Corporate Communications Resources
We’ve gathered a great selection of corporate communication tips, resources and best practices for your information. You’ll find articles and links on PR planning, change communication, corporate positioning, corporate social responsibility and reputation management. Everything for the corporate communicator.
And if you’re looking for more resources, try our PR Library sections on Crisis Communications, Community Relations, Investor Relations, Media Training and Strategic PR. Don’t forget to check out the PR Coach blog This Just In…. Sites below with a W are PR Coach “winners.”
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10 Tips for Communicating Change
Article from Inc. offers 10 quick tips on change communication.
100 Best Corporate Citizens 2009
CRO magazine lists the corporate responsibility winners for 2009. Worth looking over.
2007 CCI Corporate Communications Practices and Trends US
Extensive report provides 10 key trends, best practices, research data on function, roles, and budget responsibilities.
2009 World’s Most Ethical Companies
Ethisphere Institute ranks the world’s most ethical companies and provides a snapshot on each winner.
2009 Edelman Trust Barometer
Excellent CCI presentation on trust declining in all sectors. Challenges and opportunities for PR pros and essential reading. W
Boston College Center for Corporate Citizenship
BCCCC offers research, insight, practical tools and some free resources on corporate citizenship. W
Business for Social Responsibility
BSR works with global business towards a just and sustainable world. See their blog.
Can Corporate Communicators Find Common Ground?
What are current best practices? How are they changing? This report has some useful answers.
Coast Capital Savings: Corporate Communications Plan 2004
Although it includes marketing comms as well, this is very useful model to consider. W
Communication Director is a European magazine for corporate communication managers. Subscription required.
This is Dave Fleet’s excellent 13-part series on comm planning. It’s excellent and well worth reading. W
Communication ROI: How Do Organizations Measure Communication Against Corporate Objectives
See the top ten media measurement best practices and get tips on allying communications with corporate objectives. W
Compressed Data; Corporate Sites Seem to Skimp on the Facts
NY Times article says corporate websites are failing to get out the corporate message.
Corporate Blogging: A Revolution in Corporate Communication [Video 1:54]
Blogging expert Debbie Weil tells why companies need to get blogging now! W
Corporate Citizenship and the Balanced Scorecard
The balanced scorecard can help you decide if your company is measuring up to its corporate citizenship commitments.
Corporate Communication International
CCI works to enhance performance and reputation of corporate communication as a strategic management function. Many free and member resources.
Council of Communication Management
Designed for senior communication pros, CCM shares best practices in communication. Membership is reasonable.
This UK magazine has solid content for corporate communicators. Some content available for free, so kudos to the publisher.
Corporate Communications/Social Media – Renn Vara [Video 2:10]
Vara talks about deciding if social media is right for your corporate communications program. W
Corporate Communications Plan – Sarnia
Here’s a very good corporate comm plan from the City of Sarnia that provides a useful template for PR planning.
Corporate Communications Practices and Trends: South Africa Benchmark Study 2008
CCI study benchmarks corporate communications best practices and trends in South Africa. Many applicable to anywhere.
Corporate Communications Strategies During Mergers and Acquisitions
M&As require careful communications planning and execution. This white paper provides best practices before, during and after the event. Free registration needed.
The Corporate Eye blog provides insight and information on best practice in online corporate communications.
Corporate PR Breaks Barriers Between Company and Customer
Scott Gulbransen looks at how social media connects companies to customers.
Corporate Social Media Policies
Eric Berto has a good item on the importance of a social media policy.
Corporate Social Responsibility
This IPR essay by Robert Heath and Lan Ni looks at the what, why and how of CSR and an excellent set of implememtable strategies anc tactics. W
Here Are 11 Cost-Effective Ways to Build a Positive Corporate Image
Reputation tanking? Here’s 11 ways to turn things around, starting with clear, customer-focused messages.
How to Write a Corporate Communications Plan
Nancy Scott’s suggestions will get you planning in the right direction.
Measuring Corporate Reputation: An Overview of Several Approaches
Here’s Bruce Jeffries-Fox’s thoughtful look at measuring reputation mostly with news content analysis. W
Most Respected US Companies 2008
Ranking of the top 50 US companies on corporate reputation and social responsibility topped by Google, Campbell Soup, Johnson & Johnson and Walt Disney. Learn who, how and why they ranked. W W
New Corporate Communication Thinking
2008 Burson-Marsteller presentation suggests corporations should stop talking to target groups and start creating dialogues with stakeholders. See 10 ways to sell social media to your CEO. W
People Don’t Trust Company Blogs. What You Should Do About It.
Sorry people. According to a Forrester Research report, only 16% trust a company blog. Learn what to do about it.
Proctor & Gamble Proves PR Produces Strong Consumer Brand ROI
P&G case study shows how PR works better than other forms of marketing at a fraction of the cost. W
Public Relations Fiasco: Why Can’t America’s Banking CEOs Defend Themselves Better
Slate takes a tough look at the woeful PR performance of the eight major bank CEOs who received more than $165 billion in public bailout money.
This IPR article tackles the challenges of corporate reputation including its value, who should be responsible, impact of social media and more. W
The RI offers a knowledge center with corporate reputation and crisis management resources.
Restoring Trust in Business: Models for Action
Public Relations Coalition paper outlines a roadmap for trust which includes adopting ethical principles, pursuing transparency and measuring trust.
Risky Business: Reputations Online
This excellent Weber Shandwick/Economist Intelligence Unit study presents 15 realities for business leaders and 15 ways to manage reputation online. W
Say What? Write a Media Relations Policy for Your Firm
Review two dozen rules for a media policy designed to protect your employees and the organization.
SourceWatch is a watchdog directory of people, organizations and issues shaping the public agenda. It documents the “PR and propaganda of public relations firms and professionals managing and manipulating public perception, opinion and policy.” Worth watching. W
Stages of Corporate Citizenship
Learn about the five stages and determine where your company is at from BCCCC.
Standards of Excellence in Corporate Community Involvement
Here’s a look at trends and standards of measurement of corporate community involvement.
Telling It Like It Is
How much should companies disclose in their annual reports difficult times? Pretty obvious.
The Centre for Corporate Public Affairs
The Centre is all about corporate public affairs as a management function with members primarily in Asia, Australia and New Zealand. Membership required for resources.
The Road to Reputation Recovery
After a crisis here are the top five steps on the way to reputation recovery from Burson-Marsteller.
Twelve Strategies to Raise Your CEO’s Profile
Twelve. Use ‘em wisely.
Who’s Listening? Who’s Leading? What Matters Most?
This BCCCC report looks at corporate responsibility and sustainability communications including Edelman’s 2007 Trust Barometer. Valuable reading and benchmarking. W
Why Corporate PR When ‘Corporate Diplomacy’ Flows More Trippingly on the Tongue – and Is More Accurate?
Corporate diplomacy may be a PR term whose time has come writes Wes Pedersen.