41 Terrific Twitter Tips for Public Relations Pros

by PR Coach on August 15, 2011

Twitter PR essentials

I just love the sound of Twitter in the morning, don’t you? This week, we’ve got 41 42 terrific Twitter tips from a range of experts to ensure you’re at the top of your PR Twitter game.

It’s still one of my favorite and most useful social media tools and channels and it just keeps growing and getting better. I think that’s because Twitter’s so intuitive and easy to use. That’s not to say it doesn’t have a learning curve and a unique etiquette but it is proving to be a valuable tool in the PR 2.0 toolkit.

The numbers are impressive and the accompanying Infographic from Touch Agency (thanks folks!) says it all. Just click on it to view it in glorious full size. Here’s what matters to public relations Twits:

  • 200 million users
  • 1 billion new tweets posted weekly
  • 5:00 pm is the best time to get re-tweeted
  • 40% come from a mobile device (up 182% in the past year)
  • more than 1 million apps  registered (new app every 1.5 seconds)
  • 70% of twitter accounts are outside the US.

PR pros are making use of Twitter in some important ways. Witness the rise of its use in investor relations, as a communications support channel during a crisis, with links for news release distribution, to pitch media with story ideas, as a customer relations tool and so many other uses.

How about its value for research or for product, issue, customer, media, activist and news monitoring? We’re really now only discovering how to use it for more sophisticated strategies such as trend analysis, community engagement, curation, crowd sourcing and more.

No one has yet monetized Twitter in a big way but that remains its charm, utility and simplicity in the face of overwhelming commercialism on other channels such as Facebook. Let’s hope that Twitter stays true to its roots.

It really is an essential PR tool and as new applications come online, Twitter is destined to remain important for public relations.

Twitter for Business – Wondering how your Twitter presence could be more effective? Download the free ebook.

If you’re looking for the best Twitter resources for PR pros, let me suggest four of the best:

All Twitter: produced by MediaBistro, All Twitter is a daily e-mail or online update on all thingsTwitter. Its editors consistently find useful and interesting information of interest to serious PR Twits. You’ll also find more than 30 topics, links and archives going back to Feb 2009.

TwiTip: this is part of Darren Rowse’s ProBlogger empire. It features an excellent beginners guide, as well as tools, practical tips and news. It’s a rich resource for PR Twits

oneforty: oneforty is the brainchild of CEO Laura @Pistachio Fitton, Twitter for Dummies co-author. It contains many resources, links, toolkit and product reviews, updates and information for beginner and serious Twitter users. You’ll want to read their excellent blog too.

The PR Coach: while I don’t put myself in the same category as the three resources above, what I have done is curated and shared more than 350 article and video links of specific use for PR pros interested in using Twitter. If you browse these articles, you’ll find many PR-specific tips designed to make your tweeting faster, smarter and friendlier!

There’s such a wealth of information available on the Internet. It’s a treat to curate and share these resources and I hope you find them valuable. Let’s get on to those 41 new expert tips to sharpen your Twitter game shall we?

41Twitter Tips for PR Pros

4 Steps to Launching a Successful Twitter Chat  [Marketing Profs]
This is an excellent how-to guide to launching a Twitter chat.

5 Great Reasons to Retweet Others on Twitter  [Webbiquity]
Thoughtful tips for re-tweeting.

5 Reasons To Tweet Before You Blog  [Jeff Bullas]
Suggestions why it might be smart to Tweet before you blog.

5 Ways Businesses Blow it on Twitter  [Blogging Tips]
5 smart ways not to make marketing mistakes.

6 Reasons People Use Twitter  [Jeff Bullas]
Including news (47%).

8 Building Blocks for a Successful Twitter Chat  [Justin Goldsborough]
Really useful advice if you’re planning a Twitter chat or event.

10 Practical Twitter Tips for Publishers  [Adam Sherk]
Useful Twitter advice to get better results.

11 Twitter & Social Media Tools to Try in 2011  [CommsCorner]
Excellent PR resources.

11 Websites to Schedule Your Tweets Online for Free  [Twitip]
Great resource for tweet scheduling.

12 Tips For Using Twitter to Grow Your Business  [Search Engine Journal]
Here’s how to use Twitter for marketing purposes.

13 Twitter Chats for PR Pros  [Petya Georgieva]
Very useful resource for PR people on twitter.

26 Twitter Tips for Enhancing Your Tweets  [Social Media Examiner]
26 tips to get you Tweeting better.

27 Twitter-Ready Consumer Trends You Need to Know  [Advertising Age]
If you’re using Twitter, you’ll find these tips to be essential.

35 Big Twitter Hashtags for PR Pros [Mr Public Relations]
Valuable list of key PR hashtags on Twitter.

36 More Terrific Twitter Tips for PR Pros   [The PR Coach]
Helpful PR advice to get your tweets talking:

100 Essential Twitter and Social Media Tips  [TweetSmarter]
Excellent PR, nonprofit resources.

Airlines on Twitter: Engagement Checkup  [Sparksheet]
Valuable insight into social media strategies.

CEOs on Twitter – Good for the Brand or an Unnecessary Move?  [Hypertext]
Should CEOs be spending precious time on twitter? Depends on strategy.

Fifteen Ways to Use Twitter to Build an Army of Adoring Journalists [Spin Sucks]
Useful media relations tips on using Twitter.

From 90-Second News Stories to 140-Character Tweets  [Capstrat]
Excellent read on media trends.

GE Illustrates How Not to Use Twitter  [PRNewser]
Sometimes a tweet is not so sweet. Blogging or advocacy ads are more effective in complex arguments.

GE Launches Twitter Blitz to Combat NY Times Article  [PR Daily]
This bad PR included using the wrong medium (Twitter), spinning answers and then not responding to media.

Getting Added Twitter Value from Press Releases  [WebProNews]
Good PR tips on using Twitter for better news release results.

How Important is Your Twitter Bio?  [Citizen Marketer 2.1]
Terrific Twitter bio tips from Aaron Strout.

HOW TO: Gain Twitter Influence  [Mashable]
Excellent social media advice.

How to Rock a Tweetchat  [Shel Holtz]
Practical tips for planning, leading a successful Tweetchat.

How to Write a Great Twitter Bio to Get Targeted Followers  [Freelance Folder]
Smart Twitter bio writing tips.

How Twitter Helped the Discovery Channel during a Hostage Crisis  [Social Media Examiner]
View of the use of Twitter sharing the Discovery Channel’s crisis.

How Twitter is Changing: New Study Reveals Twitter’s New Directions [Brian Solis]
Valuable insight, analysis will help you use Twitter better.

Is Twitter the Ultimate Creation Killer?  [Jonathan Fields]
Jonathan Fields share his Twitter time management formula.

Stats Squared: Effective, Easy to Use Twitter Analytics Tool  [Words of a Broken Mirror]
Interesting PR measurement potential.

Tips for an Effective Twitter Profile  [Practical eCommerce]
Practical advice to help you create a better profile.

Twitter and What’s Your Thing?   [Bad Pitch Blog]
Bad Pitch guys don’t hate PR after all.

Twitter Chat 101  [2Moro Docs]
Excellent look at Twitter chats and chat resources from 2 Moro Docs.

Twitter Chat Schedule
Not sure of the author, but a useful, constantly updated list of Twitter chats, date and timing.

Twitter for Business – Wondering how your Twitter presence could be more effective? Download the free ebook.

Twitter vs. News Releases – Tired False Argument Revisited…Still Wrong  [Seat at the Table]
Excellent post that reinforces the value of news releases, especially when used with other social media.

Using Twitter for PR Events  [PR Conversations]
This is a late addition from Heather Yaxley, Judy Gombita and Markus Pirchner. It’s a must-read post on how to use Twitter for maximum effect during events, conferences and more.

Why 150 Followers Is All You Really Need  [Twitip]
Surprising Twitter advice.

Why Marketers Shouldn’t Give Up On Twitter  [MediaPost]
It’s a valuable branding tool.

Why Twitter Matters for Media Organizations  [Guardian.com]
15 things Twitter does well

Writing Killer Content in 140 Characters or Less  [TwiTip]
Yes, you can write excellent content for Twitter in  just 140 characters.

Twitter Infographic:  Touch Agency

Author: Jeff Domansky is Editor, The PR Coach

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