends and followers. You do follow me @thePRCoach right?
Apparently, some of you you can’t get enough of my acerbic observations, value-added verse, informative PR tidbits and tasty Tweets. Thanks mom!
Anyhow, we’ll try an experiment. Every Sunday, I’ll gather together the best of the week’s PR Tweets and publish them as a post. There’s usually about 20 a day, so it should satisfy those who want to browse all that PR wonder in one place. And I’ll highlight in green the PR Twits that got my attention and, in my humble opinion, are especially worth reading.
I’m always looking for better ways to share public relations tips, tools and resources and most of all to respond to the PR community. This was me hearing a smart idea, voiced by several Twitter friends and acting on it.
What I’m asking in return, is for feedback from you on how this is working. Would it be more useful presented in a different way? Is it too much information? Should I dump the #hashtags? Do you care? Could we organize and present it in a more useful way? Let’s see where this experiment goes.
Nothing else will change. Regular Tweets will still appear daily on Twitter. The blog posts at This Just In… will continue twice a week. And I’ll do my best to carry on our conversations as usual.
So there’s no secret password or secret handshake yet. But let’s get social. Let me know what you think of PR Twits?
And if you want more resources on public relations and Twitter, you can see the most recent @thePRCoach Twitter stream on our home page or get hundreds of Twitter tips and tactics in The PR Library.
Author: Jeff Domansky is Editor, The PR Coach
Sun, Jan 9
PR Coach Exclusive: Insider look at Julian Assange’s WikiLeaks PR Strategy #crisismanagement #reputation #crisispr http://bit.ly/gFOpu8
Downside of instant news: NPR Editor calls Reporting of Rep Giffords’ Death ‘a serious and grave error’ #PR #journchat http://bit.ly/gVcCcJ
Fresh trend perspective: Media in 2011: The (Real) Year of Living Dangerously #PR #marketing http://bit.ly/fIqGC6
Interesting look inside magazines: Applying analytics to magazine sales at Hearst #PR #marketing http://bit.ly/fo4fTJ
Follow the influence, $$ Useful #publicaffairs #PR tool: Lobbyist Registration Tracker #gov20 #opengov http://bit.ly/iiDd7X W
Savvy tips to know BEFORE you pitch a #blog – Can You Pass The #SocialMedia Relations Quiz? #PR #mediarelations http://bit.ly/guo5g8
Smart #PR thinking: Gentle Reminder: Stop Shooting in the Dark and Start with a #SocialMedia Audit #measurepr http://bit.ly/hGUafV W
Thoughtful view: Companies Too Dependent on #PR Agency? #solopr #publicrelations http://bit.ly/foX7FX
Valuable #mediatraining perspective: The ultimate ambush interview #PR #mediarelations http://bit.ly/eZ11wJ
Excellent #speaking but also #writing #blogging tips: Presentation Power: Four Ways to Persuade #PR http://bit.ly/hpOhDB
Very useful #PR20 tips: 5 Key Tips for a Successful #SocialMedia Content Strategy #PR http://on.mash.to/i1aaYV
Remember email? Great reminder: 12 Email Marketing Mistakes to Avoid #PR #marketing http://bit.ly/eUZc6C
Good #PR #marketing reading: The 4 Most Important Elements of Influence #reputation http://bit.ly/h2CofC
Do you have a #blog for the right reasons? Corporate #Blogging Insights from C-Suite #PR http://bit.ly/gWgdBj
Thoughtful post by Gini Dietrich on #PR ethics: The (Wrong) Image of the PR Industry #publicrelations #csrpr http://bit.ly/eDtu0L
Creative #PR20 coffee break: 25 Beautiful Minimalist Websites – Part IX #marketing #PR http://bit.ly/gSUviZ W
More creative inspiration: 30 Inspiring Design Agency Websites #PR20 #PR #marketing http://bit.ly/e4DDTO
#PR #writing #blogging headline tips: How to Avoid Barriers That Weaken Your Headlines http://bit.ly/dXtzwQ
#Mediarelations in a breaking story – tips: Gabrielle Giffords: When the Media Blows It #mediatraining #PR http://bit.ly/gFLEPF
Excellent advice for #PR #blogging too: Things I wish tech journalists would learn #journchat #blog http://bit.ly/g4iAjx
Good #mediarelations #PR lesson for media too: The Golden Voice guy & lesson of Web content scarcity http://bit.ly/hiNNCN
Good resource – All about Face: 36 (of the) Best Facebook Guides, Stats and Rants of 2010 #PR #PR20 #socialmedia http://bit.ly/iiQrqt W
#PRFail unnecessary: Chik-fil-A Flubs #Crisis Management #crisispr http://bit.ly/f4CcBs
Unbelievable #PRFail #reputation hit: Press One to See if You’ve Got a Job #PR #crisismanagement #crisispr http://bit.ly/hjoxCB W
Timely #crisismanagement #crisispr tip: What to Do If Someone Leaks Confidential Internal Documents #IRchat http://read.bi/fZ2iyu
Newest #PRJobs – Kaiser Permanente, Verizon Wireless, Kaplan, MetLife, Alliance Data, Amazon, STEC #PR #HAPPO http://bit.ly/b6Mb70
Another #PRFail and useful #crisispr #PR lessons from Northern Ireland water crisis http://bit.ly/gXCY00 #crisismanagement
Superb #measurePR read: #SocialMedia Analytics: 6 Steps to Measuring What You Care About #PR http://bit.ly/ftUfLT W
#PRJobs hunters: Not getting recruited via social networking? Don’t worry, you’re not alone #PR #HAPPO http://bit.ly/gkGoEL
Finalists: Top 10 Social Media Blogs 2011
Excellent list. W
Excellent #PR20 resource from Adam Vincenzini: The 12 most useful #socialmedia posts I’ve ever read #PR http://bit.ly/helFuS W
Valuable #PR #writing #blogging tips: How to write for the web: 23 useful rules RT via @adamvincenzini http://bit.ly/d3eOEo W
Tues, Jan 11
Useful #mediarerlations tip: On-Air Freudian Slip: How to Handle Mistakes #PR http://bit.ly/f0761Y
#NonprofitPR tip: Planning Ahead – February Holidays Your Nonprofit Can Use #PR http://bit.ly/hcEb9F
Celebrity endorsements often lead to train wrecks: Dynamic duo or desperate divas? #PR #marketing #publicity http://bit.ly/hb4TJp
Smart #SoloPR #PR goal-setting: Six Big Goal Secrets http://bit.ly/e1ZFTo W
Good #mediarelations #socialmedia reminder: When shutting up is the best #PR strategy http://bit.ly/i5NZmz
Groupon news release observation: Shaking up the Press Release, will Like, Get You Xtra Attention #mediarelations #PR http://bit.ly/esyrdI
Worth noting via @adamsinger: 4 Buzzworthy Video Bloggers Worth Subscribing To #PR20 #PR #PRtip http://bit.ly/fOgxNs
Thoughtful @shonali #measurepr post: On Influence in #PublicRelations and #SocialMedia #PR http://bit.ly/gqvyaQ
Valuable lessons: Unintended Consequences: How to Keep #SocialMedia from Becoming a Security Risk #PR #crisispr http://bit.ly/gKWaCi
Smart thinking, smart #PR20 strategy: Pfizer coaches staff to handle #socialmedia #PR http://bit.ly/fUqkO9 W
Wise counsel for #solopr #PR pros: Three questions to ask before accepting a controversial client http://bit.ly/ez8oZq
The challenge of navigating #socialmedia – Was Kraft Right in Hiring Ted Williams? #PR #mediarelations #marketing http://bit.ly/i4DFRD
Great new free eBook by David Meerman Scott for Hubspot: 11 Examples of Online #Marketing Success #PR20 #PR http://bit.ly/hqVphp W
Dig harder for #measurepr value: 6 Critically Undervalued #SocialMedia Success Metrics #PR20 #PR http://bit.ly/h2tPru
Hello #PR strategy? Walmart Fighting Hunger Campaign Is a PR Mess #PRFail #reputation #marketing http://bit.ly/gJO3rb
#PR20 trends to watch: Gazing into the Schwartz Crystal Ball: #SocialMedia in 2011 http://bit.ly/g9k7hA
#IRchat note: What Makes for Effective #InvestorRelations Sites? Part 34: Video #IR #PR http://bit.ly/gDsh0x
Research sez: CMOs Believe Comments are Most Important Corporate #Blog Success Factor #PR #blogging #kaizenblog http://bit.ly/ijmMGv
Making mundane matter: Building #SocialMedia Business Relationships with the Mundane #PR #blogging http://bit.ly/fRnb1K
#PR20 #socialmedia tactics: About.me and Flavors.me: Online Calling Cards #PR http://bit.ly/fA33YR
Newest #PRJobs Edelman, Aramco, Kohl’s, Aging Services MN, Logitech, Hernstat & Co, Verizon, Yahoo #PR #HAPPO http://bit.ly/b6Mb70
New #PRIntern opps: Best Buy, Arthritis Fdn, EW Scripps, Liz Claiborne, CNN (3), Kaplam, Ketchum #PRSSA, #prstudchat http://bit.ly/dnCdiV
How to get your #PR #writing #blogging words worth: Find the Right Word for the Job http://bit.ly/gQXw1n
Great #PR #blogging #writing resource: 50+ Sites with Free Stock Photography http://bit.ly/ew3oFl W
Funny with your coffee: The Julian Assange Coloring Book #PR http://bzfd.it/fYFq5u
#PR stunt pays off: Doing social #marketing right: Leo Burnett, the #socialmedia sprinter #PR20 http://bit.ly/dTNAX7
How #PR can listen up: Guide to monitoring #socialmedia conversations #publicrelations http://bit.ly/ht0dx9
Wed, Jan 12
Fascinating media view of AZ shooting: Seeking out sources, made transparent on Twitter #jourrnchat #mediarelations #PR http://bit.ly/i1uDbT W
Media response offers #PR lessons: TucsonCitizen.com’s Server Melts down during AZ Shooting #mediarelations http://bit.ly/fR6aFL
Excellent #PR #crisismanagement learning too: Lessons for the media from Haiti earthquake response #crisispr http://bit.ly/h6aib4
Sage #Mediatraining advice: MEMO TO SARAH PALIN: Worry about being quoted accurately #PR #mediarelations http://bit.ly/eCNLDn
Great counterpoint view: Flipping The Scale: Influencers Are the Most Influenced #PR #opengov #PR20 http://bit.ly/fp3QQ0 W
Smart #PR #mediarelations thinking: Blogger Relations Misconceptions #PRTips #blogging http://bit.ly/hwuaHf
Thoughtful on adding value: Why have we become social sheep? #PR #socialmedia #PR20 http://bit.ly/eHrBHf
Preventing a misstep from becoming a #PRFail – When #PublicRelations, #SocialMedia Customer Service Converge #PR http://bit.ly/dNOT7i
Amusing food for #PR thought from Heather Yaxley: 11 PR predictions for 2011 #publicrelations http://bit.ly/fWfDiS
Core values or survival? Three Question to Test an Agency’s Commitment to Its Principles #PR #solopr http://bit.ly/eDRpXn
Useful #PR #writing #blogging tip: 5 Great Online Image Editors for Bloggers http://bit.ly/hTvq8b
#PR20 Reflections: 6 Reasons You’re Being #SocialMedia Ignored #PR http://bit.ly/h88rgA
Best #SocialMedia #PR Guides, Tips and Tools of 2010 #PR20 http://bit.ly/gaLa3i W
New #PRIntern opps: Syracuse Research, Family Publications, Omni Hotels, Briggs & Stratton, Alcon Labs #PRSSA #prstudents http://bit.ly/dnCdiV
#NonprofitPR jobs: Girl Scout Council, New Teacher Proj, Malaria No More, George Mason U, Orlando Arts, Pesticide Action #nonprofit http://bit.ly/ckBDsA
CareerCast rankings good for a laugh: Top Jobs: #PR Slips in Rankings #PRJobs #HAPPO http://bit.ly/eewjxX
#Mediarelations view of CES Media Coverage Indicates New Mood and Optimism in Tech #PR #marketing http://bit.ly/dU3WQY
Worth checking: 10 #Marketing Stories You Need To Know Tonight #PR #socialmedia http://bit.ly/eEN7xL
Thought-provoking: 5 Lessons Learned from a Day with Seth Godin #PR #marketing #socialmedia http://bit.ly/gXxQhs WW
A look inside #csrpr at a UK icon: Sainsbury’s Values, CR Reports & the Corporate Website #PR #reputation http://bit.ly/hl7Nbh
Must-read: Very funny Onion Report: Nation not Ready for This – Maybe 10 Years from Now #PR #publicaffairs #opengov http://onion.com/gVi8BY W
More fun: Inquiring minds want to know: 49 Out of 50 States Have Snow Right Now http://bzfd.it/g7gatk
Interesting take on #crisispr – Crisis Communications Strategies #PR #reputation http://bit.ly/g319aK
Thoughtful NY Times article on new Starbucks logo: Whose Logo Is It Anyway? #PR #PR20 #marketing #socialmedia http://nyti.ms/hg1Tv3 W
Thurs, Jan 13
Gregg Voss adds to the Starbucks coffee klatsch: Of Logos, Brand Attitudes and Being in “The Club” #PR #marketing http://bit.ly/dS41Sw
Useful insight for #measurepr #PR pros: 11 Emerging News Metrics to watch in 2011 http://bit.ly/h3tVn8
Is there a real man in the house at P&G’s Cosmo-style website for men? As the Web Turns #PR #marketing #socialmedia http://nyti.ms/fA5JSR also http://bit.ly/fHABeL also http://bit.ly/dLuP0G
Excellent read; notable trend: Read it Later: Is Mobile Affecting When We Read? #PR #socialmedia #PR20 http://bit.ly/i73Vyj W
#Mediarelations #PR note: Serving the “Web-first” generation http://bit.ly/eFbnI1
Even the best media screw up; slow correction: Reliable Source? #PR #mediarelations #mediatraining via@PeterHimler http://bit.ly/enSu6M W
Importance of #PR touch in online newsrooms: The virtual and human press office touch #mediarelations #pradvice http://bit.ly/hu86OZ
#PR #writing #blogging insight: Corporate Blogs – Still Lightyears Behind Independent #blog http://bit.ly/fHABeL
Valuable #PR20 #socialmedia read: Report shows key trends for social businesses #PR http://bit.ly/elUBF3
Blame throwers: Lazy UK journalism or smart #IR #PR or both? The ugly side of financial journalism #IRchat http://bit.ly/gpmynw
Can u haz dot.com bust? What the Past Tells Us about the Future of Facebook, Groupon and Twitter #PR20 #socialmedia http://bit.ly/eEs7Z2
More on #marketing as media: Arm Yourself with Content, for Goliath Is Coming #PR http://bit.ly/dLuP0G
Smart #PR20 #Twitter strategies: Which do you want? Twitter Followers? Or Twitter Influence? #PR http://bit.ly/i5ThL9
Thoughtful HBR article for #PR pros: Eight #Communication Traps that Foil Innovation#ICchat #blogging http://bit.ly/eObhmg W
#PR #writing #blogging inspiration: Creating Without Ulterior Motives #blog http://bit.ly/iat1Df
Important tips, #blogging reminders: 5 Great Ways to Get Sued as a Blogger #PR #blog http://bit.ly/hKTn1t
Fri, Jan 14
Good #socialmedia strategies: Infographic: 5 Questions and Answers about Facebook #Marketing #PR20 #PR http://bit.ly/gl4rvq
Up 15%: Firms are overcoming their fear of #socialmedia says report #PR #PR20 http://bit.ly/gdkoph
#PR #writing should do away with these tired chestnuts: Be Gone, Catchphrases! #blogging http://bit.ly/hFdm5J
Smart #PRJobs tips: How #PRStudents Can Improve Their Marketability #PRSSA #PRIntern http://bit.ly/hQioiB
No #PR excuses. Jump right in: 9 Ways to Get More Out of Quora #socialmedia #PR20 http://on.mash.to/fEDweq W
Really solid #PR presentation, #speaking tips: Designing good keynote slides http://bit.ly/fHqHnz W
Interesting views on #socialmedia ROI: Ted Williams Gives Kraft a Short-Term Boost #PR #PR20 #marketing http://on.mash.to/gxpDhe
#Socialmedia #biz failure & learning: Important Lessons from a Failed Community #PR #PR20 http://bit.ly/hDy7FC W
Funny: Phony is as phony does in any media: Things Real People Don’t Say about #Advertising #PR #socialmedia http://bit.ly/glknvE W
Thoughts? Does an excellent #CSR report mean an excellent website? #CSRPR #PR http://bit.ly/ebdCW1
#PR pitchmeisters pay heed: We can’t guarantee coverage, but we can try bloody hard to get it #mediarelations #PRTips http://bit.ly/dTrLjA
But remember good content too: Say it LOUD! How to Have a Big #Blog Voice #PR #blogging http://bit.ly/hkxJFs
Useful Q4 #InvestorRelations resource: Compendium of #IR website best practices published #PR http://bit.ly/dLUYfl via @IRWebReport W
Do scorched-earth ads work? Snarketing #PR #marketing #advertising http://bit.ly/fRv1wJ W
Measuring up? How to Show Results and ROI for #PR Dollars #measurepr http://bit.ly/gHXjv3
Sat, Jan 15
#PR #writing #blogging tips: Storytelling for Business – Build Your Reputation and Help People Remember You http://bit.ly/gyBJ2c
#PR #writing #blogging tips: What Makes for a Compelling Corporate #Blog? http://bit.ly/hPCLIN
6 key #marketing #PR segments: Going Viral: Why Word-of-Mouth Works Better #socialmedia http://bit.ly/gFc1VB
Space Invaders: Why you should never, ever use two spaces after a period #PR #writing #blogging http://slate.me/icWwxL
Weekend funny: Five Fonts We Never Want to Read Again #PR #blog http://bit.ly/eYVQSa
New #PRJobs Alliance Data, Kia Motors, Fleishman-Hillard, Coca-Cola, Verizon, Monsanto, Duke Health #PR #HAPPO http://bit.ly/b6Mb70
Avoid these hack #PR #PRJobs phrases on resumes: Top 10 Overused Phrases on #LinkedIn http://bit.ly/g4ddVW
#Socialmedia surprises: 11 Social Web Facts that Will Blow Your Mind #PR #PR20 http://bit.ly/eBzxKr W
Useful #publicrelations resource: 50 Slideshare accounts #PR pros should check out http://bit.ly/emF7u2 W
Ever wrestled with mission and vision statements? Learn the ins and outs #PR #reputation #corporatecommunications http://bit.ly/eNelhg
Keep a #PR eye on this #socialmedia upstart: Tumblr’s Roadmap Heads Straight for the Creative Community #PR20 http://on.mash.to/hBsE8s
Fascinating #social numbers for #PR #PR20 #blogging presentations: Internet 2010 in numbers http://bit.ly/hBhsA3
New trend? Blog quitters: Bloggers quitting what they call a demanding task with few rewards #PR #blogging http://bit.ly/glXpdj
Thoughtful about Twitter: Can you trust Twitter? #PR20 #PR #socialmedia http://bit.ly/gp69Pg
#PR Twits take note: How to Find Quality Followers on #Twitter
Photo Credit: Dawn Ashley via Flickr
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