Corporate Blogging Tips & Strategies
What's your business blogging strategy?
Corporate blogging is a unique beast with limitations on what’s appropriate and how you approach it compared with personal blogging. We’ve gathered business blogging tips and resources to help you plan, publish, grow and get great results from your company or business blog.
Other blogging resources include: Best Blogging Blogs, Blog Writing, PR Blogging Tips & Tactics and Top PR Bloggers. You may also enjoy The PR Coach’s weekly blog This Just In… to keep you current. Sites with a W are PR Coach “winners.”
3 Essential Questions to Ask Yourself Before Launching a Corporate Blog
Ask these three strategic questions and you’ll be clearer about your corporate blogging goals.
4 Corporate Blogs That Set the Bar High
Lots of good blogging lessons from these four quality business blogs.
4 Secrets to Killer Content Management for Your Corporate Blog
Good biz blog tips from Marketing Profs.
6 Questions with Jay Baer on Getting More Out of Your Corporate Blog
Jay Bauer offers six smart tips for corporate bloggers.
6 Tips for Improving Corporate Blog Content
Here’s how to make your corporate blogging better.
7 Reasons Why Companies Should Blog
Jeff Bullas has seven good reasons why companies should start blogging and he also offers advice on what should be included for best ROI. W
9 Keys to the Perfect Corporate Blog
Here are 9 corporate blogging essentials from Michael Estrin.
10 Blogging Tips from 10 Bloggers
10 corporate blogging tips to make your business blogging better.
10 Posts That Re-Energize Your B2B Blog
How to keep your business blog fresh.
10 Steps to Achieving ROI (Return on Influence) Through Corporate Blogs
Cindy Kim walks through her business blog start-up process and shares 10 steps to help you start right.
10 Tips for Becoming a Great Corporate Blogger
Successful corporate blogging is about connecting with your readers. Here’s 10 tips to help you connect better.
10 Tips for Corporate Blogging
10 practical tips for corporate bloggers hoping to make a positive splash in their communities by Erica Swallow. W
10 Ways to Boost the Value of Your Corporate Blog
Chris Baggott suggests 10 excellent ways to boost the value of your corporate blog.
10 Ways to Persuade Your Boss to Start a Company Blog
Learn how to promote the value of a blog from Heidi Cohen.
11 Biggest Mistakes Small Business Bloggers Make
Avoiding these basic mistakes will get you on the road to business blogging effectively.
15 Excellent Corporate Blogs to Learn From
Superb blogs to learn about success.
20 Best Blog Post Ideas for Small Business Blogging
Donna Gunter has 20 ideas for blog posts when you’re stuck for a topic.
25 Ways to Promote and Market Your Blog
Here are 25 sure-fire ways to market your business blog.
50 Blog Post Ideas for Business Bloggers
50 great blog post ideas for business bloggers.
50 Blog Post Ideas for Business Blogging
Business blogging is all about value and these 50 tips will help you write better value posts. W
A Blog Should Feel Like a Gift: 10 Ways to Improve Your Corporate Blog
10 really practical corporate blogging tips from Kami Huyse.
Advanced Corporate Blogging Training, Crowdsourced Ebook
Valuable collection of expert blogging tips.
Anatomy of a Corporate Blog: Layers and Building Blocks
Mark White identifies five layers and the key building blocks in a successful business blog.
Best Business Blogging Tips and Guides of 2010
This bushel of blog tips makes for interesting reading.
Best Practices for a Killer Corporate Blog
25 excellent tips for all bloggers from imediaconnection. W
Best Practices for Corporate Blogs
This PriceWaterhouseCoopers report identifies best practices to guide a company in blogging and establishing a thought leadership position. W
Blog Write for CEOs
Debbie Weil writes on corporate blogging and social media. W
Blogging Competitive Review
An April 2008 competitive review of large PR agency blogs by Porter Novelli turns up some valuable lessons. W
Blogging for Business [Video 3:04]
Blogger Darren Barefoot talks with Mike Agribo about why business should be blogging. W
Build Upon Your Strengths as a Blogger
Once you’ve had initial blogging success, these blog strategies will help you build your business blog.
Building Blocks for a Successful Business Blog
Mark White offers 5 key elements to a successful business blog.
Calculating the ROI on Blogging
Here’s some initial thoughts on figuring out the return on investment on blogging.
CEO Blogs [Video 4:24]
Two communicators talk with MyRaganTV about CEO blogs and why your CEO should be blogging. W
Content Marketing with Blogs: Fishing for Business or, Catch-and-Release?
Patsi Krakoff says CODA (content, outreach, design, action) can strengthen relationships with readers if an “action” is included.
Corporate Blog Creative Brief
Thinking about launching a corporate blog? Here’s a handy creative brief checklist to get started. From PR 20/20. W
Corporate Blog Essentials
Useful biz blog tips from Rich Richards.
Corporate Blogging 101: What You Said
Kami Huyse’s readers their best links on corporate blogging. Lots of useful info.
Corporate Blogging: A Revolution in Corporate Communication [Video 1:54]
Blogging expert Debbie Weil tells why companies need to get blogging now! W
Corporate Blogging: Go Real or Go Home
CEO Dave Kellogg says a real corporate blog is not written by ghosts.
Corporate Blogging Guide (3): Setting Up Goals and Blog Positioning
The folks at Blogsessive have a good series of posts with tips on corporate blogging.
Corporate Blogging Guide (5): Blog Editors and Editorial Policy
More in the corporate blogging series; this time on the need for an editorial policy. Be sure to check out these useful business blogging tips.
Corporate Blogging Inches Up Gartner’s Slope of Mainstream Adoption
Debbie Weil looks at a 2009 Gartner report noting that blogging is nearing mainstream adoption while Twitter may be experiencing a backlash.
Corporate Blogging: You’re Doing It Wrong
Josh Catone looks at a Forrester Research report citing lack of trust in business blogs and offers some solutions.
Creating a Successful Corporate Blog
A look at how Wells Fargo uses business blogs to create stronger relationships.
Do’s and Don’ts of Corporate Blogging
Know your audience, update regularly and cover your rear says Matthew Boyle in Fortune.
Do Business Blogs Chase the Wrong Metrics?
Heidi Cohen shares 12 metrics that should matter most. W
Do You Know the Five Cornerstones of an Outstanding Business Blog?
Five tips that can make your business blog better.
Does Your Company Belong in the Blogosphere?
Skillful business blogging can be a company asset if managed well writes journalist Katherine Heires in her article for Harvard Management Communication Letter.
Five Keys to a Vibrant Corporate Blog
Concise business blogging advice from Sysomos.
Five Reasons Corporations are Failing at Social Media
From the Inbound Marketing Summit, Amy Mengel cites five reasons corporate social media efforts are floundering. W
Fortune 500 Business Bogging Wiki
Here’s an interesting directory of active company blogs, links and reviews of these blogs. W
Have Corporate Blogs Really Caught On Yet?
Have companies realized that blogs are an essential business tool?
How B2B Companies Use Real-time Blog Posts to Get Trade Media Exposure
Real-time posts can work with breaking news to get publicity.
How Do We Measure a Blog’s Success?
To measure blogging ROI, Mark White has some suggestions.
How Small Business Owners Can Build a Blog Without Blowing the Business
Smart business blogging tips from Stoney deGeyter include planning, writing and scheduling. W
How to Grow Your Blog Like a Fortune 500 Company
Excellent advice and blueprint for blogging growth. W
How to Make Blogging Work for Your Business
Chris Garrett offers great tips on how blogs can help your business grow.
How to Start a Business Blog
Get a copy of Michael Martine’s very helpful, free ebook and workbook on how to start a business blog or view the 10-part series here.
Investor Relations and Blogging
A look at investor relations blogging trends by Ross Dawson.
Make It Bigger – The 4 Types of Corporate Blogs
Jay Baer shares four ways to make your business blog bigger and better.
Should Every Business Blog?
Not without caring.
Six Tips for Corporate Bloggers
In this Business Week cover story, you can’t miss the blogging wave but you can’t afford to do it wrong either.
The 80/20 Rule of Corporate Content
Fresh business blog insight from Joe Pulizzi.
The Art of Corporate Blogging
Terrific free business blog resource. W
The Business Value of Blogging
Lewis PR report on the business value of blogging is essential reading for blog planning, strategies and insight. A valuable report for business bloggers. W
The Corporate Weblog Manifesto
Robert Scoble’s 2003 manifesto is still relevant today.
The Fortune 500’s Tepid Embrace of Blogging
With the obvious advantages, it’s hard to understand why business doesn’t get it.
The Inside Story on Company Blogs
Still afraid of criticism on public blogs, companies are adopting blogs for internal communications in a big way writes Stephen Baker in Business Week.
The Outlook for Corporate Blogs
Jim Nail writes about the current use of company blogs, their benefits and what’s ahead in the future for business blogging.
Top Ten Reasons Why Your Company Should Not Have a Blog
Really thoughtful post by Valeria Maltoni. The 10 reasons should be read by all potential company bloggers. W
Transparency Key to Sony Electronics Blog Success [Video 3:35]
Rick Clancy explains why transparency is critical to blog success. W
What Business Bloggers Can Learn from Journalists
What we can learn from journalists for better blogging.
Where Does Blogging Fit In To Corporate Marketing And Communications? — Expert Series. Part 1
Lou Hoffman talks about corporate blogging.
Why DOW’s CEO Blog is Wildly Successful [Video 5:55]
Linda Kingman explains the planning and prep for one of the best CEO blogs. W
Why IBM Lets Employees Blog [Video 3:33]
IBM’s Ethan McCarty tells MyRaganTV how it created blogging guidelines that engage and empower employees.
Why SAS Doesn’t Fear Negative Blog Comments [Video 6:07]
Embracing transparency enables SAS to deal with blog critics Jim Davis says. W
Why Writing a Corporate Blog Can Be Fun (and Profitable Too)
Business blogging insight from Debbie Weil.
Why Your Blog Beats Your Website to Your Prospects
Blogs offer a steady stream of fresh content and leadership thinking compared to a static website writes Newt Barrett.
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