The peripatetic PR Twits are at it again this week. Bringing you another week’s worth of irresistible tweets for PR people including public relations, crisis management, blogging, PR jobs, social media, Twitter, writing and more.
In PR, watch the trend towards hiring corporate journalists and a new service to help PR pros reach bloggers called BlogDash. And no, the press release isn’t really dead and The PR Coach has 38 experts share news release best practices who say so.
In the blogging world, Jeff Bullas shares 10 blogging mistakes you can avoid; learn why your “About” pages matter from Heidi Cohen; and pick up 10 Simple, Sneaky or Engaging Ways to Open Your Next Blog Post with Pizzazz.
We have 16 posts on media training and media relations including: “Negative” press can be positive; blogger outreach tips from Scott Hepburn; and The New York Times columnist David Pogue’s excellent advice on PR pitching.
This week, Twitterville was filled with comment on fashion guru Kenneth Cole and his tweet on Egypt. See our sections below on crisis management and PR Fails for much more on this issue.
In our news and journalism section, the launch of The Daily had plenty of attention, AOL’s media master plan got leaked; and WikiLeaks continued to get coverage.
As always, there was plenty of social media news for PR Twits with plenty of tips on Facebook, Quora, Twitter and other social media strategies.
That’s 106 tweets you can put your PR paws on right now.
Need more resources on public relations and Twitter? You can see the most recent @thePRCoach Twitter stream on our home page or get hundreds of Twitter tips and tactics in The PR Library.
As always, feel free to drop us a comment or suggestion on how we can make these PR Twits even more useful. Note Tweets with a W are PR Coach “winners” worth reading.
Author: Jeff Domansky is Editor, The PR Coach
Photo Credit: Brave Heart via Flickr
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Best PR Twits
Public Relations, PR Profession [9]
Yes Virginia, the news release is alive & well: 38 experts share news release best practices. W
Authenticity as #PR strategy: Sizing Us and Them: A Lesson in Transparency #publicrelations #reputation http://bit.ly/gK1vFp
Flogging a dead news release LOL: Is the press release *really* dead? [NO!] #PR #mediarelations #publicrelations http://bit.ly/gNiNLP
Good #PR basics: Effective Press Release Style Formatting: Inverted Pyramid #mediarelations http://bit.ly/e6wvOn
Missed last week’s #PR Coach tweets? New post: 128 Best PR Twits: Week of Jan 23-29 #publicrelations #PR20 http://bit.ly/fPkpDa
New #publicrelations service worth exploring: The PR / Press Disconnect: BlogDash wants to help #mediarelations http://bit.ly/f8q7vS
PR trend – hiring corporate journalists: Hiring the Write Person #content #mediarelations http://bit.ly/e2pjf3
PRSA/O’Dwyer dustup continues: Seitel Ethics Essay Not ‘Thorough,’ Says PRSA #PR #reputation http://bit.ly/gaxKqb
Smart #publicrelations post: You’re Not in #PR or Media, You’re In Both http://bit.ly/ezAk6R
Thoughtful post: Do communicators have a responsibility to calm rhetoric? #PR #crisispr #socialmedia http://bit.ly/gVxGzM
Blogging [12]
10 ‘About’ page essentials: Why About Pages Really Matter #PR #marketing http://bit.ly/grztUL W
Excellent #PR #blog advice: 10 Blogging Tips for Beginners and Experts http://bit.ly/i56Od6
Good #PR #blogging insight: The how and why of using blogs to share your story #marketing http://bit.ly/fE9VLl
Goodbye yellow brick road & cult of #blogging celebrities: In praise of the A-List blog #PR http://bit.ly/g6SIYg
How to handle spammers, ragers, trolls: PR20 Comment Response Chart #PR #blogging http://bit.ly/eovZwP
Important #PR #blogging basics: Are You Making These 10 Mistakes on Your Blog? http://bit.ly/hGruw8 W
Is #blogging so 2010? So “piffling” acc to Gawker’s Nick Denton? The End of Blogging #PR #blog http://bit.ly/gcLRWx
Sage #PR #blogging advice: Why Blogs Should be at Heart of Social Media [incl Charts] #PR20 http://bit.ly/euezQR
Smart #blogging #PR reminder: When to Blog, When to Tweet http://bit.ly/dOUZA8
Smart #blogging thoughts from Lou Hoffman: So Many Company Blogs Waste Valuable Real Estate #PR #writing http://bit.ly/hfADJl
Smart #PR #blogging tips: 10 Simple, Sneaky or Engaging Ways to Open Your Next Blog Post with Pizzazz http://bit.ly/hpE6Ao W
Useful #blogging advice: 3 Tips for Better Blog Writing from Patsi Krakoff http://bit.ly/g2jeHc
Crisis Management [5]
A look at Taco Bell’s #PR #socialmedia strategy: Where’s The Beef? Taco Bell Has an Answer #crisispr http://bit.ly/hGoMwn
#CrisisPR basics: Crisis Communications in-depth: The Four R’s #crisismanagement #PR http://bit.ly/hnM1iH
#CrisisPR tips: Did KC do anything right? Learning from Kenneth Cole’s #SocialMedia Mistake #PR #crisismanagement http://bit.ly/efkJwy
Smart #crisismanagement tips: The 14-sec Reason to Talk #crisispr #PR http://bit.ly/eDZeVP
Where’s the #PR beef? Taco Bell fights back with transparency #crisidspr #PR20 #crisismanagement http://bit.ly/fQ1MkG
Investor Relations [3]
Nice #investorrelations case study: How Polycom uses #socialmedia in its quarterly reporting #PR #IRChat http://bit.ly/fhAuoo W
The point? Avoid #IR #PR clutter and burnout: UK analysts to IR: Stop sending us bumf! #investorrelations http://bit.ly/er3Nqt
What Makes for Effective #InvestorRelations Sites? Part 36: First Impressions Matter #IRChat #PR
Media Relations, Media Training [16]
And the currency of humility: The Persuasive Power of … Uncertainty? #PR #mediatraining #speaking http://bit.ly/h7SsrW
Basic tips: Media Relations, Part Deux #PR #publicrelations http://bit.ly/htCcao
Excellent #media training #PR case study: “Negative” press can be positive #crisispr #crisismanagement http://bit.ly/hqpnQ0 W
How to Build a Successful Media Relationship – Getting Back to Basics #MediaRelations #PR #PRTips http://bit.ly/e9Lk3K
Includes practical #mediarelations tips: 10 Tips for Attracting Your Local TV News Crew #PR #PRTips http://bit.ly/hXKMEJ
Media relations strategy: Is Blogger Outreach the Missing Piece of Your PR Plan? #PRTips http://bit.ly/g5gMWz W
Media relations PR pros pay heed: NY Times’ David Pogue’s superb pitching advice http://bit.ly/h25AxD W
Media training #PR lessons from Brad Phillips: January’s Five Worst Video Media Disasters #PRTip http://bit.ly/gAcTrP
Media Training #PR tips on handling attacks: The Rules for Going Negative #PRTips http://bit.ly/h3jeFi
Meet media’s biggest gatekeeper: The Power Booker: Katie Thomson Is Piers Morgan’s New Fixer #PR #mediarelations http://bit.ly/dMPJ52 W
Smart #mediatraining insight: Mitt Romney’s Media Admission on “The View” #PR #PRTip http://bit.ly/eSfPJ
Using urgency to get news: Riding a real time Amazon announcement to reach influential journalist #PR #mediarelations http://bit.ly/hxuvgE W
Valuable #mediarelations tips for HARO: Help a Reporter Out goes to School #PR #PRTips http://bit.ly/ewC6TE via PRWeb
Very funny: Taxi driver walks into BBC for job interview, ends up on air as IT expert; #PR #mediatraining http://bit.ly/ic5ciQ thx B McLoughlin W
Well worth studying: The Most-Followed Magazines on Twitter #PR #PR20 mediarelations http://bit.ly/fJXk0T W
When words reflect insincerity; better choices: Why Kenneth Cole’s Apology Stinks #mediarelations #PR http://bit.ly/fRs2Ji
News, Media, Journalism [10]
Early #PR adopters note: Exclusive: An Early Look at News.me, The New York Times’ Answer to The Daily #PR20 #journchat http://tcrn.ch/gk0j4L
Media consumption study: Americans’ Favorite Medium Is Television, According to Study #PR #marketing http://bit.ly/dXU96V
New media trend watch; push back? Nick Denton on Gawker Redesign: Only Facebook Matters #PR #journchat http://bit.ly/f6Tjxf
Interesting #PR20 #PR #mediarelations application: Tumbling into journalism: Tumblr’s newsy tag pages http://bit.ly/gXhYVv
Read The Daily free; for now: LA programmer/journo makes content available via Tumblr #PR #journchat http://bit.ly/hANxuR
Valuable #PR #journchat read: The Patch Effect: What AOL’s new venture could mean for hyperlocal news #mediarelations http://bit.ly/hL9YaX W
When profit leads editorial, will we trust, like it? LEAKED: AOL’s Master Plan #PR #journchat #mediarelations http://read.bi/e1J3I5
Will you pay 99 cents a week for news? See what the news, noise is about: The Daily #PR #publicrelations http://bit.ly/gLnMMd
Worth reading: Balancing Confidentiality and Transparency in the WikiLeaks Era #PR #crisismanagement #crisispr http://bit.ly/dSdz9s W
WTH? What do you make of this? WikiLeaks nominated for Nobel Peace Prize #PR http://rww.to/gpQcgB
Nonprofit PR [1]
Interesting #nonprofit strategy: Save The Children’s Groupon Experiment #nonprofitpr http://bit.ly/ecF2mI
PR Fails [4]
Here’s a serious #PRFail Kenneth Cole Illustrates How Not To Use Social Media #PR #publicrelations http://bit.ly/eZo44j
More #PRFail by insensitive #marketing twits: Unfashionable Tweet #PR #publicrelations http://bit.ly/dLtznQ
PR Fail: Getting employees on the same page: When a Company Creates Its Own #PR Problems http://bit.ly/hwyyya
Useful #PRFail wrap: The Kenneth Cole post you haven’t read yet #PR #crisispr http://bit.ly/gsLQwt
PR Jobs, PR Interns [6]
New #PRIntern opps: EW Scripps, Coca-Cola, Pro-Media, City Parks Fdn NY, Rwanda Partners, E! TV #PRSSA #PRstudchat http://bit.ly/ckNvd1
New #PRIntern opps: WebMD, Alleve Hospice, Cox Comms, Takeda Pharma, Goodrich, Sewa Intnl, #PRSSA #prstudents http://bit.ly/ckNvd1
New #PRJobs Ally Finl, Regence Grp, Shutterstock, Public Affairs Council, Starwood Hotels, Purdue U, Time Warner #HAPPO http://bit.ly/hXufQt
New #PRJobs Edelman, Rolls Royce, Constellation Energy, Monsanto, Freddie Mac, Medicis, Encore Capital #HAPPO #PR http://bit.ly/fDTDeL
Newest #PRJobs #PR opps: Valleylife, Walmart, Oglethorpe U, Deloitte, Videojet Tech, KPMG, Cal State, Adobe #HAPPO http://bit.ly/hXufQt
Paul Roberts is thinking: Dear Recruiters – #PR Just Wants to be Great #publicrelations #PRJobs http://bit.ly/ex8Z4C
PR Measurement, Media Monitoring [3]
43% still don’t plan to respond: Social Media Monitoring Gaining Ground But Has Plenty of Room for Growth #measurepr http://bit.ly/gzL5VW W
Getting a #measurePR handle on things: Do Your Social Media Skills Measure Up? #PR http://bit.ly/fQ1MkG
Social Media [15]
Consumers are smarter, prefer #socialmedia cred: Does sporting celebrity still sell? #PR #marketing http://bit.ly/fPK7rs
Excellent post by Liz Strauss: 28 Telling Responses to 27 Things About Working in Social Media #PR20 #PR http://bit.ly/idpplG
Is RSS really dying? RSS RIP? (and Other Social Media Jots) #PR http://bit.ly/fijJ7X
Lots of #PR20 #marketing learning: 10 of the Best Social Media Campaign Video Case Studies http://bit.ly/eUCQSQ W
Not so fast: Study Shows Social Media Impact Lags Search and Email #PR #PR20 #marketing http://bit.ly/gwkfJo
PR20 strategies: 8 Tips on Boosting PR Results with Social Media & SEO http://bit.ly/i5a2zs
Pause, for thoughtful post: What your gran can teach you about social media engagement #PR http://bit.ly/fWkhpv
PEW report: 80 Percent of Web Users Look Online for Health Information #PR #marketing #socialmedia http://bit.ly/f9itXF
Power to the people: Google Launches Voice-to-Twitter Service to Help Protesters in Egypt http://on.mash.to/e7Pw80
Smart #PR20 design ideas: Top Tips for creating an engaging space on Twitter and Facebook #PR #socialmedia http://bit.ly/ftS4YO W
Smart Social Media basics: Top 5 Things Not to Do on Facebook #PR #PR20 http://bit.ly/eMBATW W
Thoughtful #PR #socialmedia post: Eroding trust in “people like me”–has social media marketing found its weakest link? http://bit.ly/h6OtkB
Trend, smart strategy or Facewashing? Real company – no website – Hearsay goes all Facebook #PR #PR20 #socialmedia http://bit.ly/e5QUJm
Useful #PR #socialmedia how-to: Quora Strategy: The Incomplete Guide for Beginners #PR20 http://bit.ly/htFVTv W
VERY impressive & actionable: Ultimate Guide to Marketing on Facebook #PR20 #PR #smallbiz http://bit.ly/i8Hi7y W
Solo PR, PR Agencies [4]
Inspiring look at one consultant’s month’s work: That’s What Pros Do #PR #soloPR http://bit.ly/fc1WvC
Is your #PR agency here? Dow Jones Analyzes Which Firms Got the Most Press #mediarelations #publicrelations http://bit.ly/gOIt4V
Really refreshing: 6 Simple Ways to Effectively Communicate with Your Client #PR #solopr http://bit.ly/dTwAqA
Reflecting on client service: Interviewing our customers and ourselves #PR #soloPR http://bit.ly/gh8fhT
Speaking, Presentation [2]
PR #speaking ninjas note: Five Tips for Finding Good Images for Your Next Presentation http://bit.ly/emZVL5 W
Useful for #PR #speaking strategy: 16 social media statistics that might surprise you #measurepr http://bit.ly/e1esnC
Twitter [6]
Missed last week’s #PR Coach tweets? New post: 128 Best PR Twits: Week of Jan 23-29 #publicrelations #socialmedia http://bit.ly/fPkpDa W
PR Twits take note: Best Twitter Guides, Tips and Tools of 2010 #socialmedia W
Reality check: Tweet with integrity or get slammed: BP attempts to clean up Gulf via Twitter #PR #crisismanagement #PRFail http://bit.ly/ifv1FQ
Surprisingly useful tips: 10 Twitter Features You Might Be Missing #PR #PR20 http://bit.ly/fATApX W
Twitter tool worth testing: Optimize your Twitter account #PR20 #socialmedia #PR http://bit.ly/gYQXnu
Writing [1]
Headline writers, start your engines: The Daily, indexed on Tumblr: Check out those headlines! #PR http://bit.ly/g8oECS
Other Stuff for PR People [9]
A worthy cause: Help eliminate girl-against-girl crime: Please donate or support the Kind Campaign with awareness #PR http://bit.ly/g8C6bs
Creative coffee break: Those #writing will enjoy: Gene Roddenberry’s original pitch for Star Trek #PR http://bit.ly/fEw0DW
Ever wondered? 3 tools to help: How to Find out What that #Hashtag Means #PR http://bit.ly/ibl7C8 W
Fresh #PR #marketing thinking: 4 Lessons from Old Spice’s Adman #advertising http://bit.ly/hA2ol
Funny, whimsical visual presentation: Canadian Provinces vs. US States vs. Countries #PR #cprs http://bit.ly/gZJeKe
Keep an eye on new content, curation tool: New curation tool Bundlr sets sights on ‘untangling the web’ #PR http://bit.ly/dO9hL7
Refresh yourself: 40 Awesome Photography Shots from Daily Life to Change Your Mood http://bit.ly/e0Ze3K
Thinking about a coupon #marketing strategy? Read this: Do Groupon Deals Make Sense for Merchants? #PR #socialmedia http://bit.ly/g2JTtX
Useful #marketing trade show planning checklist: 8 Conference PR Tactics http://bit.ly/gvPoCs
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