Public relations & social PR tips, tools & insight

Best PR Twits: Week of Feb 20-26 2011

by PR Coach on March 6, 2011

Have you seen this week’s PR Twits? Awesome!

Twitterville was a rush hour this week as the PR Twits sourced 117 excellent Twitter posts for PR people on every topic.

Andrea Weinfurt highlighted why PR pros need a content strategy while Valeria Maltoni shared 10 reasons why your content strategy fails. Priya Ramesh wrote an entertaining post on Communication Advice from Press Secretaries.

In a New York Times column, Bruce Buschel ignited a big debate on The Problem with Public Relations.

Looking for blogging tips? Catch Chris Street on creating the perfect blog, Darren Monroe’s 21 ideas for blog content, writing tight from Rich Becker and Jennifer Aaker/Andy Smith’s 7 Deadly Sins of business storytelling.

On the crisis management front, tune in to Twitter’s Maria Ogneva on dealing with negative online sentiment. Leslie Gaines-Ross shows how to use avatars to fight badvocates. The PR Coach, Jeff Domansky, highlighted two food recalls done right and Katie Van Domelen looked at how Toyota turned a blogging brush fire into a win.

In investor relations, Richard Ketchen looked at Monster annual reports, useful content and ICAS recommendations for better IR practices. Inside Investor Relations offered a survey of US IR best practices. Jan Schultink shares tips on a VC pitch and designing excellent investor relations presentations.

Heidi Cohen had 21 terrific tips on how to do branding without a budget while Steve Cody suggested you aren’t what you say you are unless the customer agrees.

For media relations pros, Michael Sebastian reminded us 87 percent of journalists want their press releases via e-mail. Brad Phillips shared Nine Things New Spokespersons Need to Know and Cision provided a useful, free Briefing Book of Engagement Profiles for Arts & Entertainment Media.

“Churnalism” was a hot topic in Twitterville with Jon Slattery’s So who came up with the word churnalism?, Churnalism is not PR’s fault by Heather Yaxley and Paul Lewis’ Guardian article Churnalism or news? How PR have taken over the media.

We had a bunch of PR Fails as usual including Timothy Johnson, Kwik Fit,Livingstone Group’s work for Libya and Forrester analyst Josh Bernoff’s call for PR professionals to clean up your industry.

Social media was active too. Kyle Lacy shared 40 ways to build trust in your personal brand. Kevin Dugan reminded us not to have Twitter/Facebook tunnel vision with other social media like Yelp available. Pierre Le Leannec asked about Quora and other Q and A platforms and Angela Connor highlighted YouTube as the 2^nd biggest search engine after Google.

Of course we had lots more including PR Jobs, measurement, Twitter and writing tips and some creative finds worth a look. Jump in with the best of this week’s PR Twits. Posts with a W are PR Coach “winners.”

Author: Jeff Domansky is Editor, The PR Coach

PR, Public Relations, PR Profession [13]

Excellent post: Why PR pros need a content strategy #blogging #publicrelations http://bit.ly/hrYNzj W

Great #PR lessons: Communication Advice from Press Secretaries: President’s Trusted Mouthpiece #publicrelations #prsa http://bit.ly/hyeSHN W

Great #PR perspective: Ten Reasons Why Your Content Strategy Fails #publicrelations #blogging #PR20 http://bit.ly/e06yCJ

Let the balancing begin: Serving PR’s Dual Constituencies #PR #publicaffairs #publicrelations http://bit.ly/eoV9qU

Now this is a good [I really mean bad] #PR story: The Problem with Public Relations #solopr #mediarelations http://nyti.ms/iiVCSK W

#PR #marketing insight: Brands are stories waiting to be told http://bit.ly/i9I792

Smart #PR advice: Listen. Engage. Relate. Repeat. #publicrelations #PRTips http://bit.ly/hx2X9q

Smart #PR thinking: When Communicating, Start With ‘Why’ #ICChat #iabc #pradvice http://bit.ly/hqYvu4

Thoughtful: What PR pros can learn from David Ogilvy’s confessions #publicrelations http://bit.ly/dGEcDS

Three Reasons Why the Award with Best #PR Goes to … the Oscars #mediarelations #publicrelations http://bit.ly/gQtJuc

Valuable look at a #CSRPR leader: Eni : A Leader in CSR Websites #PR #reputation #IRChat http://bit.ly/g3Gowg W

Blogging [7]

6 key #blogging ingredients: [Bristol Editor] How to write the perfect blog post #PR #writing http://bit.ly/fM9kGA W

Bye bye blogging? Blogs still have a place in marketing arsenal #PR #blog http://bit.ly/feLBN

More useful #PR #blogging tips: 21 Lightening Online Business Ideas for Creating Blog Content http://bit.ly/hEnBoc W

Not so fast NYT; let’s look at facts: Blogging Is Dead Just Like the Web Is Dead #PR #blog #PR20 http://bit.ly/g2nqp5

On the other #blogging hand: The One Reason You Read So Many List Posts #blog #PR http://bit.ly/eIKdwc

#PR #blogging tip: Writing Tight: Simple Never Meant Short #blog http://bit.ly/ehz0NI

Valuable #PR #blogging tips: 7 Deadly Sins of Business Storytelling #publicrelations http://bit.ly/gN4kAv

Crisis Management [4]

All about badvocates: How to Deal with Negative Online Sentiment About Your Brand #PR #Crisismanagement #reputation http://yhoo.it/fA5OYz W

New post: Crisis Coach: Two Companies Get Products Recall Right #PR #crisispr #crisismanagement http://bit.ly/g5j9R9 W

Smart #PR20 work: How @Toyota Turned #toyotafail Into a #SocialMedia #PR Win http://cot.ag/h8vfMU W

Under attack by badvocates? Using Avatars to Combat Badvocacy #crisismanagement #crisispr #PR #reputation http://bit.ly/i2o3u2

Investor Relations [7]

Helpful, indepth post, #IR #PR tips: 10 examples of SlideShare for #investorrelations #IRchat http://bit.ly/eZWCA1

Is your annual report squeaky clean? [IR Web Report]
The importance of trust and transparency in annual reports is reviewed by Richard Ketchen. http://richardketchen.com/monster-annual-reports-frankenstein%E2%80%99s-still-alive/

Jan Schultink’s valuable advice on making impact: The VC pitch presentation #IR #investorrelations #IRchat http://bit.ly/eVzYav

No excuse for sloppy #investorrelations security: Bloomberg bot strikes again: Transocean earnings leaked #IR #PR http://bit.ly/dZSzkG

Survey of IR Best Practices [Inside Investor Relations]
A look at US IR best practices. http://www.insideinvestorrelations.com/articles/18073/survey-ir-best-practice-us/

The Investor Presentation [Idea Transplant]
How to design and deliver an investor presentation with impact. W http://ideatransplant.com/2011/02/the-investor-presentation/

Marketing [3]

Adam Singer shares: 7 Paid Promotional Tactics You Should Test #PR #marketing http://bit.ly/hLlHc2

Great #marketing #PR read: You aren’t what you say you are (unless the customer agrees) #kaizenblog http://bit.ly/g6fzjV W

Very #marketing #PR resourceful: How to Do #Branding Without a Budget http://bit.ly/fGDbGp W

Media Relations, Media Training [7]

Bieber should follow #PR basics: MediaTraining: The Justin Bieber Edition #pradvice http://bit.ly/e5cQI9

Great free #PR #mediarelations resource: Cision Briefing Book: Engagement Profiles for Arts & Entertainment Media http://bit.ly/g2RlCg W

Lots of #PR #smallbiz ideas: Big publicity ideas for small business success #marketing http://bit.ly/gSOnCZ

Smart #mediarelations #PR advice: 5 tips for pitching the unpaid reporter #publicrelations http://bit.ly/h7HY4f

Useful #mediatraining tips: Nine Things New Spokespersons Need to Know #PR #mediarelations http://bit.ly/haTbv3

Study: 87 percent of journalists want their press releases via e-mail
Pay attention if you want media relations results. W http://www.prdaily.com/Main/Articles/7334.aspx

Study: CEO Interviews on CNBC Rarely Break News [Talking Biz News]
A study from two business school professors concludes that CEO interviews on business news network CNBC rarely result in any news being disclosed. http://weblogs.jomc.unc.edu/talkingbiznews/?p=21991

News, Media, Journalism [11]

All the news that’s fit to churn: So who came up with the word churnalism? #journchat ##PR http://bit.ly/ffJm0n

Are corporate journalists real journalists? Better Q: Does someone actually call themself that? #PR #blogging http://bit.ly/dFnTwD

Engagement challenges all: Media and audience co-mingling as world wants more reality #PR #mediarelations #journchat http://bit.ly/dMZkA9

Good debate: Extreme Measures: Must Reporters Cite Climate Change in Every Article About Severe Weather? #journchat #PR http://bit.ly/eI5ECA

Heather Yaxley’s just saying: Churnalism is not PR’s fault #PR #publicrelations http://bit.ly/ieaqNC

Interesting analysis: New Study Shows that Traffic to Local News Sites is Not So Local #PR #mediarelations http://bit.ly/hK8zvp

New UK site aims to separate journalism from churnalism #mediarelations #PR #publicrelations http://bit.ly/fTTSkh

Newly redesigned: Welcome to the new CBC News website #cprs http://bit.ly/enIksV

Peter Himler’s thoughtful perspective: Media & Journalism #PR #journchat #publicrelations http://bit.ly/flNJcC

Site shows lack of UK media fact checking: Churnalism or news? How PR have taken over the media #publicrelations #mediarelations http://bit.ly/hR1dMQ

Nonprofit PR [1]

#Nonprofitpr Lessons from Red Cross: Twitter Mistakes, How to Handle Them #PR #crisispr #publicrelations http://bit.ly/feYnwK W

PR Fails [4]

#PRFail – lesson – rapport: Seriously, Timothy Johnson, Your Idea of How to Do #PR for Clients Is a Joke http://tcrn.ch/hb5I2o

Sad #PRFail in UK: Kwik Fit lying to a national newspaper – sustainable #PR policy? #crisispr #crisismanagement http://bit.ly/eajbBe

Seemed like a good idea at the time? The American #PR firm that’s helped Libya polish its image #crisispr #PRFail http://bit.ly/iknDf7 W

What’s not to get about this #PRFail ? #PR professionals — clean up your industry #mediarelations #prsa http://bit.ly/gU4XYg

PR Jobs, PR Interns [15]

Encouraging news for #PR jobs hunters: Six Signs that #PR Agency Business is Improving #Happo #PRSSA http://bit.ly/giOusb

Following a UK #PRIntern day: What to wear: diary of an intern #PR #PRSSA http://bit.ly/eZselV

Interesting for #PR too? Is This the Coolest Student Journalist Resume Ever? #prstudents #PRSSA #PRIntern http://huff.to/f8rXml W

New #PRIntern opps: EFG PR, Boehringer, Duke Energy, Realnetworks, America Online, NFL, Disney #PRSSA #PRstudchat http://bit.ly/dnCdiV

New #PRIntern opps: Natl MS Society, Jones Apparel, Empowher, MGM Resorts, Revlon, Disney #PRSSA #prstudchat http://bit.ly/dnCdiV

New #PRIntern opps: Web MD, Duke Energy, Verizon, Toro, Thomas Jefferson Fdn, Arts East NY, Heal One World #PRSSA #PRstudchat http://bit.ly/hEALlD

New #PRJobs – APCO, Raytheon, Google, VA Commonwealth U, Golin Harris, Soundcloud, Cancer Soc #PR #Happo http://bit.ly/b6Mb6Y

New #PRJobs – Expedia, Sony Electronics, Google, Raytheon, MetLife, Worldwide Race Co, iShares, Sonos, Dell #Happo #PR http://bit.ly/b6Mb6Y

New #PRJobs – UPS, FedEx, Google, Walmart, Fannie Mae, Enticelabs, Microsoft, Safeway, Sony #PR #Happo http://bit.ly/b6Mb6Y

New #PRJobs opps: Boston Beer, VA Commonwealth U, Google, Pepsi, Walmart, Kia, UPS, Amazon #PR #Happo http://bit.ly/b6Mb6Y

New #PRJobs opps: Google, Cox Comms, Monsanto, Bizzable, Overlake Hospital, Walmart, Dell, Microsoft #PR #Happo http://bit.ly/b6Mb6Y

PR Job Mentoring Responsibilities [Dierdre Breakenridge]
If you thought of mentoring, this post will help you with clear suggestions on how to do your best. http://www.deirdrebreakenridge.com/2011/02/job-mentoring-responsibilities/

#PRJobs resource: Job Hunting via Social Media – #HAPPO hashtag #prstudchat http://bit.ly/gYrIX4

#PRJobs tip: 20 plus places to look for a #PR job #publicrelations http://bit.ly/eMFq3B W

Practical #PRJobs tips: 7 Social Media Tips to Get Your PR Job Search on Track #entryPR #Happo http://bit.ly/epwe7I

PR & Social Media Measurement, Media Monitoring [3]

Better ROI Needed: #PR Peeps Poll: Generating Clips Still Most Important in Measuring Press Release Success #mediarelations http://bit.ly/h5PdlA

Considering offline clout: Klout: What’s Your Influence Report Card? #PR #reputation #smmeasure http://bit.ly/fMmq3Y

Jim Sterne on #MeasurePR: Using Analytics for Better Public Relations #PR http://bit.ly/gOKuCy

#Measurepr #smmeasure insight: The 4-6 Month Evaluation: How to Prepare for Quantitative Objectives #PR

More #measurepr #smmeasure tips: Are You Tracking Social Media Conversions? #PR http://bit.ly/fUOF8I

Worth viewing: Measure This! Social Media Measurement Should Be Part of Overall Communications Measurement #smmeasure #PR http://bit.ly/hkiDO9 W

Social Media [12]

Great post, #reputation tips: 40 Ways to Build Trust in Your Personal Brand on Social Media #PR http://bit.ly/eVVJZx W

Have you explored this #socialmedia phenom? The rise of Tumblr #PR #PR20 http://bit.ly/fBzXDr

Mebbe your Klout score too LOL? Facebook Profiles Part of 80% Colleges’ Admissions Outreach #PR #prstudents http://bit.ly/fq8VH2

Practical ways to use SM: 5 Ways Social Media Transformed Customer Service #PR #marketing http://bit.ly/hc9ybr

Ready to Yelp? Social Media: More than Twitter and Facebook? Uh, yeah. #PR #PR20 http://bit.ly/hoQGkR W

Reflections on best practices: Getting the frequency right in social media marketing #PR http://bit.ly/fi7NuN

Still useful? Now that the dust has settled down – thoughts about Quora and Q&A platforms #PR #PR20 #socialmedia http://bit.ly/hbsq0S

Timely reminder: Are you missing out on the second largest search engine in the world? #PR #publicrelations http://bit.ly/g23ihW

Trend worth watching: Legal implications of social media #PR #publicrelations http://bit.ly/eTI2wj

Welcome to the dogpile and other insights: Does social media make us unhappy? #PR #PR20 http://bit.ly/dUGby

Solo PR, PR Agencies [2]

Been there? Smart #solopr advice: How to Spot Difficult Clients BEFORE Signing a Contract #PR #freelance http://bit.ly/f2FFbV

Good for #solopr too: What’s Good for Clients is Also Good for PR Firms #publicrelations http://bit.ly/eHkgTq

Speaking, Presentations [6]

Good #PR #speakers presentation advice: 18 reasons why PowerPoint looks like PowerPoint http://bit.ly/gl58vK

Seven steps to more compelling presentations
Here are seven tips for improving your financial presentations. http://www.investmentexecutive.com/client/en/News/DetailNews.asp?Id=56921&cat=171&IdSection=171&PageMem=&nbNews=&IdPub

Smart #PR #presentation tips: 5 Ways to Liven Up Your Meetings #speaking #marketing http://bit.ly/giySEi

Terrific #presentation tips: The Fastest Way to Create an Ignite Presentation #PR #speaking http://bit.ly/eKxQhL W

Useful for #PR #solopr too: 7 Key Digital Trends for 2011 for Ad Agency New Business #marketing http://bit.ly/ijuVMm

Works for #PR #speaking too: Nine Ways to Give a Better Book Reading #pradvice #PRTips http://bit.ly/eqlUt

Twitter [7]

Awesome graphic of: The Twitterverse by Brian Solis, JESS3 #PR #PR20 W http://bit.ly/eAYhhy http://chrisnahil.com/2011/02/24/the-twitterverse-by-brian-solis-jess3/

Excellent #Crisismanagement #socialmedia insight: Twidiots have become corporate risk factors #PR #crisispr http://bit.ly/ghX9D7

Excellent resources: Some of the Best Twitter Marketing Case Studies #PR20 #PR #socialmedia http://bit.ly/eBcwFx W

Great #socialmedia #journchat insight: Twitter debate about journalist’s story points out murkiness of new media #PR http://bit.ly/dIshYV W

New post: Missed PR Coach tweets last week? Best PR Twits: Week of Feb 13-19 all here #publicrelations http://bit.ly/dGZkCI W

#PR20 #socialmedia blueprint for success: The secret to getting 50,000 followers on Twitter #PR http://bit.ly/g0zVBv

Smart #PR20 advice: 8 building blocks for a successful Twitter chat #PR #socialmedia http://bit.ly/fSMKKB W

Writing [6]

Can you spell confusing? Libya: Kadafi’s other foe — copy editors #PR #journchat #publicaffairs http://bit.ly/hjRdf5 W

Great #PR writing & SEO: How to Keep Your Press Releases from Getting Rejected by Google News #mediarelations http://bit.ly/fVRSsl W

#PR too: Quotations on thinking, speaking and writing (2) – Stephen Sondheim http://bit.ly/gAyCCZ

Valuable reading: #Writing Content: Lessons from Fresh Pick Authors #PR #blogging #kaizenblog http://bit.ly/fQamsN W

Your grammar called: Really helpful #PR #writing #blogging tips: 10 Latin Abbreviations You Might Be Using Incorrectly http://bit.ly/ftadx9 W

Enough already: What word appeared 243 times in press releases this week? #PR #mediarelations #PRTips http://bit.ly/fWoGEr

Other Stuff for PR People [6]

11 ingredients to video success: The Secret Formula for Online Video #PR #marketing #socialmedia http://bit.ly/fMzLWB

Creative coffee break: 20 Unusual Four-Letter Logos – Score with Four! #PR #marketing #design http://bit.ly/f4E9Li

Random fun: Honest, someone did it: 5 Seconds of Every #1 Song From 1993-2011 #PR http://bzfd.it/gDWIX4

Weekend funny: And the CPM? Fingernail Advertising #PR #marketing http://bit.ly/gl7LRR

Weekend funny: Just in case you need it Sunday: More tips for better acceptance speeches #PR #speaking http://bit.ly/fSbbiy

Photo credit: Taz, etc via Flickr

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