Blogging in a Crisis: 10 Tips for PR

by PR Coach on April 25, 2011

Blogging can help you manage a crisis

Just a quick post today. I want to share a guest post I wrote for ProBlogger called “10 Ways to Use Your Blog to Manage a Crisis.”

You’ll find 10 tips and helpful links to illustrate each benefit to blogging in a crisis. Try tactics such as using your blog for quick response, as an “official” record, for updates and corrections, media information, internal communications and much more.

If you ever managed or been involved in a crisis, you know how critical it is to get your message out quickly and correctly.

Yes, you can use Twitter and other social media tools but, as you’ll see in my post, that didn’t work so well for GE recently.

A blog offers the perfect combination of speed, information control, and enough length for you to make your point clearly, effectively and with authority. You can also add audio and video to reinforce your message.

Drop by ProBlogger and have a read. I’m sure you’ll take away a few useful ideas on blogging in a crisis. And if you’re looking for some of the best blog tips on the net, you’ll find them too at Darren Rowse’s excellent blog.

We’ve got hundreds of other crisis PR tips, insights and resources in our PR Library. Just browse the sections on crisis planning, crisis management and online crisis management.

If you’ve other crisis blogging tips to share, we’d enjoy hearing from you here. Have a terrific week!

Photo Credit: Andrew Magill via Flicker

Author:  Jeff Domansky is Editor, The PR Coach

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