Future of PR? 99 Super Tips to Take You ‘Social’

by coach on November 10, 2010

Election night crowd, Wellington, 1931

How 'social' are you?

There’s no question the future of public relations is “social.” We’ve gathered our biggest tips list ever – 99 tips, tools and articles to help you bridge from traditional PR to savvy social media status.

This is the first of a five-part PR & Social Media series. Watch for follow ups on Social Media Crises, Online Influencers, Facebook and Social Media Monitoring. In fact, by the time you’ve finished reading these articles, you may even consider yourself a “guru.”

Adweek recently reported a RECMA research study showing that 12% or 17,400 of WPP Group’s global employees are digital specialists. The report also said digital contributed nearly 30% to the largest global agency’s revenue in the third quarter 2010. Other global holding companies reported similar growth.

The implications for public relations are clear. Social media and digital services continue to grow, the demand for talent and social media skills will increase and digital services revenue will be even larger in the future.

The 2009 Digital Readiness Report identifies which new media and social media communications skills are in demand with today’s hiring decision makers.

In a news release, study leader Eric Schwartzman says “the survey data also suggest that public relations and marketing professionals without new media and social media communications skills cannot, and will not, satisfy the requirements of today’s hiring decision makers.”

So what are PR pros supposed to do?

Those with traditional PR skills had better continue retooling and learning quickly. Agency management is scrambling to retrain existing staff and hire new talent with social media and digital expertise.

Students will need to capitalize on their instinctive knowledge of social media and ensure their training equips them well for the opportunities ahead. That’s also where the biggest PR job demand is.

The winners in this contest will be those public relations agencies and PR pros who adapt quickly and recognize the future is “social.” Even better, will be those who understand how to integrate traditional and new media skills!

We’ve gathered a terrific set of social media resources specifically for PR people to keep you going in the right direction. Browse to your heart’s content and let us know if you’d like to see similar resources in the future.

Download HubSpot’s free ebook, “How to Monitor Your Social Media Presence in 10 Minutes a Day

Author:  Jeff Domansky is Editor, The PR Coach

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Social Media & PR Tips & Resources

4 Corporate Communication Tips that Will Help Build Engaged Communities [Arik Hanson]
5 Business Lessons Social Media Advocates Must Learn Before They Can Earn Leadership Buy-In
[Smart Blogs]
5 Deadly Sins of Corporate Social Media Marketing
[TopRankBlog]
5 Must-Read PR and Social Media Enewsletters
[prTini]
5 Steps to Online Reputation Management
[Insignia Talks]
6 Resources to Help You Stay Current with Social Media
[CustomerThink]
10 Tactics to Boost Your Social Media PR Skills
[MediaBistro]
11 Twitter & Social Media Tools to Try in 2011
[CommsCorner]
19 Questions to Determine Corporate Social Media Readiness
[TopRankBlog]
22 Social Media Marketing Management Tools
[TopRankBlog]
30 MORE Examples of Corporate Social Media in Action
[Disruptology.com]
40 Tips On How to Be a Social Media Rockstar
[Jeff Bullas]
50 Ways to Use Social Media, Listed by Objective
[Web Strategist]
A Brief History of Social Media, Seen Through Five Years of Conversation
[Social Signal]
A Quarter of Social Media Users Responsible for Most News Link Sharing
[New Statesman]
“AVE” is Not a Proxy for Measuring the ROI of Public Relations
[IPR]
Best Social PR Guides and Tips of 2010 (So Far)
[Webiquitty]
Beware! The Social Media Dog Strategy Mentality
[Diva Marketing Blog]Biggest Mistake Companies Make with Their Social Media Strategy? [Steve Farnsworth]
Bridging the Information Gap with Social Media
[Ted Nguyen USA]
C-Suite Adoption of Social Media on the Rise
[TechVibes]
CDC’s The Health Communicator’s Social Media Toolkit
[CDC]
CEOs Are Social Media No-Shows
[Forbes]
CNN Study States Social Media Top Channel for Sharing Content
[Fast Forward Blog]
Charlene Li on Using Social Media to Inspire Public Relations
[Mopwater PR]
ComMetrics Social Media Checklist: 12 Crucial Dos
[ComMetrics]
Creating a Corporate Social Communications Policy
[BurrellesLuce.com]
Directory of Social Media Monitoring Platforms & Tools
[Social Marketing Spotlight]
Does Social Media Give Us the “Trojan Horse” to Fix Corporate Communication
[Fast Company]
Does Your Social Media Strategy Include the Words “Social Media?”
[The Communications Blog]
Don’t be a Donkey Talking Social Media Metrics. Show Your C-Suite Real Business Impact
[The Buzz Bin]
Drinking Kool-Aid: Palms Resort Guzzles Klout
[Communications, Ink]
Eight Social Media Trends for 2011
[Spin Sucks]
Employee Expression on Social Media – Red Herring or Real Problem?
[Carol Rozwell]
Essential Online Public Relations and Marketing Skills
[iPressRoom]
Even Communicators Unsure How to Use Social Media
[Biz Journals]
Flock Finds Social Media Can Be Overwhelming to Majority of Consumers
[PR Inside]
Four Digital Skills PR Pros Should Have
[MediaBistro]
Four Good Examples of Social Media Campaigns
[Being Peter Kim]
Gawker Media Now Bigger than All Newspapers Online – Except One
[The AwlGiving Social Media Personality! [Ten Golden Rules]
Here’s to You, the Social Media Manager!
[CloudAve]
How Active Is Your Nonprofit Leader on Social Media?
[Through Nonprofit Eyes]
How Climate Activists are Warming to Social Media
[PBS]
How PR Pros Are Using Social Media for Real Results
[Mashable]
How to Create a Social Media Strategy in Ten Steps
[Connector]
How to Leverage Social Media for Public Relations Success
[HubSpot]
How to Make Your Business’s Social Media Presence More Personal
[Vesta Digital]
How to Make Your Client Successful: PR, Politics and Social Media
[Solo PR Pro]
How to Say Stupid Things About Social Media
[The Guardian]
In Sea of Social Tools, Voices, Strategic Messages are Critical
[AZ Biz.com]
Is the PR Industry Just Sleepwalking Between 9 and 5?
[David Henderson]
Jet Blue, Dunkin Donuts and Dove Social Media Update
[Jaffe Juice]
Kmart’s Teen Site is, Like, Totally Bogus
[KMart]
Money Among the Things PR Firms Need In Order to Own Social Media
[Media Bistro]
New Study Shows Social Media Sites Giving Newspapers a Run for Their Money
[IR Alert]
PR’s Use of Digital Media
[Conversation Agent]
People Spend More Than Half Their Day Consuming Media
[The Wrap]
Public Relations in the Age of Social Media
[Young Entrepreneur]
Reach Young Through Social Media, Says Vatican Expert
[CathNews]
See How They Did It: 104 Social Media Case Studies
[Conversation Agent]
Selling Social Media Strategy to Leadership with Charlene Li
[On the Record]
Seven Online PR Questions (and Answers)
[eConsultancy]
Six Keys to Success in Social Media
[Pro PR]
Social Media Are Easier Than You Think
[The New York Times]
Social Media Can Change the Corporate Culture
[Twist Image]
Social Media Case Studies: Integrating PR & Social Media
[PR Squared]
Social Media Marketing: 27 Awesome Stats, Soundbites and Slides
[Online Journalism]
Social Media Marketing Checklist
[Top Rank Blog]
Social Media: PR Asset or Distraction?
[Fresh Ideas]
Social Media Policy Resource Guide for Higher Ed
[.eduGuru]
Social Media Release Checklist
[DNA 13]
Social Media Strategies for Journalists
[Reportr.net]
Social Media Will Overtake Traditional Media as PR Tool in Next Two Years
[WebNewswire]
Ten Corporate Social Media Mistakes
[Forbes]
The 8 Wrong Questions PR Firms Are Asking About Social Media
[Convince & Convert]
The Communications Manifesto: “Public Engagement”
[MediaPost]
The Corporate Brand is Cramping My Personal Brand!
[Smart Blogs: Social Media]
The Don Draper Guide to Social Media Marketing
[Comms Corner]
The Future of Public Relations and Social Media
[Mashable]
The Future of Social Media Is Real
[Social Media Explorer]
The Need for Social Media AND PR
[Mark Evans Tech]
Think Social Media is a Waste of Time? Consider These Five Practical Benefits
[Small Biz Technology]
Top 150 Social Media Marketing Blogs: Sept ’10
[eCairn]
US Journalist Uses Twitter to Break 1,000-word Story Traditional Media Ignored
[Knight Insider]
What’s Next for PR in the Social Media Landscape?
[PR at Sunrise]
Where Social Media Resides
[The Flack]
Who Has Power in the PR Industry?
[PR 20/20]
Why PR and Social Media Don’t Mix – Qantas Culture
[Customer Think]
Why PR May Not Win the Social Media Agency Wars
[Social Media Explorer]
Why PRs Can be Better Link Builders than SEOs
[eConsultancy]
Why Your Company Needs a Social Media Policy and 14 Corporate Social Media Policy Examples
[Windmill Networking]
Why Your Social Media Marketing Campaigns Aren’t Working
[SitePro News]
Writing the Conversation: How Social Media is Redefining PR’s Content Creation
[PRSA]
You Are What You Publish, Post or Create
[B2C Marketing Insider]

Photo credit: National Library NZ

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