Media Relations & Publicity
Nothing like a cover story in The New York Times or a feature story on CNN during prime time. So here’s some great media relations and publicity tips to help you get from here to there….
Learn the art of effective media relations and get the best publicity tips and resources to help you get the best media coverage possible. Get media pitching tips, enhance your blogger relations, and learn how to write tip sheets, press releases, media kits and lots more.
Sites with a W are PR Coach “winners.” Note, some files are PDFs or videos and may require patience while downloading.
PRoactive: The Public Relations Job Hunter’s Guide
Seriously looking for a PR job? Get PRoactive – the new book loaded with valuable strategies & practical tips on search tools, social networking, public relations resumes & portfolios, best PR jobs websites, much more.
#1 Pet Peeve of Journalists
Pet peeve? Calling and not knowing the story. Do your homework.
3 Easy Ways to Guarantee Bad Media Coverage
Avoid these media relations gaffes at all costs.
3 No-No’s When You Pitch the Media by Email
Jon Greer suggests three essential tips to help you get to 1st base in your media pitching.
3 Ways to Publicize Without a Publicist
Good do-it-yourself publicity tips.
4 Ways to Get Your E-Mail Pitch Ignored by News Reporters
How to pitch by email and win.
5 Changes in Journalism and What They Mean for Public Relations
These trends will impact how media relations gets results. From Fresh Ideas.
5 Dos & Don’ts For Getting Blog Coverage
Pitched properly, bloggers offer great possibilities for coverage.
5 Elements of a Good Story
The five elements are: passion; protagonist; antagonist; awareness; and transformation. Simple, right?
5 Reasons Why the Media Thinks You’re Boring
Useful media relations reminders.
5 Steps to Write an Irresistible Tip Sheet
A tip sheet with flair, substance and spark will get you results. Here’s how.
5 Tips for Pitching Local TV News Station [Video 3:38]
Former TV assignment editor Seth Odell gives five valuable tips to get stories on local TV. W
5 Tips to Getting Booked on Oprah
Susan Harrow offers solid tips on pitching the Oprah show, or any other media show for that matter.
5 Ways for Small Companies to Better Engage Reporters
Here are five very practical, valuable tips for better media relations results.
6 simple and effective tips for pitching the media
Six ways to get better media pitching results.
6 Ways to Ruin Your Chances of Getting Free Publicity
Practical media relations tips to get it right.
7 Tips to Get More Mileage Out of Your Publicity
Included: reprints; websites; ezine promotion; email existing clients; repitching; internal PR; and much more.
8 Best Practices for Pitching Your Story to a Blogger
Here’s how to get bloggers interested in your story the right way.
8 Tips for Conducting Effective Interviews with Bloggers
Eight practical tips for better blogger interviews from Srinivas Rao.
8 Tips to Get Your Business Book Published
David Meerman Scott has solid advice for business book authors.
9 Ways Companies Completely Blow Press Opportunities
Here’s how to lose media interview opportunities. W
10 Dead or Dying PR Tactics
Here are 10 bad PR tactics you must avoid from Steve Mullen.
10 Easy Things You Can Do Right Now to Get Publicity
Susan Young helps you jumpstart your publicity plan.
10 Facebook Pages Every Journalist Should Follow
Helpful pages for PR to follow too.
10 Media Pitching Tips for New Entrepreneurs
Catch these basic media pitching tips from PRWeb.
10 PR Trends That Are Always In Vogue
Some things never changes writes Susan Young, especially when it comes to media relations. W
10 Press Release Alternatives
Heather Whaling serves up 10 excellent options for media relations when a press release is not enough. W
10 Reasons Media Relations Will Get Easier in 2010
Jeremy Porter has a thoughtful post on media relations trends, social media and PR tools. W
10 Tips for Writing Your Story
These simple before/after guidelines will pay dividends in coverage, from Network for Good.
10 Ways Tablets Will Impact PR
PR 2.0 trend to watch.
10 Ways to Make a Publicity Plan for the New Year
Ten smart publicity planning ideas that will deliver results.
11 Steps to Successful Media Coverage
Social Change Media provides 11 tips for better media relations and public relations coverage results.
12 Tips on Approaching Bloggers
David Spark offers basic blogging pitch tips.
13 Tips for Pitching Your Story
Pitching your story to the media is an art. Learn how.
Take a look at Marcia Yudkin’s terrific news release writing self-study course. Highly recommended! Marcia’s Makeovers: 24 Press Releases Transformed from So-So to Sizzling
Stuff Journalists Like looks at the under-appreciated photojournalists who do some of the news’ best and most compelling journalism.
14 Free Resources for Building a Media List
Jeremy Porter shares 14 excellent, free resources to help you build your own media lists. W
20/20 Tips for Building Strong Media Relationships
20 media dos and 20 media don’ts from Lovell PR.
24 tips for journalistic productivity
These tips work for PR too.
27 Hooks for Book Chapters, Articles and Blogs
Superb PR tips for media relations pros. W
51 Masterful Media Relations Tips for PR Pros
The PR Coach shares 10 of his favorite media pitching tips plus 51 expert links. W
101 Tips for Becoming a Rockstar with the Media
101 useful media relations tips.
20,000 Ducks: Visuals are a Key Ingredient for Event PR
Adam Singer shares a case study with an important lesson about vital visuals.
AAA Checklist for Easy and Effective Press
David Givens shows how to make science come alive with these very practical media relations tips.
A Bad Pitch Has a Real (Bad) Impact
Some keep learning how not to pitch the media the hard way.
A Blackbelt in Public Relations [Video 2:13]
Follow the news and be quick to respond if you can add to a story or trend says Jeff Crilley. W
A Brief Tale of an Unsolicited, Off-Topic, Embargoed Pitch
The ins and outs of embargoes, media and blogger relations from Shel Holtz.
Learn how to launch a powerful, effective online PR program using guerrilla tactics from Marcia Yudkin’s report Powerful, Painless Online Publicity.
A Journalist’s Tips for Pitching Story Ideas About Your Business
Mark Macias shares tips on getting your business in the news.
A mouse, a librarian, storytelling and great PR
A public relations mouse tale results in great media coverage. W
A New Approach to Media Training and Fielding Difficult Questions
Ed Schiller offers tips and says the proper way to handle a media interview is to be yourself and to directly answer the questions you are asked.
A Roll of Nickels and a Phone Booth: Anybody Can Do PR!
Bruce Marcus’ editorial shows just how bad things are for editors who see waste, irrelevancy and poor research as they get bombarded by bottom feeders in the PR industry. Any wonder the media are cynical? Read and learn. W
A Veteran’s Tips for Surviving the Media
20 excellent tips from experience and elaborated upon by Rick Amme.
An Exploratory Study of Global Media Relations Practices
Interesting look at media relations transparency.
An Interview Is Not a Conversation
Sage advice. Learn why.
Anatomy of a Great PR Pitch
Good example of smart blog pitching.
Anatomy of a Press Conference [Video 4:59]
How can you make a news conference newsworthy from Amy Shaw. She talks about integrating social media tools as well. W
Answer the &$%#* Question
Trudy Leiberman’s CJR article looks in depth at the conflict between media training and journalism.
Anybody Can Send Out a Press Release
No substitute for media relationships writes Drew Kerr.
Are Exclusives a Good Idea? In a Word: No
Not usually a good media relations tactic.
Arts Writer Sends 1,400-Word Email on How to Communicate Efficiently
Pitching media? These tips will help you get better results.
Jim Lichtenstein created this resource that journalists can use to find stories and do research on the internet. Works for PR folks too! Includes new archives, practical tools for journalists, media links and much more. W
Associated Press: How to Pitch a Story to AP [Video 2:11]
AP editors talk about how reporters (and PR people) should best to pitch to AP. W
Learn how to launch a powerful, effective online PR program using guerrilla tactics from Marcia Yudkin’s report Powerful, Painless Online Publicity.
At Long Last: What Journalists Want from PR People
Silicon Valley Business Journal’s Bernie Silver says know your target newspapers, can the jargon, don’t spam, make calls brief if necessary, know deadline and make sure it’s news.
At Show Time Editorial Abuse Gets Easier With Email
Are you abusing your media relationships? Andy Marken points out some bad practices.
Athletes Need to Focus Messages Too
According to Rick Amme, athletes should follow his practical media training principles to take better advantage of their moments in the media sun.
Attention PR People: Here’s How to Pitch a Writer
Nine tips from Mitch Joel to help you pitch media better.
Axioms for Effective Media Interviews: Part 1
Ed Schiller’s two-part axiom series provides valuable interview tips for success.
Bad Pitch Blog
The blog that tells all about bad pitches by PR people who should know better. W
Bad Pitches Go Grassroots
Looking inside bad media relations practices.
Be a Great Talk Show Guest
Eight tips that made Fire Captain Bob a great interview.
Be a Star: 8 tips to make the most out of your TV appearance
Susan Harrow offers up a TV publicity success story.
Best Practices Primer – Media Relations
Step-by-step guide for essential issues and best practices in media relations, including new technology, strategic planning and measurement. W
Better PR Tactics for Today’s Media
Davina Brewer offers some dead PR tactics and some poised for a comeback.
Blacklisting and Representing
PR Fuel article looks at FOX News Channel’s questionable blacklisting of journalists. Interesting reading.
Blogger Outreach vs. Media Relations
Are they different or the same? Your reporter has the answers.
Blogger Relations Misconceptions
Here are some smart blogger pitching tips from BurrellesLuce.
Bloggers or Press, Who Should You Pitch?
On the other PR hand, why not both?
Blogs Are the New Trade Press
Greg Jarboe looks at the demise of trade press and the emergence and importance of blogs. W
Building a Media-Friendly Press Room
Internet publicist Eric Ward tells how to create a great press room on your website for better media coverage.
Can’t We All Just Get Along? – Good Reporters Keep PR Contacts Close
Media relations cuts both ways.
Care and Feeding of the Press
The Internet Press Guild’s Esther Schindler provides a comprehensive guide to media relations. W
Choosing the Right Spokesperson: Part 1 – Dispelling the Myths
Ed Schiller shows how relying too heavily on the experts to give media interviews may mean that your story may not be told in time or with the attention needed to ensure that it gets fair coverage.
Choosing the Right Spokesperson: Part 2 – The Prime Media Contact
Skill and availability are two keys to successful media interviews Ed Schiller says. He’s right.
Community Media Workshop
For those in non-profit work this site is valuable, though geared toward the Chicago area.
This is Fairness & Accuracy in Reporting’s (FAIR) weekly radio program that exposes and highlights bias and inaccurate news, censored news, racism, sexism, homophobia, corporate influence, gaffes and goofs by leading pundits, and more.
Courting the Press: The Do’s and Don’ts of Trade Show Press Materials
How to get the best results from your trade shows by working closely with the trade media from Andy Marken.
Create a Media Bio
Book publicist Annie Jennings has a few practical articles including tips on how to create your own media-friendly bio.
Creating a Target Media List
Create a target media list before you approach the media. The effort you take to do this now will save you time, money and energy and ensure the best results.
Creating, leaving an impression in today’s fast-paced media
Excellent tips for better media relations in a social media world. W
Dating Advice for PR Pros
Jeremy Porter’s excellent media relations advice. W
Dealing With the Press: No matter what I say they get it wrong
Understand the process and follow basics: be well briefed, anticipate questions, prepare notes, rehearse and list key points in priority.
Dear PR Flack
The tag line says it all: “bloggers point and laugh at bad pitches.” W
Designing Websites to Maximize Press Relations
Usability guru Jakob Nielsen’s research showed only 60% of media could fin the PR contact at 20 sites surveyed. The rest of the report highlights key ways to meet the needs of the media more effectively. W
Developing Relationships With Reporters
Some useful bridge building tips and a checklist for the perfect pitch from The SPIN Project.
Does My Company Really Need a Media Kit?
In a word No. Not in today’s digital world. Links would be smart.
Does Size Matter?
When you’re talking media lists, size matters.
Don’t Call Us
We’ll call you dot-com publicists if we ever want to use your silly story ideas, writes Janelle Brown in Salon. If you’re in PR, your ears should be burning at the incredible shallowness of being in public relations.
Don’t Pitch, Connect. News Discovery and the New PR
Valuable media insight on news and connecting with great content by Valeria Maltoni. W
Don’t Take the TV Talk Show Bait
Many experts, including CEO’s, still fall into TV talk show interviewer’s traps. Here’s what to watch for in a very useful piece. W
Dump the ‘Pitch,’ Find Your Story!
Media relations pros: What’s your story?
Eight Tips to Pitch Media Better on Twitter
These tips will get you pitching media better on Twitter.
Embracing Original Content
Will PR people pitch Yahoo, AOL and Google news in future? W
Everything You Always Wanted to Know About PR
Leslie Brokaw’s feature article from Inc.com explores the may facets of PR and how CEO’s and business owners should take charge of their own PR.
Everything You Ever Wanted to Know About the Media (but were afraid to ask)
This tongue -in-cheek report from PR Fuel explores the relationship between reporter and publicist.
Example of a Great PR Pitch
Chris Brogan shares what he liked in a recent pitch.
Failing Pitch: How a PR Firm Can Derail Exposure
The moral of this story is: be available!
Fairness and Accuracy in Reporting (FAIR)
FAIR acts as a media watchdog. Find features and articles in their magazine and radio broadcasts.
Feeling low? Don’t blame Blue Monday
Publicity stunts: bullshit is a slippery slope.
Fifteen Ways to Use Twitter to Build an Army of Adoring Journalists
Useful media relations tips on using Twitter from Gini Dietrich. W
A vast archive of published articles you can search for free. Constantly updated, it contains articles dating back to 1998 from more than 300 magazines and journals. W
Finding Nemo: PR Professionals
Rich Becker shares six tips on what it takes to be a good PR pro and even better, 10 things that make a good news story.
Five Factors that Drive News Decisions
Knowing these five news values will help you pitch the media better.
Five Reasons Journalists Don’t Care About You
Check out these tips from 10 Yetis to become more relevant and worth interviewing. W
Five Steps to Get on a Talk Show
Practical media relations advice and talk show tips.
Follow These Guidelines to Become and Expert Source for Your Company
Seeding your expertise is more productive than shot-gunning.
Following Up on News Releases: When and How
A properly formatted follow-up is appropriate in very few circumstances. If you story meets those criteria, here are a few tips.
For Good Media Relations, Treat Reporters Like Customers
Know their needs, advertise your products, give good service, offer specials, and keep in touch from Writing That Works.
Free Press Release Distribution Roundup
Mickie Kennedy of eReleases takes a look at the more reliable of the free news release distribution services. W
Gabrielle Giffords: When the Media Blows It
Brad Phillips shows how to respond when media makes a mistake in a breaking story.
Get Publicity By Conducting Surveys
Surveys can be a gold mine for publicity writes Dan Janal.
Getting Booked on the BIG Shows – Segment Sheets
Ink Tree has a helpful tip to help you get on TV and radio using “segment sheets.” W
Getting Your Message to the Media
Social Change Media highlights the importance of TV in media relations.
Give Them What They Need
Pictures, events, and facts and statistics provide credibility according to Social Change Media.
Good News, Bad News
Does bad publicity really hurt? Ask the Gap.
Handling the Media
This thorough media relations guide was developed by Civicus. Includes many practical interview tips, how-tos and much more.
Help A Reporter Out
HARO is a free service where reporters request help from PR and other people with stories they are writing. A great idea when used intelligently! W
Hook Editors With Strong Openings
Useful and to the point, Karen Baxter’s PR Fuel tips are good ones.
How Do I Create An Interesting Press Release?
Inc.com mentor Lisa Buksbaum guides you through the process of creating a compelling press release.
How Do You Pitch a Multimedia Journalist? [Video 2:51]
Kevin Allen, multimedia journalist with the Chicago Sun-Times tells MyRaganTV what he looks for in a PR pitch. W
How Do Journalists View Follow Up Phone Calls?
Most want the pitch by email and 71% are OK with a call if it’s relevant. Surprising, thoughtful article from Jeremy Porter. W
How Editors Choose the News
Communications toolkit from IMPACS is excellent with what makes news, preparing a spokesperson, pre-interview checklist and more. W
How Not to Do Public Relations
Journalist Brian Foy rants about poor PR practices by a software firm.
How to Appear Live on TV from Anywhere for Free
Great tips on using Skype for interviews.
How to Attract Media Attention
Gaining positive media coverage is no small accomplishment; it can be gold, especially for small to medium sized businesses.
How to Be Worth a Journalist’s Time
EVOK suggests 10 ways to be a good media resource.
How to Beat the Media in the Climate Street Fight
You CAN correct the record with the media.
How to Build an Effective Media List That Generates Coverage for You
Practical tips to build a solid media list.
How to Build a Successful Media Relationship – Getting Back to Basics
Great media relationships = great media results.
How to Build Long-term Relationships With the Media
Four solid strategies for better media relations.
How to Communicate With Journalists
Calling to report bias in TV news or dashing off an angry letter to the editor? Check FAIR’s advice on communicating with journalists by letters to the editor, op-eds, and meetings with editorial boards or news management.
How to Create a Pitch Letter to Get On TV or Radio Shows
Pitch letters are used when you want to get on TV shows or radio shows. Here’s how they differ from a media release.
How to Deal With the Press
Be honest; don’t duck; speak plainly; get bad news out fast; and tell the truth. Best ways to win says Rick Griffin.
How to Drum Up Good PR [Video 4:09]
Jeff Burdick of ComEd discusses how to offset a barrage of negative news with proactive communication. W
How to End a News Conference
Not easy but these tips will help you wrap up a news conference positively.
How to Get News Out of Nothing
Some creative and practical ways to find irresistible news in the hotel industry.
How to Get Press: 10 Ways to Keep the Ink Flowing
10 tips to top up the media pitching gas tank.
How to Get Small Biz Publicity [Video 2:24]
Roger Pierce provides publicity tips for small business. W
How to Get the Press On Your Side
A long list of press tips to guide you in successful media relations.
How to Give the Perfect Pitch With David Viggiano [Video 5:15]
FOX TV entertainment reporter discusses how to pitch a TV reporter on MyRaganTV. W
How to Handle Bad Press
PR Fail illustrates the results of poor media relations.
How to Hold a Press Conference
Practical tips on planning and holding a successful news conference.
How to Pitch
Bonnie Harris is an expert at media relations. She shares more than a dozen “how to pitch” articles including TV, radio, print. W W
How to Pitch a Publicist
This post makes sense after reading.
How to Pitch Food Bloggers
Great tips on how to find and pitch food bloggers well.
How to Pitch a TV talk show
Solid TV pitching tips from Bonnie Harris.
How to Pitch NY Times’ David Pogue [Video: 4:46]
Tech columnist David Pogue offers heartfelt, superb advice on how to pitch media. Thanks to Ragan Videos. W
How to Pitch Reporters On “Help A Reporter Out”
Here are some helpful tips on pitching reporters for results on HARO from PR Daily.
How to Pitch the Associated Press [Video: 2:11]
Two AP editors explain how best to pitch a story in a YouTube video. W
How to Pitch “the Foodies”
Got a food story. Learn the best ways to pitch food writers.
How To Pitch: The Wall Street Journal [Video 1:07]
WSJ reporter Lee Hawkins tells how to pitch the paper for media relations results.
How to Pitch Your News Story to The Wall Street Journal
Pitch The Wall Street Journal This Morning, a syndicated business and news show broadcast on 200 US radio stations. W
How to Prepare for Your News Release: The Critical Path
Ed Schiller gives top tips for best news releases.
How to Put Together a Press Kit
Everything old is new.
How to Stop Paying for Broadcast Media Clips and Get them Free
Practical tips and smart advice.
How to Use Editorial Calendars to Get PR
Editorial calendars are a great resource for researching media interests, pitching and increasing your odds of media coverage.
How to Use Press Releases to Get Free Publicity
Frugal marketer Shel Horowitz tells how to get media coverage on the cheap.
How to Work With the Media
Learn how to be an effective media spokesperson, interview tools and tactics, and even what to wear from APA Journals. Simple but comprehensive with avery good interview checklist. W
How to Write a Letter to the Editor
The Opinion page is one of the best-read and most influential sections of a newspaper. Learn how to craft an effective letter.
How to Write for Journalists and Make Their Jobs Easier
Just the basics to help you get better media coverage.
Ideas to Create News for Your Organization
A list of 32 ideas to generate news for your business.
If Your Pitch is Rejected, Can You Bring It to Another Reporter in the Same Section?
Excellent Q for media relations pros.
ImPRESSive Media Tip Sheets
Families USA provides a superb set of media tips for its advocates. W W
In a World of Online News, Burnout Starts Younger
Worth knowing when you’re pitching stories to online media.
Ingredients of the “Pitchwich”
Media pitching tips to help you get better results.
Integrating PR: How Media Relations Has Changed
Rich Becker looks at how social media makes media relations different today.
It’s a Conversation While the Camera Eavesdrops
Winning with the media is an art according to author Clarence Jones. In this chapter, he tells how to handle broadcast interviews effectively.
It’s Just a Phone
How to pitch reporters by phone.
Jeff Crilley’s Free PR Tip – Feeding Frenzies [Video 1:59]
Give the media what they’re hungry for and what’s hot today to get publicity. W
Journalists Are Not Gods, Nor Do They Live on Mt. Olympus
Savvy, practical media relations advice from HRB.
Journalists Find Some News Releases Useful
News releases are not dead yet if you do it right.
Journalists: How Can the PR Industry Communicate Better?
UK survey discovers what journalists need and want and the impact of the internet and online communications. Vital reading for PR people. W
Keep it Relevant
Relevance gets your news release read. Do your research and target carefully and considerately.
Knight News Release Workshop
Using this interactive tool, learn how to get better news coverage by writing more effective news releases. Superb resource. W
Know your story and you’re halfway there
How to find stories and pitch effectively from Tracey Gordon.
Land Your Features Story in the New York Post
Useful media relations tips.
Learn the Secrets of Print Interviewing
Learn five key tips to print interview success.
Learn the Secrets of Radio Interviewing
Learn three key tips to radio interview success.
Local News Reporter Reflects on Tweeting Murder Case
Interesting media relations, journalism issue.
Look far beyond your topic for publicity ideas
Some useful media relations, PR ideas from Joan Stewart.
Make Room for the Press On Your Website
Very useful tips on how to make your online newsroom a valuable tool for news media.
Make Your Press Materials User Friendly
User-friendly media materials get results.
Make Your Story Compelling to the Media
It’s the job of a public relations professional to support editors and reporters in arranging interviews and understanding a company’s products and services.
Making Your Biz Media Savvy
Following these practical tips will help you get coverage. W
Managing the Media: A Guide for Activists
Planning a peace demonstration or blockade? Learn how to manage media and the story in this very complete guide. W
Mastering the Interview
Practical interview guidelines from Karen Baxter that will help you do better in an interview.
Media Advocacy Action Pack
A complete set of tools to help you carry out a media relations campaign including news conferences, letters to the editor, op-eds, media tips and radio talk shows. W
Media Database Worksheet
This worksheet is very helpful, as is the entire news media resource guide from the Ohio Arts Council.
Media: Developing a Media Resource Inventory
Outlines how to put together a comprehensive list of all newspapers, radio stations, TV channels and contact persons appropriate to a community target audience.
Media Disasters Prove that PR Professionals are Needed
Media relations tips to have better interviews.
Media Interviews: Tips for Dealing With the Media
Dr. Darren Webber’s excellent presentation will help you be ready for the next interview.
Media is Changing, Is Your Approach? [Video: 3:36]
Here’s a look at how media channels are changing and how PR must change as well. W
Media Relations 2.0: What Journalists Really Want from PR
Fresh Ideas suggests how PR can best feed media’s hunger for content by providing just what media need. W
Media Relations Policy – City of Chula Vista
Very useful example of a media relations policy that clearly outlines roles and responsibility for the city. W
Media Relations Tip #14: Don’t Ask for Guaranteed Coverage
They didn’t really ask, did they? Jeeez.
Media Relations Tips for Landing a Television Placement
Practical advice on how to get a TV appearance.
Media Research Center
Bringing political balance to the nation’s news media and responsibility to entertainment media, MRC has grown into the nation’s largest and most resected conservative media watchdog.
Media Skills Guide for UTS Staff
Useful University of Technology Sydney guide for successful media interviews.
Media Tips – Television
15 TV interview essentials for Media Training Worldwide
GDRC provides an excellenttoolbox of over 25 resources on the dos and don’ts of working with the media. Includes checklists, tips and how-tos. W
Meet the Media
UCI media relations guide helps you deal with media for maximum results. Learn what to do when the media calls, how to handle interviews, rules for success and more.
Meet the Press: Tips for Your First Media Interview
Preparation, practice and presence of mind all will help your interview go smoothly.
Find out which journalists are on Twitter. Issue a one-line press release. Track media and muckrakers. Interesting service and resource. W
New Site Aims to Connect Reporters and Publicists
NewsBasis service should help PR and journalists.
News & Knowhow: Media Outreach
Here’s how one association made media coverage happen.
Get comprehensive bios on journalists for a fee. The better to help you prepare for a specific interview, check credentials or follow up more effectively.
News Conferences: How to Set Up the Room
More practical news set up tips from Ed Schiller.
News Cycles: Timing is Everything
If you know the news cycles from newspapers and TV to blogs, you can use them to get your story into the news. Learn how.
Search many area newspaper archives to help determine news release pick up and pay a fee only after you have found what you are looking for. Useful.
News Release Was Not Ready for Prime Time
Is this the worst news release you’ve ever seen? W
Off the Record
Watch out when you go off the record. You might not be says Al Rothstein.
One way to make journalists accountable: Fight Back Using the Journalistic Ethics Code
You can sometimes fight bad journalism and bias writes Jonathan Bernstein.
Online Newsrooms: A Necessity for Search and Social Content Strategy
Online newsrooms are a necessity as is great content. W
Online Newsrooms – Maximizing Media Opportunities
Just the basics for better media coverage.
Online Press Rooms That Perform
What to include in an effective online press room and other valuable advice.
Out of Time: Facing a PR Nightmare
Here’s how one association dealt with an investigative reporter.
People Are Talking in Press Releases, But Is Anyone Listening?
Six tips to help you improve your news release. W
Perfect Pitch: ABC Chicago’s Ben Bradley [Video 4:54]
ABC TV reporter Bradley tells MyRaganTV how to pitch him properly and what mistakes to avoid. W
Perfect Pitch: David Pogue of The New York Times [Video 5:37]
Technology columnist Pogue shares his thoughts on his perfect pitch. W
Perfect Pitch: Dina Bair [Video 5:42]
Learn how to pitch broadcast media from Bair, medical reporter and TV anchor at WGN on MyRaganTV. W
Perfect Pitch: NBC Chicago’s Alison Rosati [Video 5:08]
What PR pitches get opened and which get tossed? NBC 5 News anchor Rosati tells how to pitch TV. W
Perfect Pitch: Penelope Trunk [Video 4:05]
Brazen Careerist blogger and The Boston Globe columnist Trunk shares what it takes to get her attention. W
Perfect Pitch: Robert A George, The New York Post [Video 3:20]
The basics of pitching the paper perfectly from Robert A George. W
Pitch Perfect – Improving Your Chances of Earning Positive Media Coverage
Shawn Bannon shares an ex-TV producer’s top four tips on getting media interested in your story.
Pitching the Media in the Electronic Age
Ned Barnett offers a comprehensive guide to media pitching – what’s news, how/where to pitch and the seven deadly sins to watch out for. W
This free service helps journalists find expert sources and publicists and experts pitch media stories. Interviewees are rated by media. Worth exploring. W
Tried and true media relations tips from LVM Group.
PR: From the Newsroom Perspective
Henry Eason writes when you learn what newsrooms and reporters want and need, the rest gets easier.
PR in the Age of Layoffs and Transition – Welcome to the 3rd Ring of Hell
New media relations challenges as media transition.
PR People Getting Pushier With Bloggers Since the Recession
A sad comment on lack of skill, savvy and PR common sense when it comes to blogger relations from ProBlogger. W
Sometimes it’s better to go small to be more effective in media relations blogs Shel Holtz.
PR Stunt or the New Journalism?: The Titans of Public Relations are Going Direct to Viewers and Readers
Social media is opening up new media relations and publicity channels. W
Preparing for an Interview
Another good how-to from University of Michigan.
James Horton offers this helpful prep checklist.
Press Packets [Video 4:33]
What to do with press kits? Are they still useful? Some reporters want them, just know who and what they want says Mark Polisky. Lots of really good tips on MyRaganTV. W
Press tours: Five steps to better awareness
Try these five tactics to make your next press tour a success.
Pro PR Tip #155: Don’t Ask, Don’t Tell
Ask the media if they want to hear the pitch.
Pro PR Tips
Tech journalist Rafe Needleman blogs, rants and points out PR tips that most PR pros better pay attention to or suffer the consequences. W
Provide Good Spokespeople
Media stories are built around “talent.” They want well-known people who are going to say interesting and hopefully witty things.
PublicRelations Remains Focused on Media Relations
Thoughtful reflections on PR by Heather Yaxley. W
Public Relations: The Search for Serendipity?
Gartner analyst pitch fails and why.
Public Relations Toolkit
Rotary International provides PR resources and tips.
Publicity Stunt Hall of Fame
Think famous. Get famous. Learn from the 70 top publicity stunts that inspired us all. From Taylor Herring PR. W
Radio & TV Pitch Letter
Sample publisher pitch letter and bio are long but a good learning tool.
Find radio stations and contact info by country, state, or city. Includes weblinks and format.
Rawporter Wants To Make Us All (Paid) Broadcast Journalists
Interesting development in media relations.
Resolve to Get Positive Publicity [Video 1:25]
“Experts” are always in demand by media says Jeff Crilley. W
Respond to Media Facts and Opinions
Andy Gilman suggests best ways to respond to media when they are inaccurate, wrong or just outrageous.
Here’s a helpful checklist to measure media coverage results.
Reuters Foundation Reporters Handbook
Ever wondered how reporters work? This handbook is an excellent guide for reporters and it will help you learn to give them what they need for a story. W
Are you guilty of media robo-pitching? Pox on you!
Sample Letter to the Editor
Here’s a simple, effective letter to the editor from the Mayors Wellness Campaign (MWC). W
Sample News Release
A good example of a news release from MWC. W
A simple, effective op-ed article to use as a guide from MWC. W
Seeking Out Sources, Made Transparent on Twitter
Fascinating media view of AZ shooting. W
Seven PR Secrets for Getting on Talk Radio to Promote Your Book
Marsha Friedman offers 7 excellent radio promotion tips.
“She has beautiful eyes, and her hair smells like cinnamon”
Research: Are female anchors a news distraction?
Shortening the Pitch
Good media pitching reminder.
Should I Pay to Be on TV?
Here’s a disturbing media relations trend. Of course, the answer is “never.” W
Simply Stupendous Press Kits
Does your kit impress or perplex the media? Think substance.
Sing Like a Diva
Make media relations a top priority with these top notch media interview tips.
Six Rules of Media Etiquette
Enhance the value of your media interactions.
Six Things The Media Want From You
Smart media relations tips to follow.
Small Business PR Lessons from Chilean Miners
Media relations lessons learned from the Chilean mining disaster.
So, What Do Reporters Really Want from PR People?
Tracey Gordon shares four tips to get reporters onside.
Speak in Soundbites
Media coach Susan Harrow provides advice on how to get better audience reaction with soundbites.
Special Tips for Interviews With Print Reporters
Top tips for successful print interviews.
Special Tips for Interviews with Radio Reporters
Top tips for successful radio interviews.
Standard Operating Procedures for Working With the Media
Learn from the Environmental Protection Agency’s guidelines for media relations and outreach. W
Start Thinking Like a Reporter
Basic PR tip but useful.
Staying on TRAC: How to answer difficult questions in trying times
Win with the media by being truthful, responsive, appropriate and concise.
Stupid Press Release Spam
David Meerman Scott is angry about spam from PR people. He should be.
Suggesting Story Ideas to NPR
Love NPR? Here’s how to pitch story ideas.
Surprise Results: Most Reporters Don’t Want Social Media Pitches
Media relations, PR pros take note.
Talk About Burying The Lead!
Oops. Don’t bury the lead. Bad PR.
Talk Radio: Let Your Voice Be Heard
These practical radio tips will let you turn up the volume.
Talk Radio Shows: National and Regional
A useful list of national and regional talk shows for your PR planning.
Tell Your Story Confidently: Prepare for an Interview
An excellent set of media interview tips with a useful checklist. W
Tell Your Story Confidently: Understanding Reporters
Find out what motivates reporters and how to get them hooked on your story. Great tips. W
Tell Your Story Confidently: What You Must Do Immediately When a Crisis Hits
Ten excellent tips for managing a communications crisis. W
Ten Commandments of Book Media Relations
Useful media relations tips from Richard Laermer and Michael Prichinello.
Terrible Telephone Interviews Made Easy
Seven valuable tips on what to do when a reporter calls by Andy Goodman.
The 10 Commandments of Public Relations
Susan Young shares really useful media relations tips.
The 11 Things That Journalists Consider Newsworthy
Excellent media relations tips from Mr Media Training. W
The Essential Navigation Aid for PR Professionals
Here’s a brief guide to working with journalists courtesy of Vocus.
The Facebook PR Mess with 60 Minutes
Media relations insight: How not to do media relations “exclusives.” W
The Friday Five: Tips on Getting Covered in The Innovation Economy
The Boston Globe reporter Scott Kirsner offers valuable advice for those pitching him or any reporter with a story. W
The Imma Be (Making a Tenuous Link) Pitch
Media relations no-nos from Bad Pitch Blog.
The Media and PR: Mutual Admiration
Ben Silverman considers the two sides and finds much common ground.
The Power of Public Relations: A Basic Guide to Getting Noticed
Texas Commission on the Arts provides a useful, step-by-step guide to DIY PR and media relations.
The Ten Commandments of the PR World
Solid media relations tips.
The Two Critical Elements of the Perfect Media Pitch
If you know these two elements, your pitch will be successful.
The Virtual and Human Press Office Touch
The PR touch is important in the online newsroom.
“There be no Vapor”: A Lesson in Good Pitch Practice
The bad thing about vapor stories, writes Richard Laermer, is they rarely work and eventually no one cares about you when you have a real story. W
Think Like a Reporter for More PR Wins
Thinking like a reporter will help you pitch stories more effectively.
Tip Sheets are Great for Creating Publicity
On your next story pitch, try the versatile tip sheet. Done right, results usually follow says Kim Harrison.
Tips for Writing an Op-Ed
Op-eds are different in style and tone from journal articles and other forms of academic writing. Here are a few suggestions from U of Florida.
Tips to Leave Effective Voice Mails
Here’s how to leave an irresistible voice mail pitch.
Traditional Media is Getting More Important as Fewer People Read It
Shrinking but still important, traditional media remains influential, authoritative and now available in a click.
Use Social Networking to Effectively Build Media & PR Contacts
PR 2.0 and media relations how-to.
Using Letters to the Editor
Letters to the editor, used effectively can carry a lot of clout. Guy Bergstrom shows how.
Using Online Smarts to Become a Media Source
Helpful media relations tips and using online tactics for results.
Want Great PR? Find Your Company’s Unique Story
Keith Trivett shares ideas on how to find your unique story to attract media interest.
Want to Get on TV? Follow a Daily News Routine to Increase Your Chances
This advice will pay back in interview opportunities.
Want TV? Think Visually
To get TV, you need to paint visual pictures to pitch to story producers.
We can’t guarantee coverage, but we can try bloody hard to get it
Tips on how to improve your pitching results.
What You Do When They Don’t Write about Your Story
Hint. Add social media value.
What You Shouldn’t Do in Media Interviews
If you are honorable then you don’t need to use negotiating, deflecting, steering and zooming says media expert Ed Schiller.
When ‘Bite Me’ Is ‘Off the Record’
A look at the Rolling Stone article leading to General Stanley McChrystal’s resignation and lessons learned.
Who gets it first? How the Media/PR Game is Changing
The Boston Globe’s Scott Kirsner reflects on what PR pros need to do to be effective with reporters.
Why Do Some Publicists Lie?
Sage PR advice and answers.
Why Going “Off the Record” Is a Dumb Idea
What he said! Sage media relations advice from Brad Phillips. W
Why Journalists Make Mistakes & What We Can Do About Them
Media hate corrections and Poynter Online look at how they correct the record.
Why You Need to Target Freelance Journalists with Your Press Releases
Freelance writers can get you great coverage if properly pitched. W
Why You Shouldn’t Answer Reporters’ Questions by Email
Not as effective as live!
Will SWAG Get Great PR For Your New Product?
Wrestling with the challenge of providing product to media for review.
Working With the Media – PETA
People for the Ethical Treatment of Animals offers a comprehensive set of basic, practical media tips. W
Yes, Virginia, Your E-Mail Pitches Do Still Make a Difference
80% of media prefer pitches by email and Keith Trivett shows how to do it right.