Media Training: Tips & Resources

Want to learn what the media need, how to prepare and how to ace your next media interview? We’ll get you ready with these media interview tips and media training resources:

Media Interview Planning – What do the media need? How can I plan and get ready?
Media Interview Tips & Resources – Practical media interview tips, tactics and media training resources
TV News Interview Clips – Learn media interview skills by watching good, bad and sometimes funny video interviews.

The PR Coach’s blog This Just In… will keep you current with PR tips and resources twice a week and you can also find more media resources at Media Relations/Publicity.

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- 2013 (21)
  - May (3)
    - 16: Bizarre Tale of Arizona Bistro's Bad PR Grows (2)
    - 14: Epic Facebook meltdown, PR fail or publicity ploy? (2)
    - 1: Mountain Dew's Marketing Muckup, Painful PR (0)
  - Apr (7)
    - 28: 20 Offbeat Twitter Resources You Must Read (4)
    - 16: Qantas Reverts to Caveman Social Media Strategy (2)
    - 10: Content Marketing: Sunny with a Chance of Burritos? (0)
    - 9: Website Crash Resolved: More Crisis Lessons (0)
    - 5: PR Coach Website & Blog Crash: Now What? (0)
    - 3: Issues Management: Activism on the Menu for Kraft (0)
    - 1: Eight Super Secret Features of Google Glass (0)
  - Mar (3)
    - 26: OJR gets reboot: Social gets the boots (0)
    - 18: PR Research: Twitter Tribe Has Spoken. Secretly (0)
    - 12: Are you missing this communications secret weapon? (0)
  - Feb (6)
    - 28: Yahoo! CEO: Right Decision, Wrong Communication (3)
    - 21: Dead bird in salad serves up Tesco crisis (0)
    - 12: Pope Resigns to "Pursue Other Opportunities" (0)
    - 11: Content Curation: The Importance of Being "Stupid"? (2)
    - 7: Branding Pays: Reinventing Your Personal Brand (0)
    - 3: Best Buy, Worst Employee Communication (0)
  - Jan (2)
    - 15: Megan Fox: What's the point of Twitter? (0)
    - 6: Five Social PR Trends to Watch in 2013 (2)
- 2012 (56)
  - Dec (1)
    - 6: Hidden Harmony: Power of Reputation & Brand (0)
  - Nov (5)
    - 26: Storytelling: The Narrowest Building in the World (0)
    - 18: When media suck: 18,500 lost jobs is funny? (4)
    - 12: PR's Future? Boomers Get the Hell Out of the Way (2)
    - 5: Bad PR: 78 Irresistible Stories & 20 Lessons! (2)
    - 2: Inspiration: NYC Marathon's 'Race to Recover' (0)
  - Oct (4)
    - 25: Are You Using Online Newsroom Best Practices? (0)
    - 17: PR Disrupted: Surviving "Disruptive Innovation" (0)
    - 9: Are You a Grammar Guru or Narrative Ninja? (0)
    - 4: Speak Up: Join a Global PR Conversation (0)
  - Sep (7)
    - 28: 9 Traditional Media Trends Impacting PR (1)
    - 23: Bad PR: When is Reputation Management Not? (0)
    - 20: Hired a PR agency & all I got was a lousy T-shirt (0)
    - 17: 10 Missing iPhone 5 Features for PR Pros (0)
    - 14: Six Storytellers PR Must Follow (2)
    - 11: News is "garbage, lies" and worse? Say what? (4)
    - 1: 15 Ways to Get PR Inspiration (2)
  - Aug (4)
    - 21: Cool PR Tool: Zeen Bursts Onto Curation Scene (2)
    - 15: Are You a Master PR Multitasker? Not so fast! (1)
    - 13: 5 Things to do When Plagiarists Strike (3)
    - 3: Crisis PR Allstars: Who's Your Favorite? (7)
  - Jul (6)
    - 22: You know it's a slow news day when... (0)
    - 19: Curation's two most important PR assets? (3)
    - 16: How Can PR Solve "Wicked Problems?" (0)
    - 10: How to Use "Social Reading" for PR Success (0)
    - 4: Words for Wibblefish in the Urban Dictionary (0)
    - 1: CNN, Fox get news wrong: What apology? (1)
  - Jun (6)
    - 24: Isn't It Your PR Job to Be Available? (3)
    - 20: 10 ways to make your PR mobile-friendly (1)
    - 14: PR pitching: Are you a pit bull or a piranha? (0)
    - 11: Is the Yes Men's PR Shell Game Working? (8)
    - 6: Are You Trapped in the PR Twilight Zone? (1)
    - 1: PR Fail: Dismembered bodies, gunned-down landlords (1)
  - May (3)
  - Apr (4)
    - 30: The PR Puzzle: Will They Ever Trust Us? (1)
    - 26: 15 Primo PR Job Boards & Resources (3)
    - 23: Activists' Phony PR Campaign Hits Bank of America (1)
    - 10: Perils of Online Crisis Public Relations (4)
  - Mar (1)
    - 29: 30 Expert Tips? There's a Pinterest for That (5)
  - Feb (10)
    - 26: SPIN: How the News Media Misinform... (1)
    - 24: PR 2.0? Inspiration first. Technology last. (0)
    - 19: Doh! The PR definition you can't resist... (30)
    - 19: Is PR on the same channel with Social TV? (1)
    - 16: PRSA's PR Definitions: So Now What? (11)
    - 14: 21 Brand New Worst Press Release Disasters (0)
    - 9: 26 Experts Share Content Marketing Tips (4)
    - 6: A mouse, a librarian, storytelling and great PR (1)
    - 4: Never Hire a Bad Billionaire PR Client (Update) (1)
    - 3: PR 2.0 Trend: 10 Ways Tablets Will Impact PR (0)
  - Jan (5)
    - 24: One Million iReporters: Is PR Ready? (0)
    - 16: Media Savvy: Are You Fully Socially Engaged? (8)
    - 11: Never Hire a Bad Billionaire PR Client (4)
    - 4: Murdoch Tweets: Credible PR 2.0 Strategy? (2)
    - 3: PR Storytelling: Why's This So Good? (4)
- 2011 (80)
  - Dec (4)
    - 28: Crisis Management: Go Daddy's 4-H Club (5)
    - 22: Cirque du Soleil: A Merry Christmas PR Story (11)
    - 19: Newsknife Rates 2011 News Sites, Journalists (2)
    - 15: What are the Top PR Trends for 2012? (5)
  - Nov (4)
    - 25: Bad PR: What the Hell's Up with Marketers? (11)
    - 21: New PR Definitions and a Great Conversation (3)
    - 9: Bad PR: Will that be Porn with Your Ryanair Tix? (6)
    - 3: Techmeme's Superb Media Relations Advice (0)
  - Oct (2)
    - 19: PR Cat-astrophe: American Airlines & That Cat (35)
    - 10: State of Public Relations Jobs? Opportunities (3)
  - Sep (4)
    - 21: Will That Be Value or Values with Your PR? (1)
    - 15: Did They Win Playing PR Blame Game? (10)
    - 12: Bad Dogs: 18 Brand New, Worst Press Releases (5)
    - 8: Bad CEO PR? Was It Something Bartz Said? (7)
  - Aug (5)
    - 18: Infographics: How to Make Them Work Best (8)
    - 15: 41 Terrific Twitter Tips for Public Relations Pros (6)
    - 11: Could Your Social Media Fail Cost Millions? (3)
    - 9: Blogger Beware: 12 Blogging Blunders to Ban (1)
    - 3: Ten PR Truths: How Do You Measure Up? (10)
  - Jul (6)
    - 27: Media Training Tip: Preaching to the Converted (0)
    - 24: Public Relations: Great or Gone in 7 Seconds? (5)
    - 20: PRSA Attacking Media Foe for Phone Hacking (0)
    - 15: Bad PR: Two Must-Know Media Training Tips (0)
    - 12: PR: What's the Most Important Question? (0)
    - 2: PR Fun & Reading for the "Short" Weekend (0)
  - Jun (7)
    - 26: Bad PR: 13 Signs You’re a PR Zombie (3)
    - 22: Crisis PR: In Vancouver, Social Media Was a Riot (22)
    - 18: PR Funny: Weiner Burnt By News Headlines (0)
    - 16: Industry Responds to Pesticide Concerns (0)
    - 13: Apple a Day Brings Pesticides and a Crisis (0)
    - 9: Bad News Releases: Yokohama Tire Gets a Flat (0)
    - 1: Bad PR: Asbestos is No Laughing Matter (1)
  - May (11)
    - 29: 51 Expert Tips for PR Job Hunters (4)
    - 27: Media Training Tip: Don’t Call Someone a “Slut” (0)
    - 25: 8 Reasons Why Journalists Are Bad PRs (9)
    - 23: PR Jobs 2011: Job Growth, Hiring, Optimism (2)
    - 18: In a Crisis, What Would You Take With You? (0)
    - 14: PR Ethics: Talk is Cheap (0)
    - 13: B-M’s Bad PR Adventure, Ethics & Lessons (4)
    - 12: When News is "full", What's PR to Do? (0)
    - 10: Bad PR: Organic Food Bar Recall Woeful (0)
    - 6: Fri PR Picks: 39 Smart Social Media Tips for PR (0)
    - 5: What? Media’s Net Impact on Reputation is Zero? (0)
  - Apr (11)
    - 29: Did Ford Dealer Fumble Tornado Relief Effort? (1)
    - 27: Take Your PR Resume from Lame to Game (1)
    - 25: Blogging in a Crisis: 10 Tips for PR (0)
    - 23: PR Fail Lessons: 96 Public Relations Not-tos (6)
    - 20: PR View: Royal Wedding or Piccadilly Circus? (1)
    - 18: Public Relations vs. Real Public Relations (6)
    - 14: Be a Change Agent: For PR Sake… Volunteer! (0)
    - 8: Best PR Twits – Week of Mar 27-April 2, 2011 (0)
    - 7: 51 Masterful Media Relations Tips for PR Pros (3)
    - 5: Old Media Digitization: Boon or Barrier for PR? (0)
    - 4: ‘Toxic Waste’ Gum Recall Leaves Bad Taste (0)
  - Mar (9)
    - 31: 10 New, Must-Have PR Smartphone Apps (3)
    - 29: How to Escape the Social Media Dogpile? (3)
    - 21: Best PR Twits – Week of Mar 13-19 2011 (0)
    - 17: PR Predicaments: 4 Trends for PR to Watch (1)
    - 16: Nightmare? No, Just Social Media Convulsions (2)
    - 14: PR & the State of the News Media 2011 (1)
    - 13: Bing: PR Fail Heard Round the World (1)
    - 6: Best PR Twits: Week of Feb 20-26 2011 (0)
    - 5: PR & Marketing: Preying on the Pitiful = PR Fails? (0)
  - Feb (7)
    - 27: Need a Social Media Blueprint for PR Pros? (1)
    - 24: Crisis Coach: Two Companies Get Recalls Right (2)
    - 22: Best PR Twits: Week of Feb 13-19 2011 (1)
    - 17: Media Training Tip: Always on the Record? (3)
    - 13: Best PR Twits: Week of Feb 6-12-2011 (0)
    - 10: Bad News Releases: 25 Press Release Turkeys (7)
    - 6: Best PR Twits: Week of Jan 30 – Feb 5 - 2011 (0)
  - Jan (10)
    - 31: Best PR Twits: Week of Jan 23-29-2011 (1)
    - 28: 38 Experts Share News Release Best Practices (2)
    - 26: Best PR Twits: Week of Jan 16-22-2011 (1)
    - 23: PR Spin? 12 Shiny New PR Tactics to Avoid (4)
    - 21: What’s Next? Two Critical PR Trends to Follow (1)
    - 19: 50 Expert Tips to Boost Your Blogging to Best (0)
    - 15: New Feature: Best PR Twits Jan 9-15-2011 (1)
    - 9: Julian Assange’s WikiLeaks PR Strategy (1)
    - 7: 50 Tips for Better Media Relations Results (2)
    - 5: New PR Smartphone App Will Transform PR (1)
- 2010 (59)
  - Dec (7)
    - 30: Friday Picks: 50 Best PR Bloggers of 2010 (17)
    - 23: “Old” Media Dominate Top 50 Websites? Why? (3)
    - 14: Crisis Coach: This Product Recall Was Nuts! (1)
    - 10: Social Media? Pause for Traditional PR Thought (2)
    - 6: Bad Press Releases: 20 Worst Headlines Ever (15)
    - 3: PR Pros: Liars, Defenders or Public Conscience? (5)
    - 1: 17 Fabulous Facebook Strategies for PR Pros (1)
  - Nov (10)
    - 27: Bad Press Releases: Weight Loss News Losers (2)
    - 23: How to Find the Best PR Agency to Work for? (1)
    - 19: New Business? Not With This Global PR Firm! (11)
    - 17: Who Are Your PR Influencers Today, Tomorrow? (0)
    - 15: Crisis PR Coach: Bravo Farms Cheese Recall (1)
    - 11: PR Fail: ‘Cooks Source’ Stirs Up Crisis PR Broth (1)
    - 10: Future of PR? 99 Super Tips to Take You ‘Social’ (2)
    - 7: 36 More Terrific Twitter Tips for PR Pros (1)
    - 5: Bad Press Releases: BS + Bafflegab = PR Fail (2)
    - 4: Crisis Coach: Good Earth Tea Recall Recovers (3)
  - Oct (11)
    - 30: My Big Fat List of 45 PR Job Search Resources (4)
    - 27: Crisis Coach: Marie Claire Stumbling Badly (2)
    - 26: 52 Holidays PR WILL Want to Celebrate! (1)
    - 23: Bad Press Releases: Marketing, Not News (0)
    - 19: Crisis Coach: Pictsweet Frozen Vegetable Recall (1)
    - 15: Friday PR Picks: 21 Secrets of PR Writing (1)
    - 12: Chilean Miners: Will Media Training Help? (1)
    - 8: Mind the Gap: PR When Things Go Bad (0)
    - 7: Friday PR Picks: News Releases - A Gothic Tale (0)
    - 6: What's Shift from Print to Pixels Mean for PR? (0)
    - 1: Distrust in Media Grows: What's PR to Do? (2)
  - Sep (10)
    - 28: Blogged Down? 80 Extraordinary Blog Tips to Go (1)
    - 25: Elmo Loves "Sexy" Katy Perry: A PR Ploy? (1)
    - 24: Friday PR Picks: 32 Twitter Tips for PR Pros (2)
    - 22: "Brave News Worlds" A Game-Changer for PR? (2)
    - 18: A Purple Haze of PR Inspiration (1)
    - 17: Friday PR Picks: No Crisis in Crisis PR? (3)
    - 15: B-M Gap Analysis Offers Valuable PR Insight (0)
    - 13: Social Media’s Big Impact on Investor Relations (3)
    - 10: Friday PR Picks: Media Relations Tips (0)
    - 4: Is Latest Oil Rig Crisis Another PR Disaster? (0)
  - Aug (6)
    - 29: Friday PR Picks: Catching Up on the Best (2)
    - 25: 16 Bad Words & Phrases to Banish from PR (4)
    - 23: Does Your Online Newsroom Deliver the News? (3)
    - 17: News Release Was Not Ready for Prime Time (5)
    - 16: PR Job Hunting? 10 Tips to Help You Win (2)
    - 6: How Can Tiger Woods Restore His Reputation? (1)
  - Jul (6)
    - 30: Is PR a Cure-all in Every Major Crisis? (8)
    - 23: Public Relations: Shades of Grey Get Results (1)
    - 16: Friday PR Picks: 15 PR Jokes to Get You Started (4)
    - 12: Five Qs I Ask to Find Top PR Talent (0)
    - 9: PR Business: It's About Time Management (0)
    - 3: Friday PR Picks: Top Google News Sites? (0)
  - Jun (6)
    - 30: Overused Buzzwords Strangle the Real News (0)
    - 25: Friday PR Picks: Study: Consumers Trust Twitter (0)
    - 18: Media Training: Why Do Bad Interviews Happen? (0)
    - 11: Friday PR Picks: BP Struggles to Stay Ahead (0)
    - 7: Newsknife Starts Rating Journalists (2)
    - 2: 2010 PR Job Market Perking Up (0)
  - Jan (3)
    - 29: Friday PR Picks: PR blocks flow of information? (0)
    - 6: What Were the Most Trusted News Sources? (0)
    - 4: This Just In... The PR Coach Blog (0)

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