<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>The PR Coach</title>
	<atom:link href="http://www.theprcoach.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.theprcoach.com</link>
	<description>Public relations &#38; social PR tips, tools &#38; insight</description>
	<lastBuildDate>Wed, 19 Jun 2013 23:41:35 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Fri SM &amp; PR Picks: Content Marketing Bonus</title>
		<link>http://www.theprcoach.com/fri-sm-pr-picks-content-marketing-bonus/</link>
		<comments>http://www.theprcoach.com/fri-sm-pr-picks-content-marketing-bonus/#comments</comments>
		<pubDate>Sat, 15 Jun 2013 02:32:10 +0000</pubDate>
		<dc:creator>PR Coach</dc:creator>
				<category><![CDATA[Blogging & PR]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing PR]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Friday PR Picks]]></category>
		<category><![CDATA[Social Media & PR]]></category>

		<guid isPermaLink="false">http://www.theprcoach.com/?p=16214</guid>
		<description><![CDATA[It&#8217;s Friday and the best social media and PR picks are in. We&#8217;ve got a great lineup of irresistible highlights from the PR Coach Twitter feed. This week, it seemed to be all about content marketing. Everyone&#8217;s talking about it. So we&#8217;ve got a bonus &#8211; a special collection of ten of the best insights into [...]]]></description>
		<wfw:commentRss>http://www.theprcoach.com/fri-sm-pr-picks-content-marketing-bonus/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Future of Brand Journalism: Cute Cats or Catastrophe?</title>
		<link>http://www.theprcoach.com/future-of-brand-journalism-cute-cats-or-catastrophe/</link>
		<comments>http://www.theprcoach.com/future-of-brand-journalism-cute-cats-or-catastrophe/#comments</comments>
		<pubDate>Thu, 13 Jun 2013 00:51:23 +0000</pubDate>
		<dc:creator>PR Coach</dc:creator>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing PR]]></category>
		<category><![CDATA[Media Relations/Publicity]]></category>
		<category><![CDATA[Publicity & Promotion]]></category>
		<category><![CDATA[Journalism]]></category>
		<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Social Media & PR]]></category>

		<guid isPermaLink="false">http://www.theprcoach.com/?p=16202</guid>
		<description><![CDATA[The noise around brand journalism these days is deafening. Unfortunately, a lot of it is based on poor practices or wrong information.  We need to toss the marketing and get back to creating great content. As in irresistible content. Content that shares real news, tells stories, solves problems, informs, educates and connects with consumers. You [...]]]></description>
		<wfw:commentRss>http://www.theprcoach.com/future-of-brand-journalism-cute-cats-or-catastrophe/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Friday SM &amp; PR Tips &amp; Picks: We&#8217;re Back!</title>
		<link>http://www.theprcoach.com/friday-sm-pr-tips-picks-were-back/</link>
		<comments>http://www.theprcoach.com/friday-sm-pr-tips-picks-were-back/#comments</comments>
		<pubDate>Sat, 08 Jun 2013 04:00:10 +0000</pubDate>
		<dc:creator>PR Coach</dc:creator>
				<category><![CDATA[Curation]]></category>
		<category><![CDATA[Friday PR Picks]]></category>
		<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Social Media & PR]]></category>

		<guid isPermaLink="false">http://www.theprcoach.com/?p=16196</guid>
		<description><![CDATA[Blog readers and social media followers are funny. Sometimes they kick you in the pants. Other times they reward you with feedback, insight and amusement. It&#8217;s all good. Thanks to the encouragement of a couple of dozen of you (you know who you are), I&#8217;m resurrecting my Friday PR Picks posts. You may recall a [...]]]></description>
		<wfw:commentRss>http://www.theprcoach.com/friday-sm-pr-tips-picks-were-back/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why curation matters, enormously?</title>
		<link>http://www.theprcoach.com/why-curation-matters-enormously/</link>
		<comments>http://www.theprcoach.com/why-curation-matters-enormously/#comments</comments>
		<pubDate>Wed, 22 May 2013 22:44:11 +0000</pubDate>
		<dc:creator>PR Coach</dc:creator>
				<category><![CDATA[Curation]]></category>
		<category><![CDATA[Public Relations Profession]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[competitive intelligence]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[curation]]></category>
		<category><![CDATA[Social Media & PR]]></category>
		<category><![CDATA[Strategic PR]]></category>

		<guid isPermaLink="false">http://www.theprcoach.com/?p=16172</guid>
		<description><![CDATA[I have huge confidence in the future of curation. That&#8217;s because we have so much information coming at us in this digital era. The more &#8220;stuff&#8221; the internet and all the shiny new social media channels throw at us, the more we need brilliant curators. Without curators, we run the risk of information overload. There&#8217;s [...]]]></description>
		<wfw:commentRss>http://www.theprcoach.com/why-curation-matters-enormously/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bizarre Tale of Arizona Bistro&#8217;s Bad PR Grows</title>
		<link>http://www.theprcoach.com/bizarre-tale-of-arizona-bistro-bad-pr-grows/</link>
		<comments>http://www.theprcoach.com/bizarre-tale-of-arizona-bistro-bad-pr-grows/#comments</comments>
		<pubDate>Fri, 17 May 2013 03:32:26 +0000</pubDate>
		<dc:creator>PR Coach</dc:creator>
				<category><![CDATA[Bad PR...Bad]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Funny - PR Humor]]></category>
		<category><![CDATA[Media Relations/Publicity]]></category>
		<category><![CDATA[PR Fail]]></category>
		<category><![CDATA[PR Tips]]></category>
		<category><![CDATA[Publicity & Promotion]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Bad PR]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[Crisis PR]]></category>
		<category><![CDATA[News Releases]]></category>
		<category><![CDATA[PR Humor]]></category>
		<category><![CDATA[Social Media & PR]]></category>

		<guid isPermaLink="false">http://www.theprcoach.com/?p=16160</guid>
		<description><![CDATA[Earlier this week, I posted about the Facebook meltdown, trials and tribulations and bad PR of Amy’s Baking Company Bakery Boutique &#38; Bistro in Scottsdale. Arizona (Epic Facebook meltdown, PR fail or publicity ploy?). This un-reality show couldn&#8217;t get much stranger. It has more twists, turns and intrigue than a Shakespearean tragedy. Or maybe the [...]]]></description>
		<wfw:commentRss>http://www.theprcoach.com/bizarre-tale-of-arizona-bistro-bad-pr-grows/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Epic Facebook meltdown, PR fail or publicity ploy?</title>
		<link>http://www.theprcoach.com/epic-facebook-meltdown-pr-fail-or-publicity-ploy/</link>
		<comments>http://www.theprcoach.com/epic-facebook-meltdown-pr-fail-or-publicity-ploy/#comments</comments>
		<pubDate>Wed, 15 May 2013 00:46:33 +0000</pubDate>
		<dc:creator>PR Coach</dc:creator>
				<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Funny - PR Humor]]></category>
		<category><![CDATA[Media Relations/Publicity]]></category>
		<category><![CDATA[PR Fail]]></category>
		<category><![CDATA[Publicity & Promotion]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Bad PR]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[PR Humor]]></category>
		<category><![CDATA[Social Media & PR]]></category>

		<guid isPermaLink="false">http://www.theprcoach.com/?p=16132</guid>
		<description><![CDATA[You&#8217;re about to witness one of the biggest social media meltdowns and PR fails in the short recorded history of the Internet. The big question is was it a staged publicity stunt? It happened Monday on the Facebook page for Scottsdale, Arizona&#8217;s Amy&#8217;s Baking Company Bakery Boutique &#38; Bistro. I mean what&#8217;s with the restaurant [...]]]></description>
		<wfw:commentRss>http://www.theprcoach.com/epic-facebook-meltdown-pr-fail-or-publicity-ploy/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Mountain Dew&#8217;s Marketing Muckup, Painful PR</title>
		<link>http://www.theprcoach.com/mountain-dews-marketing-muckup-painful-pr/</link>
		<comments>http://www.theprcoach.com/mountain-dews-marketing-muckup-painful-pr/#comments</comments>
		<pubDate>Wed, 01 May 2013 22:41:38 +0000</pubDate>
		<dc:creator>PR Coach</dc:creator>
				<category><![CDATA[Bad PR...Bad]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Marketing PR]]></category>
		<category><![CDATA[PR Fail]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Bad PR]]></category>
		<category><![CDATA[Crisis Management]]></category>

		<guid isPermaLink="false">http://www.theprcoach.com/?p=16047</guid>
		<description><![CDATA[Sometimes you come across a PR fail that is so big, it&#8217;s hard to believe. Marketers at Mountain Dew (owned by PepsiCo) hit the bottom of the barrel when it comes to racism and disrespect to abused women everywhere with a new video spot. To see how bad this ad is, you need to watch [...]]]></description>
		<wfw:commentRss>http://www.theprcoach.com/mountain-dews-marketing-muckup-painful-pr/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>20 Offbeat Twitter Resources You Must Read</title>
		<link>http://www.theprcoach.com/20-offbeat-twitter-resources-you-must-read/</link>
		<comments>http://www.theprcoach.com/20-offbeat-twitter-resources-you-must-read/#comments</comments>
		<pubDate>Sun, 28 Apr 2013 20:59:24 +0000</pubDate>
		<dc:creator>PR Coach</dc:creator>
				<category><![CDATA[Funny - PR Humor]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[PR Humor]]></category>
		<category><![CDATA[Social Media & PR]]></category>

		<guid isPermaLink="false">http://www.theprcoach.com/?p=16027</guid>
		<description><![CDATA[Twitter is cool and it does so many things so very well. In a crisis it&#8217;s an important source for news, updates and tips. When you&#8217;re researching, it can be a vital source of information for PR and marketing. Looking for fun and entertainment? Look no further. Sex and politics? You&#8217;ll definitely find it here. [...]]]></description>
		<wfw:commentRss>http://www.theprcoach.com/20-offbeat-twitter-resources-you-must-read/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Qantas Reverts to Caveman Social Media Strategy</title>
		<link>http://www.theprcoach.com/qantas-reverts-to-caveman-social-media-strategy/</link>
		<comments>http://www.theprcoach.com/qantas-reverts-to-caveman-social-media-strategy/#comments</comments>
		<pubDate>Tue, 16 Apr 2013 19:53:30 +0000</pubDate>
		<dc:creator>PR Coach</dc:creator>
				<category><![CDATA[Bad PR...Bad]]></category>
		<category><![CDATA[Corporate Communications]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[PR Fail]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Bad PR]]></category>
		<category><![CDATA[PR Social Media]]></category>
		<category><![CDATA[Social Media & PR]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.theprcoach.com/?p=15960</guid>
		<description><![CDATA[News today from down under that Qantas Airways is closing its Twitter PR account. What are they thinking? This is like going back to the media relations days of the caveman. Australian marketing magazine mUmBrella reports Qantas will shutter its Twitter news account on April 19th. It expects it&#8217;s online newsroom to deliver the news. [...]]]></description>
		<wfw:commentRss>http://www.theprcoach.com/qantas-reverts-to-caveman-social-media-strategy/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Content Marketing: Sunny with a Chance of Burritos?</title>
		<link>http://www.theprcoach.com/content-marketing-sunny-with-a-chance-of-burritos/</link>
		<comments>http://www.theprcoach.com/content-marketing-sunny-with-a-chance-of-burritos/#comments</comments>
		<pubDate>Thu, 11 Apr 2013 01:48:23 +0000</pubDate>
		<dc:creator>PR Coach</dc:creator>
				<category><![CDATA[Bad PR...Bad]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing PR]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Bad PR]]></category>
		<category><![CDATA[Social Media & PR]]></category>
		<category><![CDATA[Strategic Public Relations]]></category>

		<guid isPermaLink="false">http://www.theprcoach.com/?p=15944</guid>
		<description><![CDATA[Who said content marketing isn&#8217;t fun? A recent Adweek story looked at three companies, including Taco Bell, who are buying real-time, mobile ads based on the weather. Twitter and The Weather Channel were quick to recognize the growing revenue possibilities in mobile marketing. They announced a deal to create custom content based on the weather [...]]]></description>
		<wfw:commentRss>http://www.theprcoach.com/content-marketing-sunny-with-a-chance-of-burritos/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

<!-- Performance optimized by W3 Total Cache. Learn more: http://www.w3-edge.com/wordpress-plugins/

Database Caching 11/13 queries in 0.049 seconds using disk
Object Caching 1214/1214 objects using disk

 Served from: www.theprcoach.com @ 2013-06-19 22:38:11 by W3 Total Cache -->