Fri SM & PR Picks: Content, Blogging, Humor

by PR Coach

Best Social Media & PR Picks

18 best SM & PR links & resources

This week’s 18 social media and PR picks are all about blogging, content marketing, social media and design with a bit of humor to carry you into the weekend.

HubSpot got things rolling with a great question on why the inverted pyramid we love so much in PR and journalism doesn’t really work so well and blogging. It pointed to research and offered alternative structures for blog posts.

Can PR lead and win the content marketing race? Lee Odden responds. Kate Finley reminds us traditional PR still delivers and Lorna Walkden suggests seven important areas to help manage your brand reputation online.

If you’re a writer, you must read Ben Richardson‘s ode to the copywriting legend, author and BBDO agency co-founder Bruce Barton. Impressive craft!

Sam McPherson offered really valuable insight into how Millennials are changing the face of marketing. It can be summed up two ways: engagement and impulsive. They have a preference for digital instead of traditional marketing interaction.

When it comes to growth and customer accountability, Jeanne Bliss says CEOs need to think about five important guerrilla metrics is.

Wishpond created a really impressive infographic on the State of Content Marketing in  2013. CEM asked four questions you should answer in your content marketing. Looking for ways to use Pinterest for your business content marketing? Sasha Zinevych suggests seven excellent strategies while Chris Taylor has five content types to kickstart your content marketing.

The Logo Lounge displayed 15 very interesting logo trends that will get your creative juices flowing. Splash Magazine explored the benefits of responsive website design and shared 55 examples of their work equally well on your desktop, tablet or smartphone. WPHub followed with a useful guide and 10 tips to choosing a WordPress theme.

Finally, we can never get enough humor here at The PR Coach. Just when you thought you’re a blogging superstar, Mars Dorian gobsmacks you in this very funny takedown. The Onion always delivers, especially in this national poll showing Americans are more sympathetic to the demise of Superman’s planet Krypton and they are the plight of Syrians. Yowza!

Ahhh. The weekend. Good reading!

Author: Jeff Domansky

Visuals: Jakob Nielsen                 

Friday Social Media & PR Picks

Public Relations, Blogging & Writing

4 Copywriting Tips From Bruce Barton [in Richardson]
Homage to the copywriting craft of advertising legend Bruce Barton.

Brand Reputation Management: Your Seven-Point Game Plan [MarketingProfs]
Valuable reputation protection strategies from Lorna Walkden.

How Public Relations & Communications Can Win the Content Marketing Race [Lee Odden]
Can PR lead and win the content marketing race.

Traditional Media Relations and Real Measurable Results [Spin Sucks]
Kate Finley reminds us media relations still delivers.

How websites are read by visitors

Readers read in “F-shape”

Why the Inverted Pyramid Doesn’t Work for Business Blogging [HubSpot]
This post will really get you thinking if you grew up in PR and journalism. Jakob Nielsen’s heat map shows website visitors read in an “F-shape.”.

Your 5 Step Approach to Business Blogging [Business 2 Community]
Helpful beginner business blogging tips.

Website Design Tips & Creativity

10 Things To Look For When Choosing a New WordPress Theme [WPHub]
If you’re looking for a new WordPress theme for your website or blog, these 10 tips will be invaluable.

55+ Twitter Bootstrap Templates – Want a Future Proof Website? [Splash Magazine]
Splash Magazine looks closely at the benefits of responsive website design.

Logo Design Trends 2013 [Logo Lounge]
How cool is this? 15 fun design trends.

PR Humor

Nation Currently More Sympathetic To Demise Of Planet Krypton Than Plight Of Syria [The Onion]
Enjoy another pungent, humorous sendup from The Onion.

Are you a blogging superstar?

Are you a blogging superstar?

The ultimate guide to becoming a blogging superstar [{grow}]
Mars Dorian shares a very funny “ultimate” guide to becoming a blogging rockstar.

Social & Content Marketing

5 Answers Every CEO Should Want to Know [CustomerThink]
Important, strategic questions for business growth.

7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest [Writtent]
How to use Pinterest for business marketing success.

How Millennials Are Changing the Face of Retail Shopping [Sam McPherson]
Valuable marketing insight and infographic.

Is Your Branded Content Intelligent? [Content Equals Money]
Four essential questions to answer in your content marketing. 

SEO for Small Business  [Social Media Today]
Basics that matter for small biz.

The State of Content Marketing 2013 [Wishpond]
Good read and stats in this Infographic.

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