Cool PR Tools, Technology & Geeky Gadgets

What do you need in your PR toolkit?

Call me a geek, but I can’t resist those shiny new PR tools, efficiency apps, technology toys  and great new gadgets that make our public relations job easier and more efficient. You too?

We’ve scoured the net to collect and share our favorite tools and apps along with the latest promising new communications gadgets.

We’ll have regular updates and feature our coolest new finds right here.  Come back often for the latest in irresistible PR tools, apps and gadgets. And if you find something you’ve just gotta have, or a perfect gift for your favorite PR geek, you can buy it here through our friends at

Our PR Bookstore is open 24 hours a day too with more than 230 PR books to choose from.

Featured PR Cool Tools

iPhone Boom Mic
It’s a small microphone that gives your iPhone videos big, professional style sound. Think, your subject amplified and background noise dulled. The mic attaches to the headphone jack and adjusts to hold the back of your phone, even over a case! It’s super lightweight, so it won’t throw off the balance of your phone as you record. Est $40

GSI iPhone Telephoto Lens with Tripod
OK you iPhone freaks. Ever wish you could take close up pics of that special event or new product launch? The GSI Super Quality Photo Package for Apple iPhone’s camera is just for you. It has a long focal 8x Zoom optical telephoto extended 30x70mm lens. Also includes tabletop tripod, velvet case and cleaning cloth. Turn your iPhone 4-4G into a more useful camera for every PR situation. Est $35

GSI Super Quality Detachable Wide Angle Lens for iPhone 4-4G
Turn your iPhone into a high-end Camera! GSI’s wide angle camera lens is a perfect companion to telephoto lens above and ideal for capturing events, news conferences, group pics with your iPhone. Offers superb 0.68 magnification gains with 30% more visibility range. Affordable, easy to use and includes velvet carrying pouch and cleaning cloth. Est $20

Tascam DR07 Portable Digital Recorder for PR prosTASCAM DR07 Portable Digital Recorder
Used by serious journalists, musicians and PR pros, this compact recorder packs serious audio quality that fits in your pocket. A pair of highly-sensitive built in mics capture stereo recording in either MP3 or 16/24-bit WAV format. The DR-07 is powered by AA batteries and transfers files to a computer using a high-speed USB 2.0 connection. The versatile recorder even includes a windscreen, tripod stand mount and 2GB SD card. Use it to record podcasts, events, training audios in the office, studio or in the field. Est $108

Flip UltraHD Video Camera (3rd Generation)
Shoot up to two hours of HD video, now with incredibly clear, steady video. Easy to use. Press the big red button to capture vibrant HD video. Comes with 8 GB of built-in memory; no additional memory cards required; and newest generation has an even-slimmer design.

Comes with battery pack that recharges when connected to USB or uses 3 lithium AAA batteries. Connect built-in USB arm to your PC or Mac® to launch pre-loaded FlipShare™ software. Used by PR and social media pros to organize and edit videos, capture photos, send video greeting cards, create custom movies, training and website video or share on YouTube or other social media.

Also record high-quality HD videos compatible with most video-playing applications, including Windows Media Player, QuickTime and iTunes. Video: 16:9 widescreen, HD 720p (1280 x 720) at 60 frames per seconds (fps) progressive scan; recorded as MP4 files. Included in package: Flip UltraHD video camera, rechargeable battery pack, wrist strap, soft protective case, user guide. Est $178

Optoma PK301 Pico Pocket Projector
This mini projector truly fits in your briefcase. Imagine walking into your boardroom, setting up your laptop and using this small projector for your next video or PowerPoint presentation. Has a MicroSD card slot for memory expansion up to 16 GB. Projects large widescreen images up to 120″ diagonal.  LED light lasts over 20,000 hrs with excellent color.

Features various I/O ports, including USB, VGA, HDMI and video for easy connection to most analog or digital devices. Has extended power battery pack, iPod kit, female USB adapter so you can project images and videos from USB and includes mini HDMI cable. Measures only 1.2” high x 2.7” wide x 4.7” long and weighs just 8 oz!  Est $364

FAVI 4:3/50-Inch Portable Tabletop Projector Screen
This portable 50-inch, tabletop screen is the perfect companion to your handheld mini projector. The metallic screen fabric increases your pico projector’s brightness by 2.5 times. It’s ideal for presentations on the move where size and weight are a barrier. Weighing just eight lbs, it sets up easily on a desk, conference or boardroom table or any other flat surface. No added set up or assembly is required. Comes with screen, travel bag and user guide.  Est $110

Optoma DV20A Neo-i Portable DLP Video Projector with Built in Speakers, iPod and iPhone Dock
Create a theater experience from your media collection almost anywhere with the Optoma Neo-i. Dock your iPod/iPhone directly and start projecting videos or photos on most surfaces instantly. Powered by LED technology, the Neo-i can produce up to 120″(diagonal) images. What sets it apart is 16 watts of digitally-tuned audio output, amazing space-filling sound is created from a compact, portable design.

HDMI and VGA ports offer even more versatility by providing inputs for AppleTV, Blu-ray players and computers. An optional iPad connection kit is also available. Measures only 5.4″ h x 15.4″ l x 12″ w and weighs just one lb. Imagine your next new business pitch with superb sound and video right from your iPhone or iPod?  Est $458

Logitech Wireless Speaker Z515 for laptops, iPad and iPhone
Tired of crappy sound in your presentations? Logitech Wireless Speaker Z515 has no speaker cords or software and is plug-and-play. Set it up anywhere in a room and get lush stereo sound wirelessly up to 50-ft across the room from your laptop, iPad or iPhone. Sleek, portable, rechargeable speaker plays for up to 10 hrs before recharging. Comes with speaker, USB wireless adapter, 6-foot power cable, soft travel case, manual and 2-yr limited warranty. 13.8” long x 3.3”wide x 5.4” high and weighs only 2.6 pounds. Sound great? You bet! Est $80

Fujifilm Finepix S200EXR
If PR pros were going to choose one all-purpose digital camera, the Fujifilm Finepix S200EXR would be it. Shoot in low light and quickly zoom from wide-angle to telephoto views, even while shooting video. Shoot in JPEG format and then upload quickly for editing and sharing.  Features:

  • 12 megapixels
  • 14.3x Fujinon manual zoom lens from bright F2.8 (wide angle) to F5.3 (telephoto)
  • Pro Focus/Pro Low-light modes
  • High contrast 2.7-inch LCD screen
  • Super Intelligent Flash built-in
  • Combined CCD RAW (EXR)/JPEG shooting
  • Shoot video in 640 x 480 at 30 frames per second
  • Extended battery provides 370 shots per charge.
  • Comes with: Li-ion battery NP-140, Battery charger BC-140, strap, Lens cap & holder, USB & A/V cable, CD-ROM, manual. Est $312

Polycom Soundpoint Pro SE-225 2-Line Professional Conference Phone
The SoundPoint Pro SE-225 is competitively priced and is perfect for the home office or typical conference room.  It works superbly as a small group speaker phone and features two lines, caller ID, Polycom voice technology for crisp reception, 99-number call-history directory and  20-number speed dialing.  Est $156

Timbuk2 HAL Laptop Backpack
This cleverly designed Super lightweight Mission6 nylon fabric pack has built-in laptop compartment to protect your machine. The front panel organizer will hold your digital camera, cables, mouse, USB and other PR tools of the trade. Timbuk2’s trademarked Swing Around Access lets you grab your laptop without taking off your pack. Ergonomic shoulder straps are designed to fit people, not robots and multiple grab straps allow easy lifting. The HAL will also double as a daypack, carry gym clothes or stand up well for multiuse. Comes in black, gunmetal gray or black/gunmetal/blue combo trim and a full choice of sizes for men/women/kids. Great form and function.  Est $78-108

All New Kindle 3G Wireless Reader
Who hasn’t heard of the Kindle? Amazon’s book reading device is a digital game changer. The new 3G wireless version several notable improvements including: free 3G + Wi-Fi; 50% better contrast for easier reading, even in bright sunlight; new sharper, darker fonts; smaller body but retains 6-inch screen size; only 8.7 ounces, less than a paperback; one-month battery life on a single charge with wireless off; stores up to 3,500 books; download books anytime, anywhere in 60 seconds; enhanced PDF reader.

Over 725,000 books are now available for Kindle as well as periodicals, audio books and blogs and new content is in development. Expect to see short form e-books, long form articles and all kinds of other literary and journalism experimentation. With Text-to-Speech, Kindle can read English-language content out loud to you. And Kindle is ready to go, with no setup, right out of the box. Comes with reader, power adaptor and USB 2.0 cable.  Est $189

Creative Zen X-Fi Style 32 GB MP3 and Video Player
Top-notch video and audio playback in a versatile device that fits in the palm of your hand. It features Creative’s X-Fi technology for rich audio and supports multiple file formats including FLAC and ACC. A 2.4-inch TFT LCD screen with a resolution of 320 by 240 pixels lets you watch movies and view photos in brilliant color. Compatible with Windows computers, the ZEN X-Fi Style uses the patented ZEN user interface to make accessing your media, FM radio, and the built-in organizer features easy.

Features: 32 GB player holds up to 8,000 WAV (532 hrs) or MP3 (133 hrs) music files; has 32 preset FM radio stations; built-in speaker; accepts RSS feeds for later reading; 25 hrs audio or 5 hrs video playback. Comes with ZEN X-Fi Style player, USB cable, earphones and manual. You’ll be delighted with the clear digital sound and video. Try storing client media coverage, radio and TV interviews and new business presentations for playback in a small, powerful package. I can personally vouch for my 3-yr old Zen.  Est $140

Photo Credit: Refracted Moments via Flickr

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