Best PR Twits: Week of Feb 13-19 2011

by PR Coach on February 22, 2011

95 terrific PR Twits featured this week

This week the PR Twits sourced 95 terrific Twitter posts for PR people involving public relations, crisis management, internal communications, investor relations, media relations and media training, news and journalism, PR jobs, social media, Twitter and writing.

Rich Becker wrote one of the best posts of the year to date, a thoughtful look at the influence of average people including the revolution in Egypt through social media. The PR Coach served up 25 new press release turkeys, Joe Thornley shared a look at his typical PR CEO day and Heather Yaxley mused on how PR is a woman’s world. Over in the UK we learned about the big PR issues in 2011, how to write a news release from Inc. magazine and yes, the PR industry is recovering.

Toyota’s crisis management was a popular topic as BusinessWeek asked What have we learned?, James Donnelly noted how in the Toyota recall aftermath many protagonists fail inspection. The Red Cross did a superb job of PR disaster recovery on a rogue Tweet and Deon Binneman offered suggestions on maintaining or rewriting your crisis communication response plan.

In our investor relations segment, Dominic Jones at IR Web Report featured a superb look at how Dell, Inc. is breaking new ground for social media in investor relations. It’s almost a blueprint on how to do it right. In contrast, the BulletproofBlog examined how investor activism results from underperformance.

Linda Forrest shared valuable tips on pitching in the new media world. The PR Coach suggested that in both traditional media and social media you’re “always on the record.” This was evident in Anderson Cooper’s tough-minded interview of journalist Nir Rosen for his insensitive Twitter comments about the assault of CBS correspondent Laura Logan in Egypt.

PRWeb provided a useful cheat sheet on How to Pitch a National Journalist and Brad Phillips shared 21 must-read, media training tips for media spokespersons.

In journalism and media, the Nieman Journalism Lab offered Eight trends for journalism in 2011. Jason Klein looked at the role print newspapers have in a tablet-heavy future and the economics of blogging and The Huffington Post were featured in The New York Times as well.

PR measurement remained a hot topic this week. Rich Becker asked if online popularity is just a great big lie? and Shonali Burke offered her thoughts on why Klout should not be a synonym for influence. Lauren Fisher followed with an excellent guide to the best free social media monitoring tools.

Our social media posts were also prominent. Jeff Esposito’s 23 Social Media Facts to Share with Executives was a must-read for PR pros trying to sell senior executives on the need for and the ROI of social media. Heidi Cohen shared 5 tips on how to create social media guidelines.

And there’s much more below including PR jobs, Twitter tips, PR Fails, advice on better writing of other best PR Twits of the week.

Need more resources on public relations and Twitter? You can follow @thePRCoach Jeff Domansky on Twitter or get hundreds of additional Twitter tips and tactics in The PR Library.

As always, feel free to drop us a comment or suggestion on how we can make these PR Twits even more useful. Note Tweets with a W are PR Coach “winners” worth reading.

Author:  Jeff Domansky is Editor, The PR Coach

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PR, Public Relations, PR Profession  [12]

Awesome, thoughtful #socialmedia #PR post by Rich Becker: Causing Revolutions: The Influence of Nobody http://bit.ly/f0pss5 W

#CSRPR insight, useful tips: Bringing transparency to CSR reports #PR #reputation http://bit.ly/hQSpTk

Differentiate & deliver thought leadership: In the Online Ad Space, #PR Is Valuable Currency #publicrelations #marketing  http://bit.ly/fiHnpo

Don’t try this at the office: Bad News Releases: 25 Press Release Turkeys #mediarelations http://bit.ly/fGK5Sa W

Good lesson: How one #PR pro works: The way I work today #publicrelations #entryPR #prstudents http://bit.ly/gq2eNX

Great #PR blueprint too: 5 Principles for Teaching Journalism Ethics in the Digital Age #PRstudents #PRSA #CPRS http://to.pbs.org/eb4NgJ

Heather Yaxley reflects: PR – it’s a woman’s world #publicrelations #prstudents http://bit.ly/h3tGF2

How to Write a Press Release [Inc]
Craft a news-worthy release that will pique reporters’ interest – and stay far away from the recycle bin.  W http://www.inc.com/guides/2010/09/how-to-write-a-press-release.html

Insightful: What if we taught #PR this way? Deconstructing ‘Intro to Journalism’ #publicrelations #prstudents

Nice #PR reminder: Just Because It’s New Doesn’t Mean It’s Better http://bit.ly/eAIBRl

Via PR Daily: The Big UK #PR Issues in 2011 #publicrelations http://bit.ly/f1mZx0
Excellent look at UK PR issues and trends.

Whew, that’s a relief: PR Recovery: The industry comes back #publicrelations http://bit.ly/fjegWF

Crisis Management  [9]

BusinessWeek: Toyota’s Recall Crisis: What Have We Learned? #crisismanagement #crisispr #PR http://buswk.co/fQLM6k W

#Crisismanagement post worth reading: When is it the right strategy to fight back in public? #PR #CrisisPR http://bit.ly/h84zEQ W

Like this #crisismanagement perspective: Apple’s Secret PR Sauce #crisispr http://bit.ly/fumQve

Not Just a #CrisisManagement Issue, Transparency as a CR [Corporate Responsibility] Opportunity #PR #reputation http://bit.ly/et95e3

Red Cross Does PR Disaster Recovery on Rogue Tweet [Mashable]
Online crisis management well handled. http://on.mash.to/iixhEu W

Surprising data, esp Twitter: How We Use Social Media During Emergencies #crisismanagement #PR #crisispr http://on.mash.to/hd0hLo

Thoughtful reflection on #crisismanagement: Toyota recall aftermath: many protagonists fail inspection #crisispr #PR http://bit.ly/hBG7w9

Your Crisis Communication Response Plan is Due for Maintenance (And/Or a Rewrite) #crisismanagement #crisispr #PR http://bit.ly/ffH1IX

Internal Communications  [1]

Communications strategies: Your employees = your 24/7 news source #ICchat #commschat #iabc #PR http://bit.ly/epowxL

Investor Relations  [3]

Privacy or disclosure? Steve Jobs and the Question of CEO Health Disclosure #PR #IRChat #investorrelations http://bit.ly/efPZCJ

Useful investor relations case study: Activism Results from Underperformance #IRchat #PR #IR http://bit.ly/dOGcYE

Valuable reading & social #IR blueprint: Dell Inc breaks new ground for #socialmedia in investor relations #IRchat #PR http://bit.ly/eJoln0 W W

Media Relations, Media Training  [10]

And the need for choosing proper #PR channels: Media landscape shaping up for wild ride in 2011 #public relations http://bit.ly/gb6sEM

Better pitching = better #PR results: 7 Tips to Improve Pitches to Bloggers #prtips #mediarelations http://prtini.com/how-to-pitch-blogger/

Excellent #mediarelations post: Pitching in the new media world #PR #PRTips #publicrelations http://bit.ly/hd3DW3 W

New post: #SocialMedia too? Media Training Tip: Always on the Record? #PR #mediatraining #PRTips http://bit.ly/ePm1J7 W

Smart #mediarelations tips: Can’t hack it? Take a hike in a journo’s shoes #PR #PRTip http://bit.ly/e6TpU3 RT @Mikinzie

Useful #PR #mediarelations reference tool from UK CIPR: Media Spamming Charter #publicrelations http://bit.ly/hh1Xbh

Useful #PR #mediarelations tip: How to Design a Great Press Page for Your Website #PRTips http://bit.ly/gjvZJe

Valuable #mediarelations tips: Cheat Sheet: How to Pitch a National Journalist #PR #PRTips http://bit.ly/dS4xM1 W

Valuable #PR resource: The 21 Most Essential Media Training Links #publicrelations #PRTip http://bit.ly/eE8Z0W via @MrMediaTraining  WW

Weigh in on Brad Phillips’ exc Q of the week: What do you say when a reporter knows true info…? #mediatraining #mediarelations #PR http://bit.ly/g8Fbb7

News, Media, Journalism  [11]

Can grassroots thrive? Lance Knobel: For hyperlocal news, we local players will have the edge #PR #publicrelations http://bit.ly/eP2LP6

Database, useful for #PR too: Suggested mobile and tablet apps for journalists #PR20 http://bit.ly/eZFAWJ

Excellent NYT biz analysis of HuffPo; News still rules: The Economics of Blogging and The Huffington Post #PR #journchat http://bit.ly/fkDkfD W

Futures? Jason E. Klein: Print newspapers have a place in a tablet-heavy future #PR #publicrelations http://bit.ly/dFSKzB

Thoughtful read from Jeff Jarvis: Hey Old Media Folks: It’s About Value, Not Content #PR #publicrelations #journchat http://read.bi/hKpDSB W

Journo sez: Pervasive internet, publishing pitfalls and blaming Steve Jobs #PR http://bit.ly/fEIfUh

Nice debate: Twitter Isn’t Journalism, Or Is It? Perhaps It’s the Wrong Question to Ask #PR #journchat http://bit.ly/g6l4Qi

Once proud profession; now? NYT: At Media Companies, a Nation of Serfs #PR #journchat http://nyti.ms/h3IuT2

Trend? Making sense of news with “a map”: Tackable aims to become the social network for user-generated news #PR http://bit.ly/eigquN

What price integrity, commitment? CBS News’s Lara Logan Suffered ‘Brutal’ Attack in Tahrir Square #PR #journchat http://bit.ly/fZn2Ey

Worth reading: Eight trends for journalism in 2011: Nieman Lab talk in Toronto #PR #publicrelations #mediarelations http://bit.ly/giJesW W

PR Fails  [1]

JC Penney expose for the SEO curious: NY Times Exposes J.C. Penney Link Scheme in Google #PRFail #PR #marketing http://selnd.com/fSXRQR

PR Jobs, PR Interns  [11]

New #PRInterns Lowe’s, Boehringer, MSL, H&K, Quinstreet, Disney, Disney College, Fashion Jobs Today #prstudchat #PRSSA http://bit.ly/dnCdiV

New #PRJobs Arthrex, UPS, Burson-Marsteller, Safeway, Verizon Wireless, Bizzable, Intuit, Amazon, Lifenet #Happo #PR http://bit.ly/b6Mb6Y

New #PRJobs Edelman, Burson-Marsteller, MetLife, Time Warner Cable, Ketchum, Pepsi, AMEX, Amazon, UPS #Happo #PR http://bit.ly/b6Mb6Y

New #PRJobs KPMG, Shutterstock, Regence Grp, Microsoft, Danaher, Tesoro, Citi, Starwood Hotels #PR #HAPPO http://bit.ly/ifbd5H

New #PRJobs UPS, Cox Comms, Microsoft, Riverbed, Bare Escentuals, Omnicom-F/H, Millenium Pharma, Intuit #Happo #PR http://bit.ly/b6Mb6Y

Newest #PRJobs – Equinix, iShares, Microsoft, Biola U, Clear Channel, Revlon, Pepsi, Kia, AMEX, Walmart #PR #Happo http://bit.ly/b6Mb6Y

Newest #PRJobs Zeno Grp, MSL, Burson-Marsteller, Google, MetLife, Ketchum, AMEX, Amazon, Powell Grp #PR #Happo http://bit.ly/b6Mb6Y

Smart #PR hiring presentation: Beyond the Basics: Using #socialmedia to attract & connect with candidates #PRJobs #Happo http://bit.ly/fzJGQR

Thoughts? Are Unpaid Internships Devaluing the PR Business? #printerns #prstudents #prstudchat

Very helpful for #PRJobs hunters: 12 Ways to Use Quora for Your Job Search #PR #HAPPO #entryPR http://on.mash.to/e0ACaj W

Worth exploring to supplement #PRJobs #HAPPO traditional resumes: Beautiful Visual Resumes #PR http://bit.ly/g3GaZp W

PR & Social Media Measurement, Media Monitoring  [5]

Excellent, practical: Your complete guide to the best free social media monitoring tools #smmeasure #PR #measurepr http://bit.ly/gVXHj6 W

Good #measurepr read: Will that be clout or Klout: Why Klout Should Not Be a Synonym for Influence #PR #smmeasure http://bit.ly/hD14ZA

Measuring Social Media: The Value of Influence [Video 1:34] #smmeasure #measurepr #PR  http://www.burrellesluce.com/freshideas/2011/02/measuring-social-media-the-value-of-influence/

Must-read: PR Measurement Formula #Fails? #measurepr smmeasure http://bit.ly/gFzdHa

Valuable view: Getting Attention: Is Online Popularity a Great Big Lie? #smmeasure #measurepr #PR http://bit.ly/fD85sY W

Social Media  [11]

4 practical #PR20 tips: Boston #PR Groups Suggest Social Media Strategies for Success http://bit.ly/gqAiaV

Amen: NYT Article on Social Media Offers Platitudes, Generic Advice and False Expectations #PR20 #PR http://bit.ly/gosfMr

Apps to help manage your FB: 7 Tools to Get Off Facebook Without Quitting #PR #socialmedia http://bit.ly/eSfuHt

Disruption ahead: Facebook vs Twitter in Race to Make the News Social #PR #mediarelations #PR20 http://bit.ly/hxKjAn W

Excellent #PR20 ROI strategy: 23 Social Media Facts to Share with Executives #PR #commentz http://bit.ly/gK6vVn WW

Facebook Makes Page Creation Even Easier [All Facebook]
Useful guide to FB pages. http://www.allfacebook.com/facebook-makes-page-creation-even-easier-2011-01

Helpful ideas: 5 Ways to Ensure Your Global #SocialMedia Strategy is Done Right #PR #PR20 #prwebchat http://bit.ly/g2fjDx

#PR20 Q to ponder: TED Launches Quora-Like Platform for Intelligent Discussion Q: Is TED trying to launch a Quora-killer? A: Looks that way. http://nie.mn/fZ3SGQ

Really practical starting point: How to Create #SocialMedia Guidelines #PR #PR20 #commentz http://bit.ly/ebUoXd

Thinking about an online paper? Try these practical tips: Publishing a Paper.li #PR #PR20 #socialmedia http://bit.ly/fo7n28

Which #socialmedia persona are you? There’s nobody here but me #PR #entryPR #Upr30 http://bit.ly/g2elr8

Solo PR, PR Agencies   [5]

Analysis, new tool: 15 interesting facts about #socialmedia use in the UK #PR20 #commentz #PR http://bit.ly/hsBvr4

Great Q: Is Your Personal Brand Getting a Standing Ovation? #PR #publicrelations #solopr http://bit.ly/hdvH6i

Liked how this applies to #solopr too: In praise of *suits (more on the future of advertising) #PR #marketing http://bit.ly/hEGbGV

#Solopr take a bow; then get back to work, #marketing : Sole operator #PR pros are best of PR breed http://craigpearce.info/public-relations/sole-operator-pr-pros-are-best-of-pr-breed/

When it comes to long time client relationships: Your time is gonna come #PR #solopr http://bit.ly/fRwqwS

Twitter  [8]

Challenge of covering news in 140 characters: My Year @ TwitterBay #PR #mediarelations #journchat http://bit.ly/gF1Arj

Interesting #PR analysis: Twitter – most widely used corporate social media platform #commentz http://bit.ly/gL2nRd

Interesting viewpoint: Drowning in tweets? Here’s a life preserver… #PR #commentz http://bit.ly/evQg4n

Hmm, mebbe yes & trending? Does Twitter improve your site’s search engine results? #PR2O #PR #commentz

Ironic: Filter & amplifier: Big media, not popular bloggers, dominate the conversation on Twitter #PR #journchat #mediarelations http://bit.ly/hjFrFo

#PR Twit basics: Want Twitter Followers? Then Tweet More #PRTips #commentz http://bit.ly/eordX6

#PR Twits take note; basics: Six Tips and Tools to get the most out of Twitter Hashtags #PR20 #commentz #socialmedia http://bit.ly/hwyPqd

Topical strategies for #PR Twits: 10 Ways to Use Twitter to Enhance Customer Relationships #PR20 #commentz http://bit.ly/dTH0GZ

Writing  [1]

Valuable UK CIPR guide offers best practices #PR #writing advice: Using Statistics in Communications – Guidelines http://bit.ly/feKeVK

Other Stuff for PR People  [7]

Creative coffee break: 30 Beautiful and Creative Ad/ #Marketing Agency Websites #PR http://bit.ly/fwjE07

Just the [useful] basics: Tips for Shooting a Winning Video for Your #Nonprofit #PR #nonprofitpr http://bit.ly/gChRLc

Looking forward to guesting on #PRWebchat this week: Topic is DIY PR – Thurs, Feb 17 BYOQ 2-3pm EST See you there? #publicrelations

My #FF @sacevero & all those who joined #prwebchat this week for a fun, informative DIY #PR #smallbiz – transcript: http://bit.ly/h5Zown W

#PR geeks only, LOL: Thin film news readers, iPads? Warning LCDs – Watch Your Back, AMOLEDs are Coming http://bit.ly/h4oPDx

#PR Impact too: Fast Company & 8 Tips on the Future of #Marketing http://bit.ly/h1aERg

Turn Your Post Into A Video! [We Build Your Blog]
Valuable, practical tips on blogging with video.  W

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