Ever wondered how to integrate Twitter into your PR strategy? What tools work best for external and internal communications? We’ve got more than 30 Twitter tips, a couple of great new tools and lots of resources to get you tweeting with the best.
So what are some of the ways to be a terrific tweeter? Minda Zetlin suggests you follow wisely, search effectively, time your tweets, use “Friday follows” and interact by retweeting.
Jonathan Bailey has practical suggestions for Twitter like reaching out to companies, asking or answering questions, following news, getting alerts and talking to people quickly and directly.
PR people are finding Twitter an important addition to their communications arsenal by using it to:
- search for and interact with journalists
How to Use Twitter for Media Relations
- find, subscribe to, share and follow news from media around the globe or just around the corner
The 100 Most Influential News Media Twitter Accounts
- build, nurture and communicate with communities
- monitor reputation, brands, products, competitors and news
- supplement internal communications Twitter Tips: Using Twitter for Internal PR
- enhance investor relations Social Media’s Big Impact on Investor Relations
- research and reach out to bloggers, social media and other important influencers.
Kathy Gill does a great job highlighting how PR is using Twitter in PR in the Age of Twitter and Erin Everhart even suggests that using Twitter may make you a better editor because you need to write so tightly for effective tweets.
There are hundreds of useful Twitter applications with new ones launched every month. Two recent additions caught our eye. Analyze Words looks at a recent selection of your tweets and suggests your emotional, social and thinking styles. Fun.
Twitter Sentiment lets you estimate “sentiment” for a brand, product or topic. Enter the search term and it brings up results coded as good or bad. A beta tool, but interesting.
One final tip to the burning question everyone has about Twitter: When is the Best Time to Tweet? Matthew Tommasi’s answers may surprise you!
How important is Twitter in your public relations toolkit? We’d enjoy hearing about your innovative uses and experiments. Just drop us a comment below or follow us on Twitter.
In addition to the 32 Twitter tips below, there are more than 250 additional Twitter tips and resources in the PR Library and another 520+ Social Media resources to pick from. So don’t wait. Get social!
Friday PR Picks
Public Relations & Twitter
4 Ways to Use Twitter to Support Your Blog [ProBlogger]
5 Secrets of Highly Effective Twitter Users [Inc Technology]
5 Ways Twitter Can Actually Be Useful… For Anyone [Blogging Tips]
8 Reasons Why Twitter Power Users Are Influential [Jeff Bullas]
9 Ways to Use Twitter Lists [StayonSearch.com]
10 Things You Didn’t Know About the New Twitter.com [Giga.com]
30 Predictions of the Future for Twitter [Jeff Bullas]
40 Useful Things You Can Share on Twitter Besides Blog Posts [Comms Corner]
42.5 Tips on how to Tweet for Business [The Drum]
50 Ways to Get More Twitter Followers [Gauher Chaudry]
A Guide to [UK] Newspapers on Twitter [Journalism.co.uk]
Analyze Words [AnalyzeWords.com]
Can Twitter Make You a Better Editor? [Journalistics]
Competitors on Twitter: Evaluate With Your Eyes Wide Open [Deirdre Breakenridge]
How to Get More Retweet Action on Twitter [TwiTip]
How to Use Twitter for Media Relations [Social Media Today]
How to Use Twitter to Find Customers [Search Engine People]
Is Twitter Worth My Time? [We Build Your Blog]
PR In the Age Of Twitter [WiredPen]
Social Media’s Big Impact on Investor Relations [The PR Coach]
The 100 Most Influential News Media Twitter Accounts [Journalism.co.uk]
Three Keys to Being a Subject Matter Expert on Twitter [Social Media Today]
Top 5 Most Indispensable Twitter Tools for Marketers [Social Media Examiner]
Twinterviews – Not Really the Future, Are They? [10 Yetis]
Twitter Sentiment [Twitter Sentiment]
Twitter Tips: Using Twitter for Internal PR [Wordstream Blog]
Twitter vs. News Releases – A Tired False Argument Revisited…and Still Wrong [Seat at the Table]
Twitter: Where the Influencers Are [Small Business Search Marketing]
Twitter 101: The 4 Tenets of Building A Twitter Following [SocialFresh.com]
Use Twitter Lists to Engage Your Community Members [Search Engine Journal]
What Can the New Multimedia Twitter Offer Journalists? [Journalism.co.uk]
When is the Best Time to Tweet? [Social Media Guide]
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