Fri PR & SM Picks: Crisis, content, communication

by PR Coach on June 28, 2013

Best PR PicksHappy, Friday. This week’s Friday PR Picks and social media missives are loaded with crisis management, content marketing and communication insight.

Crisis? What crisis management?

It must be the start of summer because there was sure a lot of crisis communications going on. Jonathan Bernstein tells a fascinating and cautionary tale as a young intelligence officer. Marilyn Vinch looks at four key steps for HR teams during an organizational crisis.

Paula Deen’s travails over racist remarks continued to go viral. On the 15-Seconds blog, Bill Harlow wondered if Paula Deen’s reputation goose is cooked? Apparently, as Novo Nordisk suspended its partnership with Deen.

Clorox ends up in hot water over its baffling blog post on dads, showing once again why marketing sucks. Vancouver PR firm wins PR Daily award for crisis management for a veterinary hospital when a former employee is charged with bestiality. Brad Phillips looked in depth at Kickstarter’s sincere and very effective apology after mishandling one of its projects.

Jeff Domansky highlighted how massive flooding in Alberta led to a big online crisis challenge for Calgary Police. Its official police Twitter account was “jailed” (suspended) as spam for several hours from sharing critical disaster information with the public before Twitter realized its mistake. Chris Syme shared valuable online crisis tips, tools and tactics.

It was quite a week in the crisis communications department!

PR Tips & Tactics

PR Tips & Tactics

Public Relations Tips

Lots of really useful PR tips this week. Christopher Penn showed how PR agencies are becoming publishers too. Sarah Skerik tells us why the PR pitch is more valuable than ever and shows us how PR Newswire optimizes news releases.

Lou Hoffman relates why storytelling alone won’t advance business communications and shares three other stories about storytelling including Bill Gates. Brad Phillips suggested how to handle audience heckling.

In media news, newspaper editorial jobs dropped another 6.4% from 2011. 59% of Journalists worldwide use Twitter, up from 47% in 2012. Who knew? Thoughtful Rebecca Jarvis of CBS talks about the future of journalism.

Social media tips on content marketing & social strategies

The week brought a variety of valuable social media tips and several very interesting tools. Pam Dyer shared a beginners guide to content marketing along with a useful infographic. Greg Bardwell offered a valuable, comprehensive introduction to content marketing. Three Pinterest tourism content marketing case studies from Melissa Megginson provided inspiration.

In Canada, McDonald’s showed just how effective content marketing can be in issues management.  J P de Clerck highlighted research that shows how content marketing plays a critical role at every point in the purchase channel. And he reminded us that it’s about the peers, the people and avoiding babble. Ever wanted to measure your content curation success? Try this 10-point scorecard.

Blooki.st - a new online publishing tool

Sean Arturo’s Short Stories at Blooki.st

Over at AppStorm, Shaun Takenouchi reviewed Blooki.st, an intriguing online publishing tool with possibilities for blogging, storytelling and PR.

Lauren Rabaino says Vox Media has been telling the longform stories very successfully. Mark Coatney tells us which media companies are doing Tumblr right. How important are Instagram, Pinterest, YouTube, and video to your external communications? Online marketing increasingly will rely on images as the digital world evolves writes Tracy Dupree.

Hiring a social media consultant? 10 key Qs and valuable advice from Lyndon Wood. We needed this Facebook reality check from Jeff Gibbard. Bonnie Crater sent a memo to CEOs with tips on social media metrics and Chad Brooks had 7 Social Media Tips for CEOs. Danny Brown finished up saying when marketing sucks, we all suffer.

I hope this week’s PR and social media picks perked you up. If it’s a long weekend for you, get outside and enjoy it!

Author: Jeff Domansky

Visual: Blooki.st Short Stories by Sean Arturo Last

Friday Social Media & PR Picks

Crisis Communications

Anatomy of the Perfect Apology [Mr Media Training]
Brad Phillips shares a brilliant example of how Kickstarter made a sincere and effective apology.

Calgary Police Get Twitter Jail During Flood Crisis [The PR Coach]
The official police Twitter account gets “jailed” during a flood crisis, preventing it from delivering key disaster information to the public before Twitter restores it. Valuable crisis lessons.

Clorox ends up in hot water over blog post on dads [PR Daily]
Why marketing sucks!

Crisis Management in the Workplace and the Role of the HR Team [Marilyn Vinch]
Here’s a close look at the role of HR teams during an organizational crisis.

How to Use Social Media to Manage a Crisis [Chris Syme]
Valuable online crisis management tips.

My Intelligence Cover Was Blown by a Well-Intentioned Whistle-Blower [Jonathan Bernstein]
Jonathan Bernstein shares a fascinating personal insight about his early days as an intelligence officer.

Novo Nordisk Suspends Partnership With Paula Deen [Reality TV]
The latest business to wash its hands is pharmaceutical company Novo Nordisk.

Paula Deen’s Leftovers [15-Seconds Blog]
The former HGTV chef’s troubles got worse. Is her reputation goose cooked after her racist comments and less than sincere apologies?

PR firm reverses crisis for Canadian veterinary hospital [PR Daily]
Bestiality? Imagine the challenges in this impressive crisis PR award-winning case study.

Public Relations

59% of Journalists Worldwide Use Twitter, Up from 47% in 2012 [All Twitter]
Who knew?

Blooki.st Makes it Simple to Publish Your Book Online [AppStorm]
Intriguing online publishing tool with possibilities.

Clever Headline Writing, Bill Gates Masters Storytelling and “I Know the Band” [LouHoffman]
Lou Hoffman shares three other stories about storytelling including Bill Gates.

How Does PR Newswire Optimize Press Releases? [PR Newswire]
Smart news release SEO tips from Sarah Skerik.

Must You Condemn Inappropriate Audience Comments? [Mr Media Training]
Great question and tips.

Newspaper Editorial Jobs Suffer 6.4% Drop from 2011 [App Newser]
Ouch! Bloodletting continues.

Storytelling Alone Won’t Advance Business Communications [LouHoffman]
Experimenting and questioning the status quo are two important elements in better business storytelling

The PR agency of the future is a publisher [SHIFT Communications]
Christopher Penn talked about how PR agencies are becoming publishers too in the era of social media.

The PR Pitch: A Skill that Matters More than Ever [Beyond PR]
Great reminders and PR tips from Sarah Skerik.

What does the future of journalism look like? [Ragan.com]
Thoughtful Rebecca Jarvis of CBS answers.

Social Media Tips

3 Great Pinterest Tourism Marketing Accounts [Pin League]
Excellent Pinterest content marketing case studies.

7 Social Media Tips for CEOs [Business News Daily]
Chief Executive Twit? Chief Exec Pinner? Social matters for CEOs and leaders.

A Beginners Guide to Content Marketing [Social Media Today]
Pam Dyer offers basics tips for newcomers to content marketing.

Here’s Why We Stopped Wasting Time on Facebook [Social Media Today]
A Facebook reality check from Jeff Gibbard.

Houston, we have a B2B content marketing problem – or do we? [Content Marketing Experience]
J P de Clerk asked an important marketing question and showed how content marketing plays a critical role at every point in the purchase channel.

Message to CEOs: You Can Measure Your Marketing Now [Full Circle CRM]
Here’s how, Bonnie Crater says.

Questions to Ask When Hiring a Social Media Consultant [Social Media Explorer]
10 key Qs and valuable advice from Lyndon Wood.

Strategic images: How visuals can shape your branding [Ragan.com]
How important are Instagram, Pinterest, YouTube, and video to your external communications? Online marketing increasingly will rely on images as the digital world evolves, a study shows.

Measure Your Content Curation Success: 10 Question Scorecard [Content Marketing Institute]
Excellent tool for content marketing.

Media Companies Using Tumblr Right, According to Departing Media Evangelist [Ad Age]
Departing Tumblr exec Mark Coatney tells which media are effective with Tumblr.

The Problem with Marketing is It’s Full of Marketers [Danny Brown]
Too much hyperbole.

Three Questions Every Content Marketer Should Ask [Steam Feed]
A superb campaign by McDonald’s in Canada showed just how effective content marketing can be in issues management.

Top of Mind B2B Content Marketing: Why & How To, with an Example [B2B Content Engine]
Greg Bardwell shared a comprehensive intro to content marketing.

Vox Media: The Company That Did Beautiful Longform [10,000 Words]
Before The New York Times ‘Snow Fall, Lauren Rabaino says Vox Media has been telling the longform stories very successfully.