Doh! The PR definition you can’t resist…

by PR Coach

64-year old Scotch whiskey

64-year-old, $460,000 Macallan Scotch whiskey

When we last left you, you were chewing over PRSA’s final three choices for the new public relations definition of the millennium.

I have an alternate PR definition you can’t resist!

I know. I know. I just blogged about PRSA and my disappointment. Judging by my inbox, the proposed definitions were giving you indigestion too.

Pass the Milk of Magnesia or better yet a tumbler of 64-year old Macallan Scotch whiskey ($460,000 a bottle) while I give those definitions to you again:

  1. Public relations is the management function of researching, communicating and collaborating with publics to build mutually beneficial relationships.
  2. Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
  3. Public relations is the strategic process of engagement between organizations and publics to achieve mutual understanding and realize goals.

Passion? Nope. Clarity? Clear as mud. Friendly? Cough! Memorable? Something about functions, process, publics and … oh I forget the rest.

At the risk of saying it again, let me quote my mentor Homer Simpson: “Blechhhhhh!”

It seems we’re now all getting mad as hell and we’re not going to take it any more!

Homer and I have taken it upon ourselves  to serve up a much more palatable, alternative definition of public relations. It’s jargon-free, vegan-friendly, low-calorie, contains bio-proteins, is environmentally neutral and no small children or animals were harmed during its creation.

Drum roll, please.

Public relations is: Stronger relationships, the best communication, in the best channels, at the right time, to the right people…

Public relations is...

Short, sweet and to the point. And it’s mother-in-law friendly. The ultimate measure of success!

How about if we have a write-in vote and campaign? Let’s crowdsource a better definition of PR before it’s too late.

Just go to Twitter and re-Tweet my suggestion or your own to #PRDefined:

#PRDefined: Homer Simpson and @The PR Coach have a jargon-free #PR definition for #publicrelations 

If you insist, you can also vote here for your choice of the three PRSA candidates before Feb 26th. If you care, do something. Meanwhile, I’d better get back to that episode of Breaking Bad.

By the way, just for the record, here’s my original submission to PRSA just for the heck of it:

“Public relations monitors, creates, manages & leads conversations with key individuals & communities, connecting for mutual understanding and relevance.”

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Author: Jeff Domansky

Photo credits: Macallan Scotch whiskey, Amsterdamized

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